Dr. Dre is part of an ambitious plan being launched by Hewlett-Packard and Interscope CEO Jimmy Iovine, to improve the sound quality of digital music.
Under the new agreement, Hewlett-Packard’s laptops and headsets will feature the Beats by Dr. Dre software starting this Fall according to CNET.
“We have to fix the entire chain,” Iovine told CNET. “Our position is to go to all the sources and try to improve sound and educate people. We can’t put anything weak in the line. Whoever puts out things that sound bad shouldn’t be as cool as something that sounds great.”
The goal is to improve the quality of digital sound files. Last year, Dr. Dre and Iovine teamed with Monster Cable and released their Beats By Dr. Dre headphones in a first attempt to address the issues with digital files.
Celebrities like LeBron James, Snoop Dogg and Kobe Bryant have been seen wearing the high-end headphones, which retail for around $300 dollars.
“I just want our product to sound better,” Iovine said. “The record business committed many, many mistakes in the last 10 years, and I’m right in there. One of them was letting its product get degraded. It’s one thing to let it get stolen, it’s another to allow it to be degraded because then you really don’t have a chance…video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That’s something we can fix.”
The news comes as Dr. Dre puts the finishing touches on his long-awaited album, Detox, which is scheduled to hit stores sometime this year.
