By Tai Saint Louis
Up-and-coming artists now have a greater chance of garnering coveted airplay in New York city, courtesy of DJ Envy and Hot 97.
The celebrated Hip-Hop station launched a new daily mixshow segment that allows Envy to showcase new music and artists outside of the traditional radio programming setup.
The 30-minute mixshow segment, titled the New at 2, debuted yesterday (November 10), extending Envy’s duties at the station from two to seven days a week.
The music played during the New at 2 mix is selected by Envy himself, with assistance from the Emmis Communications station’s Program Director Ebro Darden and Music Director Jill Strada.
“Hot 97 is allowing me to play new music added to the station and exclusive music,” Envy told AllHipHop.com. “[But] this ain’t the music industry’s dumping ground! This will be the hottest new stuff from the clubs [and the streets. You must already be crackin’ out there to get on this show. There’s a lot of music that won’t make it just because it’s new music.”
DJ Envy’s New at 2 can be heard during Big Dennis Rivera’s weekday broadcast.
Envy also holds down hosting duties from 10am to 2pm on Saturdays and on The People’s Choice Hit List on Sundays from 10am -12pm.