Renegade El Rey has built a notable reputation in Atlanta by serving as an engineer out of the iconic Stankonia Studios, but the Memphis transplant has also been putting in work as a rap artist and head of the Southern Eagle Music Group.

Fresh off opening for Big Boi at Converse’s Rubber Track Live concert series in Boston last month, Renegade lets loose the brand new visuals for his song “You Hear Me?!” Atlanta’s own Chilly-O handled the direction for the video.

“If you ask me, a rhetorical question is the best way to get somebody’s attention in a conversation,” says Renegade. “So when I ask you if you hear me, I’m letting you know I mean exactly what I’m saying. You hear me?!”