(AllHipHop News) The company the revolutionized personal computers, cell phones, and music playing devices is now taking on internet radio. The AP is reporting that Apple unveiled iTunes Radio on Monday at the Worldwide Developers Conference in San Francisco.
The music streaming service will offer a free version, but subscribers of the $25/year music storage service iTunes Match can listen to iTunes Radio commercial free.
iTunes Radio will personalize playlists based on listeners’ previously played music and from songs that have been purchased from the iTunes store.
Users will also be able to create songs, artists, and genre stations similar to the options on fellow streaming site Pandora, but instant play of a particular song is not available.
Unlike Pandora, Apple will not limit the number of hours of free listening on mobile devices. In February, Pandora restricted its non-paying, mobile users to only 40 hours per month.
Besides Pandora, Apple will be competing in the music streaming market against Spotify, Rhapsody, Rdio, and new services from Google and Samsung.
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iTunes Radio will be included in the iOS 7 upgrade for iPhone, iPad, iPod Touch and Apple TV. It will also be available on Mac and PC. iOS 7 is scheduled for release this fall.