The forecasted first-week sales numbers for Scarlet by Doja Cat continue to grow. HitsDailyDouble originally reported Scarlet was on pace to move around 50,000 to 55,000 units in its opening week, a surprise to many chart observers.
Doja Cat’s 2021 studio LP, Planet Her, debuted with more than 109,000 units, so a possible 55,000-unit start for Scarlet seemed extremely low for the mainstream star. However, new projections have been revealed.
HitsDailyDouble now foresees Scarlet moving around 60,000-70,000 first-week units, although that likely won’t be enough for Doja to secure her first No. 1 album on the Billboard 200 chart.
The gold-certified Amala peaked at No. 138 in 2018. 2019’s Hot Pink made it to No. 9 before going 2x-platinum. Planet Her landed at No. 2 and was eventually certified 2x-platinum as well.
Even if Scarlet fails to top the Billboard 200 rankings next week, Doja Cat already secured a No. 1 single from the project. “Paint the Town Red” became the most popular song in America earlier this month.
Scarlet also hosts songs such as “Demons,” “Attention” and “Agora Hills,” which is doing well on the United States-based Spotify streaming chart. “Agora Hills” presently remains in the streamer’s Top 10.