(AllHipHop News) With a portfolio that includes G-Unit Records, SMS Audio, Effen vodka, Frigo underwear, and more, Curtis “50 Cent” Jackson has become one of the most successful rapper-entrepreneurs in the business world today. His reputation likely leads to individuals constantly requesting he back new ventures.

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Entrepreneur magazine asked 50 what he wants to hear in a standard elevator pitch. If you ever get the chance to sell 50 on a product idea, be prepared, because the Queens native has certain expectations.

“I just like to hear how they understand how directly a specific customer would relate to [the product], why someone would want to utilize a product, or why would it work in different ways,” explained Fif. “A lot of times people have ideas that they haven’t quite figured out who they’re going to sell it to. It’s just a good idea. That doesn’t work for me.”