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Kidd Kidd Ft. Rich The Kid “Paparazzi”

AllHipHop SXSW performer, Kidd Kidd, has a hot new single out with Rich The Kid.  Take listen to the track and take a look at AllHipHop’s SXSW stage with A$AP Mob with A$AP Ferg, Rocky, Nast Ant and 12vy, Mobb Deep, Rocko and many others!

SXSW Promo Video

 

 

Kendrick Lamar Addresses Macklemore’s Grammy’s Text For The First Time

(AllHipHop News) The text viewed ’round the world now gets a reaction from one half of its participants. During his recent interview with Billboard, Kendrick Lamar discussed receiving Macklemore’s text after the Grammy’s.

Following Macklemore besting Lamar in both Best Rap Song and Best Rap Album categories, he sent a text to Lamar saying he was robbed. Less than 3 weeks after the incident, Lamar spoke about his shock from reading the text:

That text surprised me, but Macklemore is a genuine dude. However it panned out, I wish him much success. He touched people’s souls, and no one can take that away. Really, the whole Grammy moment was incredible. Not everyone gets that shot.

The Billboard article also focuses on the marketing strategies of Top Dawg Entertainment which had Kendrick Lamar and Schoolboy Q selling records on Billboard prior to the release of their debuts. Kendrick Lamar released his Section. 80 independent mixtape commercially on July 2nd, 2011 and by good kid, mAAd city‘s October 2012 debut, Section. 80 had already sold over 75,000 copies.  According to Top Dawg Entertainment’s CEO Anthony Tiffith, he has employed a trick to ensure his TDE artists maximize their chart performances:

 I had a little trick to make sure we hit No. 1 on iTunes. All records come out on Tuesday then peak after the first few days. When they were on the way down on Friday, that’s when I’d drop TDE’s s### – and we’d zoom right to the top. Even if we got to the top of the charts by selling 200 copies, we still had the perception of being No. 1, and people paid attention.

Check out the full over story here.

The 10 Most Influential Folks in Hip-Hop History

As Black History Month comes to a close, the AHH Community – AllHipHop’s rabid not-so-secret secret society – would like to spotlight the top 10 Hip-Hop artists (in no specific order) who’ve had the biggest impact on America. From entrepreneurs to DJs and rappers. These artists represent the culture of Hip-Hop and embody black excellence.

Run DMC

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It took way too long to convince the world at large that hip-hop was more of a legitimate art-form than simply “retards attempting poetry,” and the trio from Hollis, Queens, were no doubt the main pioneers in that regard. After releasing a stream of critically acclaimed albums, all the while schooling the world on fashion, the previously exclusive club of heavy metal guitarists on MTV became Run’s House. After permanently embedding their Adidas footprints on the globe to the tune of a groundbreaking $1.6 million endorsement deal, the group pulled a game changer collaborating with Aerosmith and essentially birthed mainstream hip-hop. Although Jam Master Jay was tragically murdered in 2002, the group was formally inducted into the Rock and Roll Hall of Fame in 2009. The first rap group to bring home a platinum plaque and get a major endorsement deal.

Jay-Z

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Regardless of how you feel about Hov, the man really started from the bottom and managed to mold himself into a multi-millionaire. Next to the phrase “Renaissance Man” in the dictionary there is a picture of Jay-Z (hopefully with a scantily-clad Beyonce by his side). Shawn Carter couldn’t get a record deal when he first started, so with the help of Dame, Biggs, and Irv Gotti, he created Roc-A-Fella records, and ascended to the heights of rap stardom by sampling the movie Annie with the smash single “Hard Knock Life.” Scores of successful summers followed suit, and now Jay-Z is regarded by many as one of the greatest rappers of all time– not to mention an extremely shrewd businessman, or business, man ! In his 2011 book, Decode, Jay speaks about how young executives get hype for board meetings by listening to “Public Service Announcement” from The Black Album. Jay showed that a former Marcy Projects hustler could climb the corporate ladder, most recently with his sports agency Roc Nation Sports.

Ice Cube

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It may be shocking to hear this, but before Ice Cube made critical hood classic cinema like Friday and Barbershop, he was a rapper– and one of the greatest I might add. Just as Walter Kronkite’s frank reporting about Vietnam informed an otherwise ignorant nation of the horrors of war, Ice Cube’s raps (and the raps he wrote for NWA) exposed the world to the gritty everyday reality of living in Compton. His post-NWA work like AmeriKKKa’s Most Wanted and Death Certificate Cube spoke fearlessly about the racial prejudices of American society in the form of musical masterpieces. Nowadays some ignorant people regard Cube as a sell-out because he has elected to expand his artistic horizons, but anyone that has the mistaken notion that Cube isn’t one of the most influential rappers to black culture needs to immediately study their tape of NWA.

Lauryn Hill

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Although there were examples of strong black female voices in hip-hop before the arrival of Lauryn Hill (Queen Latifah, MC Lyte, etc.) the former Refugee proved to be leaps and bounds above her talented predecessors. Even though Pras and Wyclef had skills on the mic, mostly everyone tends to agree with the notion that the princess was the one most were checking for. This feeling only magnified when Ms. Hill released one of the finest albums of all time in 1998, The Miseducation of Lauryn Hill, proving with songs like “Doo Wop (That Thing),” “Lost Ones,” and “Ex-Factor” that what she spit had the power to uplift and heal. Not only did Hill become the first black woman to secure 10 separate Grammy nominations, but the first woman period. To the misfortune of us all, she decided to take a hiatus almost immediately about her magnificent solo debut. Hill resurfaced in the early 2000s with an incredible MTV Unplugged performance, featuring new material like “The Mystery of Iniquity” which Kanye would “sample” for his smash hit “All Falls Down,” on College Dropout. Even if Lauryn decides never to release another project, her place as one of the most influential female artists is firmly established.

Public Enemy

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Yo! Bum Rush The Show is the title of Public Enemy’s first album, and it couldn’t be more fitting. Although previously rappers had made conscious material, nobody ever came close to doing it with the sheer tenacity of Chuck D, Flavor Flav, Professor Griff, and the rest of PE. On the heels of their debut album, the group released what many refer to as the greatest hip-hop record ever made with 1988’s “It Takes A Nation of Millions To Hold Us Back”. In terms of lyrical content, it’s a bit of an understatement to say that Chuck D didn’t mince words, because the songs featured on the album are along the lines of what Malcolm X would create if he were an emcee, especially “Black Steel In The Hour of Chaos.” Their 1990 follow-up Fear of a Black Planet continued in the same vein, with the singles “911 is a Joke” and “Fight The Power,” the latter of which provided the soundtrack to Spike Lee’s magnum opus, “Do The Right Thing”. We will not get into “Flavor of Love,” but the group’s strikingly consistent catalogue and fearless lyrics make them unarguably one of the greatest and most influential hip-hop groups of all time.

Tupac

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There are some artists that simply transcend whatever music genre they come to prominence, and in terms of hip-hop, there is no single artist that represents this phenomenon more than 2pac. Mired in controversy for the entirety of his career, 2pac was able to touch on issues plaguing African-Americans while at the same time crafting some of the greatest party anthems to date. In terms of being a role model for young black males, 2pac’s actions were not always the most sound, but his voice arguably did more to heighten the collective self-esteem of oppressed, impoverished minorities the world over. However, 2pac was not only a talented musician, but a great poet The Rose That Grew From Concrete as well as a great actor (“Poetic Justice, Juice, etc.). When one looks through the vast catalogue of 2pac’s art, it seems almost impossible that a man was able to create so much poignant content in a mere 25 years. Since his demise, great hip-hop artists have come to fruition, but there will never be another quite like ‘Pac.

Nas

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Just like Lauryn Hill took the work of her predecessors to the next level, Rakim’s dynamic way of reciting rhymes ultimately led to the creation of Illmatic– an album that is the true definition of perfect. From the tone-setting sample from the film Wild Style on “Genesis” to the braggadocio rhymes of “It Ain’t Hard To Tell,” Nas’ debut album provided a perfect blend of realistic storytelling and a level of lyricism fans were not accustomed to. Even though the “Takeover” version of Jay-Z would dare to differ, Nas kept the fire ignited throughout his career, with only a few creative stumbles along the way. While most artists seem to lose that fire when they hit a certain age, Nas has shown no signs of slowing down as his critically acclaimed latest effort Life is Good attests to.

Russell Simmons

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The legendary founder of Hip-Hop’s crown jewel Def Jam, Russell Simmons co-founded the iconic label with college friend Rick Rubin. Together the two went on to build a powerhouse of some of Hip-Hop’s Greatest Names such as LL Cool J, Public Enemy, EPMD, and the legendary Roc-A-Fella Records. Russell Simmons later went on to pave the way for entrepreneurship in Hip-Hop by starting Phat Farm fashions and Baby Phat with wife Kimora Lee and even financial service companies like the Rush Card. Today Russell volunteers his time penning New York Times Best Sellers, and voicing awareness to promote voting within the black community and financial freedom. Russell Simmons is the ambassador for Hip-Hop all around the world.

Afrika Bambaataa

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The originator of breakbeat Djing and also one of the first to introduce and revolutionize turntables in Hip-Hop. Afrika Bambaataa (or Kevin Donovan) was heavily influenced by the black liberation movement and civil rights which would later serve as a staple in his music and bring social commentary to the black community. A former gang member, Afrika Bambaataa turned a negative into a positive, leaving his gang background behind to become a musician and using his influence to spread positivity. Bambaataa helped launch the careers of Fab Five Freddy, Run DMC, and the Rock Steady crew among others. Afrika Bambaataa single handedly created 2 of the four key elements in Hip-Hop – DJing and breakdancing.

DJ Kool Herc

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Often regarded as the originator of Hip-Hop in 1973, the Jamaican born DJ started Hip-Hop August 11th, 1973. Kool Herc decided to throw a party at 1520 Sedgwick Avenue where Grandmaster Caz, Grandmaster Flash, Busy Bee, Afrika Bambaataa, DJ Red Alert, Sheri Sher, Mean Gene and KRS-One would show up to perform. The famous party from then on influenced a cultural movement which would later serve as a platform for urban youth to overcome all odds within their communities and use the power of music to craft a way of life. Today Kool Herc still DJs and also acts as an ambassador for Hip-Hop educating people on the history of Hip-Hop and it’s significance. The famous 1520 Sedgwick Avenue also serves as a New York landmark being called “the birthplace of Hip-Hop”.

AHH Album Review: Rick Ross’ Mastermind

Rick Ross was never as close to The Notorious B.I.G. in terms of physical appearance and artistic prowess as when he dropped Teflon Don in 2010. Despite the fact that Ross prefers lemon pepper wings to cheese, eggs, and Welch’s grape, Teflon Don was a long kiss goodnight to the many detractors Ross had garnered from his super-ugly-style beef with 50 Cent and being ousted as a former law enforcement officer. But defying the odds of math, science, religion, philosophy, etc., Ross lost his hunger with God Forgives, I Don’t. Maybe God forgave Rozay for the savage treachery of his last album, but the fans surely didn’t, and with good reason. The album reeked of an artist cooking up the same recipe with only this time with stale ingredients, such as chopping up “Diced Pineapples” in an obvious effort to bake another “Ashton Martin Music.”

[TAKE A LISTEN: Rick Ross’ “Mastermind” Now Available For Streaming]

 But I have some delicious news: Wingstop is short on inventory, because Ross is hungry once again with his latest dish, Mastermind. Ross cooks early on the album, commencing things with two banger appetizers in the form of “Rich As Gangsta” and “Drug Dealers Dream.” Beat selection is never a problem with Ross, as he picks his instrumentals with the same keen insight as he scopes out his next Golden Corrall helping, but on Mastermind the level of lyricism is back on par. Ross even dares to remake Frank White’s classic “You’re Nobody Til Somebody Kills You,” doing his best rendition of Biggie’s flow on “Nobody.” Surprisingly, one of the worst songs of the album is Ross’ collaboration with Jay, “The Devil Is A Lie.” Lord knows, Lord knows Hov and the fat jake man were fresh out of Advil after cutting “FuckwithmeyouknowIgotit” in the studio that night.

Navigating the way through a few unnecessary skits and mediocre tracks, there is some serious heat on Mastermind, and Ross saves the best courses for the latter half of the album. Featuring Kanye West and Big Sean, “Sanctified” has a strong case for an early song of the year nomination. Also, after finally deading a pointless beef, the collaboration with Young Jeezy (“War Ready”) is filling despite lofty expectations. And while “Thug Cry” featuring Lil Wayne seemingly has all the fixings for a bland disaster we’ve been spoon-fed dozens of times, the track is absolute flames, containing outstanding lyrical performances from both heavyweights over, you guessed it, and hot ass beat.

[ALSO READ: Rick Ross Releases Statement On “Trayvon Lyric” On Mastermind]

Ross’ collab with The Weekend (“In Vein”) will inevitably be coming to a club near you probably before this review sees the light of day, but in comparison to microwavable popcorn efforts like “Touch’n You,” the track is about Ross’ weight multiplied by 100 on the quality scale. “Blessing In Disguise,” featuring Scarface and Z-Ro is one of those tracks where massive hype is inevitably attached before the play button is hit, but surprisingly, Ross keeps things kosher. Although Ross will never reach Biggie status, Mastermind is a refreshing indication that the rapper still has a sweet tooth for quality music, and despite all speculation, is not in fact one lemon pepper wing over the line.

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AHH’s Ratings

Lyricism – 8/10
Production – 10/10
Album Cohesiveness –7/10
Replay value –9/10

Overall –8/10

Personal Favorite Tracks: “Sanctified”, “Thug Cry”, “Blessing In Disguise”,”War Ready,″ “Rich As Gangsta”

Kidd Kidd – Big Boys feat. Problem

DJ Iceberg is prepping a new compilation mixtape, Monopoly Music 18, which will be hosted by New Orleans native Kidd Kidd. In addition to hosting duties, the rapper has blessed Iceberg with a couple of exclusive records, including “Big Boys” featuring L.A.’s Problem.

CM – Done Alot

Forced with living in the harsh environments of New York City, CM had to do alot. More then the average person to conquer their goals. From low paying jobs, to going out in the street looking for ways to generate income. They have finally found a way to make it out of the struggle and overcome the toughest of obstacles. By channeling their thoughts through music they have been able to reach success a step at a time. Through this track you’ll learn the reason why they’ve done alot. With the help of Executive producer DJ Necterr they are giving the world a piece of New York.

Kanye West Performs “Black Skinhead” With Drake In Berlin (VIDEO)

(AllHipHop News) Drake and Kanye West’s sudden friendship takes its tour overseas. During Drake’s Would You Like A Tour? stop in Berlin last night (February 27th), the Toronto rapper brought out West to perform his Yeezus song “Black Skinhead”.

As Drake has done at previous shows, he made sure to acknowledge West’s influence on his career and shower him with adulations  to the blistering cheers of the Berlin crowd:

I want you to understand this is my dear friend. This is the reason why I’m standing in front of you today. This is the mentor, this is the God. This is the genius of all geniuses. This is the man that is Kanye motherfu**in’ West.

Drake also reportedly split ties with his PR firm ID-PR yesterday following the Rolling Stone magazine cover controversy that led to Drake tweeting that he was no longer doing magazine interviews. ID-PR arranged the Rolling Stone magazine cover .

Check out Kanye West perform “Black Skinhead” with Drake in Berlin:

Kendrick Lamar Wears Red Octobers W/ Schoolboy Q On Billboard Cover

(AllHipHop News) The future has been predicted and cemented. Today (February 28th), Billboard Magazine released the cover for their upcoming March Issue.

The article will examine the inner workings of Top Dawg Entertainment. According to the tagline of the cover, the article understands Schoolboy Q’s Oxymoron is expected to sell over 150,000 copies and become the No. 1 album in the country this Monday (March 3rd):

Inside the hip hop hit factory that has Kendrick Lamar, a soon-to-be No.1 album from Schoolboy Q and the attention of Jimmy Iovine

Kendrick Lamar also becomes the first artist to wear Kanye West’s Red Octobers on a magazine cover since their February 9th release.

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The issue will be on newsstands March 6th.

Check out Schoolboy Q and Kendrick Lamar’s previous joint interview with Billboard Magazine back in February of 2012:

DJ Paul Says He’s Taking The Late Lord Infamous’ Casket On Tour

(AllHipHop News) Entertainers have always used their concerts to honor deceased friends and inspirational artists. That usually means asking the crowd for a moment of silence or performing a tribute cover of the person’s work.

DJ Paul of Da Mafia 6ix (pka Three 6 Mafia) is taking that idea to another level. Paul told the Toledo City Paper that he will be bringing out the casket of the late Lord Infamous on stage during Mafia 6ix’s shows.

[ALSO READ: DJ Paul To Produce Entire 8Ball & MJG Album]

“Gangsta Boo is going to be there, so will Crunchy Black, Koopsta Kniccaa, and a special appearance by Lord Infamous,” says Paul. “We’re bringing his casket out; we’re bringing it to every show. I wanted him to be there. I’m that kind of guy—a weird, kinda creepy kind of guy.”

Lord Infamous died December 20, 2013 from a heart attack. He was 40 years old.

[ALSO CHECK OUT: Studio Life: Unseen footage of Da Mafia 6ix in the studio.]

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Raekwon Speaks On Rumors He’s Holding Up Wu-Tang Clan Album

(AllHipHop News) Wu-Tang Clan fans have been waiting for the group’s reunion album A Better Tomorrow to drop for some time. While the certified Wu Twitter feed tweeted in January that the project was “coming soon,” there has been a lot of discussion surrounding Raekwon being the reason the album is being held up.

[ALSO READ: Wu-Tang Clan Announce “A Better Tomorrow” Album Is Coming Soon]

Papa Wu publicly commented that it was Rae’s issues over money that is stalling the completion of the album. RZA even stated he was willingly to move forward with A Better Tomorrow without verses from The Chef.

[ALSO READ: Popa Wu: Raekwon’s Issues Over Money Delaying Wu-Tang Clan Album]

Raekwon stopped by The Breakfast Club to speak on Wu-Tang’s A Better Tomorrow album and why he has yet to join back up with his brethren for the project.

“All I can say is it’s business,” says Rae. “First of all, you know that’s the mothership. Never, ever gonna violate that, but at the same time it’s 20 years later, and business gotta be done correctly.”

He continued:

I feel like it always be a lack of communication and respect as men, as people who built this thing together. It wasn’t just one cat. He mastermind it, of course, and I love him for that, and I’m always loyal because he came and grabbed me out the street, but today being a 40-year-old man and having three seeds… whenever I’m on the dance floor it’s business. It ain’t no disrespect. Don’t hit me with the brotherhood cause that’s unconditional.

Rae also clears up that he has no problems with the Wu, but claims his concerns deal with the “business people” and “owners.” Even as finances seem to be the roadblock at the moment, Raekwon does leave the door open to possibly settling his issues and appearing on the first Wu-Tang Clan album in seven years.

“I want to be happy. I want to do this album in harmony. I want to do it in the best way, because brothers already said that’s the last joint,” adds Raekwon.

[ALSO READ:

Watch Raekwon’s full Breakfast Club interview below.

Big Pooh & Other Key Players Reflect On The Making Of Little Brother’s “The Listening”

(AllHipHop News) In February 2003, three young artists based in North Carolina released an album titled The Listening. As a result rappers Phonte and Big Pooh along with producer 9th Wonder captured the attention of the Hip Hop world including major figures in the game like Pete Rock, DJ Jazzy Jeff, and Questlove.

[ALSO READ: Rapper Big Pooh Signs New Deal With Mello Music Group]

Eleven years later the debut album of the group known as Little Brother is still considered by many rap fans as a classic work. Myspace connected with some of the key people who were instrumental in the making of the project. Big Pooh, manager Big Dho, Little Brother affiliate Chaundon, and DJ Pizzo all share insights into how The Listening came together.

[ALSO READ: Cast & Crew From “Juice” Share Behind The Scenes Moments From The Movie]

Some excerpts from the article:

Big Dho: We all went to school together—me, 9th, Phonte and Pooh were history majors. I met 9th first. I had a radio show at Duke University called After The Smoke Clears and 9th would come through with beats. The urban department of our radio show used to do a battle called “Duel Of The Iron Mics” and that’s where I met Phonte at—he ended up winning a couple of battles. I used to have guys call up and they’d freestyle from home over the phone; I had one guy who used to call and freestyle from his cab.

Big Pooh: The story that is always told is how I wasn’t supposed to be on “Speed” but the other emcee, Median, didn’t turn up so I rapped. That was August 2001. After that we started working on more songs. When the fall ended we really went into “let’s-make-an-album” mode.

Chaundon: The way it was set up there wasn’t a recording booth, it was an apartment and the bedroom got turned into the studio and we’d all be in on the couch and then when they started to rap we’d have to shut up…

If you heard an a capella version of The Listening you’d hear us laughing in the background after the punchlines. It was just the essence of recording something timeless and all of us being in the room together, like eight or nine people. I can remember being in the moment and watching a classic album being created. We wouldn’t call it a classic when it was being created—and hindsight is 20/20—but the energy was just so high. ’Te and Pooh used to go to the car in the parking lot and write their songs and record them. It was that type of vibe, just beautiful.

DJ Pizzo: At the time I was really tight with ?uestlove and we were always putting each other onto stuff, like at the beginning I gave him RJD2. I know that once he got behind The Listening, it kinda really took off.

To read the entire “Oral History: The Making of Little Brother’s The Listening” visit Myspace.

[ALSO READ: Surviving A Tangled Web: Myspace Is Looking To Shift The Balance Of Power In Music]

Kid Cudi Says Kanye West Put Him On “Yeezus” Without His Knowledge

(AllHipHop News) When Kid Cudi announced he was leaving Kanye West’s G.O.O.D. Music roster in 2013, some wondered if the split was amicable or if there was tension between the two performers.

At the time, Cudi said, “everything is peace with everybody on the label,” but it appears the Cleveland native does question some of his former boss’ decisions as it relates to his recordings since they parted ways.

[ALSO READ: Kid Cudi Releases New Album “Satellite Flight”]

While speaking with Complex, Cudi reveals that the feature he is credited as doing on West’s “Guilt Trip” off Yeezus was done without him knowing. He claims he did not find out he was even on the song until his followers mentioned it on Twitter.

Cudi says:

The vocal that I did on that song was a couple years old. I forgot which session it was, but it was just a reference. I discovered that I was on the song via Twitter… Part of me was flattered, like, it’s kind of cool that he thought of me.

Then I started thinking about it more. It was like, Why not call me and have me come in there and give it? Why underuse me? Why put four bars of vocals to coax my fans into thinking this is a legitimate Kid Cudi feature on this song and it isn’t?

…It’s weird. I don’t know how to feel but I would’ve much rather been off that song. I don’t care to be on people’s songs like that. Unless it came from a legitimate session where we’re all vibing and have an idea.

Cudi also states that a similar situation happened with the G.O.O.D. music Cruel Summer compilation album.

Same deal with the G.O.O.D. Music album, the compilation. Had I not given Kanye “Creepers” my only presence would’ve been on that one song, that I can’t even remember the title for. I would’ve barely been on that album.

Kid Cudi released his 4th solo album Satellite Flight this week. The LP is expected to open in the number 2 spot on the Billboard album chart behind Schoolboy Q’s Oxymoron.

[ALSO READ: Schoolboy Q’s “Oxymoron” Predicted To Debut At #1 On Billboard]

Listen to Kanye West’s “Guilt Trip” featuring Kid Cudi’s vocals below.

MF Doom & Bishop Nehru Discuss Upcoming Joint EP

(AllHipHop News) MF Doom has taken up-and-coming artist Bishop Nehru under his wing. The masked emcee and the creator of the Nehruvia mixtape are working on a joint EP titled Nehruvian Doom. Bishop and Doom recently spoke with XXL about the project.

[ALSO READ: Bishop Nehru To Record Full Project With MF DOOM]

“There’s no way to explain it,” says Nehru. “It’s kind of it’s only little feel. It’s own little sound.”

Bishop’s mentor adds his thoughts about the collection. According to Doom, the synergy between the two rhymers feels natural.

“To me everything happened organically,” says Doom. “It’s hard to explain while it’s happening. I guess in the future when people look back they’ll make another judgment on it, but for me I feel like we’re doing it. It feels like I knew him forever.”

[ALSO READ: Bishop Nehru: The Teenage Phenom That’s Ready To Be A Renaissance Man]

Watch MF Doom and Bishop Nehru discuss Nehruvian Doom below.

President Obama Launches My Brother’s Keeper Initiative For Young Minority Males

(AllHipHop News) In his first memoir Dreams from My Father, Barack Obama discussed growing up without his dad, using drugs, and facing challenges in society because of his race. The president connected those life stories to today’s young people when he announced the new My Brother’s Keeper initiative.

[ALSO READ: Hip-Hop’s Response To The 2014 State of the Union Address]

“I didn’t have a dad in the house, and I was angry about it, even though I didn’t necessarily realize it at the time,” stated Obama. “I made bad choices. I got high without always thinking about the harm that it could do. I didn’t always take school as seriously as I should have. I made excuses. Sometimes I sold myself short.”

My Brother’s Keeper is designed to provide young men of color with basic health, nutrition, and high-quality early education. Government agencies will also work with local communities to reduce violence by making classrooms and streets safer.

Obama was surrounded by young males of different ethnicities and the parents of slain teenager Trayvon Martin at the White House yesterday as he signed the Presidential Memorandum establishing the new initiative.

“In the aftermath of the Trayvon Martin verdict, with all of the emotions and controversy that it sparked, I spoke about the need to bolster and reinforce our young men and give them the sense that their country cares about them and values them and is willing to invest in them,” said Obama.

Numerous foundations, including The California Endowment, The Ford Foundation, and The John S. and James L. Knight Foundation, have already announced $150 million in spending for the initiative with another $200 million to be invested over the next 5 years.

A new presidential task force has also been established. The My Brother’s Keeper Task Force will be chaired by Assistant to the President and Cabinet Secretary Broderick Johnson. The goals of the task force include:

  • Assess and suggest improvements to Federal policies, regulations, and programs that apply to boys and young men of color.
  • Create an Administration-wide “What Works” online portal to disseminate programs and practices that improve outcomes for boys and young men of color, while promoting incentives for private and public entities to develop and adopt strategies that have been proven to be effective.
  • Develop a comprehensive public website, to be maintained by the Department of Education, that will assess, on an ongoing basis, critical indicators of life outcomes for boys and young men of color in absolute and relative terms.
  • Recommend to the President means for ensuring this effort is sustained for years to come within government and across public and private sectors.

Obama added, “We need to give every child, no matter what they look like, where they live, a chance to reach their full potential, because if we do, if we help these wonderful young men become better husbands and fathers and well-educated hard-working good citizens; then, not only will they contribute to the growth and prosperity of this country, but they will pass the lessons on to their children, on to their grandchildren. We’ll start a different cycle. And this country will be richer and stronger for it for generations to come.”

Watch President Barack Obama speak about the My Brother’s Keeper Initiative below.