After once working at a Vans retail store in Topanga Canyon, California, Grammy-winning musician Anderson .Paak is now the new Global Music Ambassador for Vans. The partnership features an exclusive footwear and accessories collection inspired by the singer’s southern California roots as well as his critically-acclaimed Venice and Malibu albums.
“I’m honored to be the newest member of the Vans Family and look forward to making history with one of the most respected global brands,” said Anderson .Paak. “I’m thankful for Vans’ partnership with .Paak House and can’t wait to broaden our reach to help even more people tap into their greatest potential.”
In addition, Paak has released a new animated music video for his single “JEWELZ” which includes cartoon versions of AP and his son Soul “Khlex” Rasheed. They are both wearing exclusive Vans x Anderson .Paak footwear in the visuals directed by .Paak and Ali Graham. The record was produced by super-producer Timbaland.
“We are inspired by AP’s multifaceted creative talent and are excited to continue to partner with him throughout the next year for curated music and art initiatives, product design, and enabling creativity within the local community and around the world,” said Tierney Stout, global music marketing lead at Vans. “Anderson epitomizes creative expression and we are thrilled to officially welcome him into the Vans Family.”
The Vans x Anderson .Paak collection will be available worldwide beginning November 13 at Vans retail locations, Vans.com, and select retail partners such as Foot Locker stores and Footlocker.com. Anderson .Paak was also tapped to serve as a global judge for the Vans Musicians Wanted competition.