Kim Kardashian is Balenciaga’s new brand ambassador. The Keeping Up With the Kardashians star confirmed the partnership with the controversial fashion house via Instagram on Monday (January 22), writing, “For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna (Gvasalia).”
But there are plenty of people who aren’t feeling the collaboration. Balenciaga came under fire last year after it released a campaign showing children holding teddies in bondage costumes. They were accused of condoning pedophilia and child exploitation. The company apologized for the campaign, saying at the time, “We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.”
Kardashian, who already aligned with the brand, was called out for not cutting ties with the fashion house. She claimed to be “shaken” and “disgusted” by the images but has continued to work with the brand, most recently appearing in the campaign for their upcoming summer 2024 collection.
View this post on Instagram
“For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right,” she said. “I’m excited about this next chapter for the brand and to become their ambassador.”
That didn’t stop people from promptly dragging the reality television queen for the new gig. Comments poured in, with one person writing, “Supporting genocide and pedophilia. #cancelkimkardashian” and another saying, “Kim will support anything and do anything for money. Even a brand ambassador for pedophilia.”
Another person added, “So Kim Kardashian just was name Balenciaga new brand ambassador to already be a billionaire and take money from that company KNOWN what they did and she was one of the people who spoke out against them is the crazy part , but it says a lot about her character.”
The comments are brutal. Find some of them below.