Cardi B could be considering making a venture into the food influencing industry based on the impact of a video she did with popular food reviewer Keith Lee.
On Saturday (May 18), Cardi B appeared to come to terms with the scope of how powerful her reach on social media is after discovering a report about it on Twitter (X). In a quoted reply to a report published by Fortune Magazine, the “Bodak Yellow” rapper reacted to news that the TikTok video she and Keith Lee created earlier this year led to a major shift in stocks in Korean markets.
According to the report, the stocks of the manufacturer responsible for the Buldak spicy instant noodles the pair taste-tested in the video experienced a 30 percent jump in the months following the release of the TikTok video.
“wow …I need to stop trying stuff for free,” Cardi wrote.
😂😂😂😂wow …I need to stop trying stuff for free 😂 https://t.co/PqcGc1wtRu
— Cardi B (@iamcardib) May 18, 2024
Cardi B’s reaction to the news is certainly a reasonable one, considering the impressions of her food review videos outline what could prove to be a lucrative opportunity for her. The video she and Lee released reviewing the spicy noodles attracted well over 3.9 million likes in addition to more than 34 million views on TikTok.
A similar video of the pair reviewing Los Angeles Smashburger chain Easy Street Burgers garnered more than 14 million views. A solo video she recorded of herself trying the fabled about delicacy, the Balut egg, snatched up more than 35 million views as well.
Check out the original video below.
@iamcardib
♬ original sound – Cardi B