Mogul Sean Diddy Combs and Ciroc Ultra Premium Vodka announced an ambitious, $1 million dollar charity offer for the city of New York to redesign the iconic New Years Eve ball.
The bold offer is the latest example of the brands ubiquitous presence in New Yorks Time Square.
Just the eight days before New Years Eve, the company has already decorated the areas landscape with numerous billboards.
If approved by New York City, Combs and Ciroc would alter the famous balls appearance to resemble the well-known blue stone emblem of Ciroc Vodka.
Combs and Ciroc have promised that the full $1 million dollar donation would go to needy charities around the city.
While some would dismiss Combs offer as farfetched and a publicity stunt, Combs explained to AllHipHop.com that his track record in executing upscale and lavish parties would ensure that 2008s New Years Eve countdown would be groundbreaking.
As the Official Vodka of New Years Eve, its only fitting that we take over New York, the most iconic New Years city in the world, Combs explained to AllHipHop.com. Im going to give every adult in America a taste of what its like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.
The blue stone image of Ciroc traces back to the pastel plant that was once native to the Gaillac region of France.
The dye produced from the plant was commonly used for painting and clothes during the 15th and 16th centuries.
Its distinctive look eventually made the dye a symbol of wealth in the region, and earned it the phrase Pays de Cocagne, meaning the land of plenty.
For Combs and Ciroc, it is this valued tradition that they expect to bring to 2008s celebration.
Having this iconic blue stone sit atop the New York skyline on New Years Eve is my way of wishing New York a fruitful New Year, Combs stated.
In addition to their New Years Eve request, Sean Diddy Combs and Ciroc Vodka will soon announce an additional campaign focusing on responsible drinking and partying during the holiday season.