Rick Ross Reebok

Rick Ross: I Still Wear Reebok Even Though They Fired Me


Reebok severed ties with Ross following the immense negative criticism over alleged rape lyrics  in Rick Ross’ verse on Rocko’s “U.O.E.N.O”.  Ross says a lifelong bond with the famed sneaker brand will not die over a failed deal:

I’m still supporting Reebok. I’m still wearing Reebok. It’s nothing more than that. I’ve been wearing Reebok my whole life. …Still got nothing but love for Reebok.

In the interview, Ross also reveals that the money loss in the endorsement deal and the negative criticism were not “the most unfortunate things” about the controversy:

I think the most unfortunate thing about the whole situation was just the fact that my lyrics offended some ladies, especially dealing with the topic of rape. It was interpreted as rape. I really wanted to make sure that I apologize to any woman that I offended in that way. I just wanted to make that clear.

Check out the full interview with the Associated Press below where Ross speaks on lessons learned from Jay Z, why Self Made 3 is predominantly himself, Meek Mill and Wale along with other topics:

AP: What did you learn from your setback with Reebok?

Ross: You live and you learn. I think the most unfortunate thing about the whole situation was just the fact that my lyrics offended some ladies, especially dealing with the topic of rape. It was interpreted as rape. I really wanted to make sure that I apologize to any woman that I offended in that way. I just wanted to make that clear. When I make music and I’m talking on records, it’s like I’m painting a picture. In my mind, I’m seeing a film. I apologize.

How did the women close to you feel about the situation?

They know where I stand as far as women. They know the level of respect I have for women. With my mother being the most beautiful woman in the world, she knows where I’m coming from.

Jay-Z has supported you since he signed you to Def Jam in 2006. How has he helped you through your maturation?

He’s been a part of pretty much every project I’ve put together as a solo artist. He’s always been there any time I’ve made a call. It’s just an array of things I’ve learned from him outside of music, like handling business and money. …I come from down South where I want the music, bass and the beats that shake the walls. Hov talked to me about performing (and) what live music brings to the table.

This is your label’s third compilation album and it mainly features you, Wale and Meek Mill. Why do you think it’s beneficial to release a compilation album?

When you see compilations like this, you see longevity. With us, we have people who are on top of their game. But we want to bring more artists into the fold, and give young artists an opportunity to be on the same playing field with us. That in itself speaks volumes to someone at home chasing their dreams.

What was going through your mind when you first saw yourself on “Magic City” as the character Butterball?

Honestly, when I saw myself come out from around that corner, I was really amazed by how handsome I looked. It’s like I got to see myself outside of seeing myself. I said to myself, ‘Wow, that’s an attractive (expletive) there. Not to mention, he’s rich.’ I just kind of laughed at myself. All the calls I had coming in, everybody was (messing) with me, picking at me and saying how I charged out to the car. They said I was talking like I was not me. I told them, ‘So what … I’m a boss.’

Do you want to act more?

I think it’s super cool when you’re able to act, but I’m really exciting if it’s something I’m a fan of. There are a lot of films that I see and like today, but it doesn’t necessarily make me want to be a part of it. Even if I had the opportunity or the offers, I could pass. I’ve passed on many films and lost checks, but that’s not what drives me to act. On “Magic City,” in particular, it’s a show pertaining to my city (Miami). Once I began watching it, I became a fan.

  • Tony G.

    this was a cool interview until he called himself handsome..fuckouttaherewiththatbullshit

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  • El moreno de Queens #Dominican

    Rick Ross didn’t mean his lyric intererted as rape. He meant putting batteries (molly) into the game boy battery slot (champagne) and the game boy, since its sleeping, doesn’t even know it. He then takes the game boy home and enjoys it and the gameboy has no idea he just put new batteries in.

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  • Donny P

    Nike… That is all

  • I applaud him for not letting Reebox’s kicking him to the curb stop him from riding their nuts any more than the Real Rick Ro$$ @$$ kicking him! His all around nut riding generalship is unmatched….except by Snoop Dogg!

    • Grant Howell

      co-sign nigga

    • PhilTheGreat

      Lol.

  • RBG

    the “boss” being fired means he was a worker. at most a team lead.

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  • Matt Swan

    You want to impress me, make an album where you are the only one on it. No one there to lift up your wack and tired lines, no one there to entice folks to listen to your sh*t. In fact I’d challenge any rapper to do this. Lets see you carry the whole load and not put it on Gunplay’s chin. What in the hell happened to the Triple C’s? Ugh….I’m a bawse…not.

    • ZUBU

      NAS ILLMATIC, no features classic and the God Nasir wasa a kid still.

      • PhilTheGreat

        Phil The Great- “The Innovative Mind”

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