Rap superstar Jay-Z
is branching into the automotive world, as the Roc-A-Fella/Def Jam CEO/President
has forged an alliance with automobile manufacturing giant, General Motors (GM).
The
announcement came during media previews for the North American International Auto
Show yesterday (Jan. 6), when Jay-Z emerged from a GMC Yukon Denali SUV on stage
and announced a new color for the SUV called "Jay-Z Blue."Fans
of the rapper recognize the name of the new color from his remix collaboration
with Young Jeezy titled "Go Crazy" where the rapper quips "Attract
money my worst color is light green/my favorite hue is Jay-Z blue…’"Jay-Z
forged an alliance with GM two years ago and started working with the company’s
global color studio to create the new reflective hue for the Denali.GM
hopes the alliance with Jay-Z will boost the company’s sluggish sales and increase
competition with Toyota. The
Japanese auto manufacturer is expected to top GM as the world’s No. 1 car maker
this year.The
North American International Auto Show Saturday opens to the public from Jan. 13
– Jan. 21, 2007