Lauren London Gives Emotional Tribute To Nipsey Hussle For Puma Launch

Lauren London teamed up with Puma to launch a new sports brand and honor of Nipsey Hussle.

(AllHipHop News) Singer Lauren London has teamed with Puma bosses to honor the legacy of her late boyfriend Nipsey Hussle with a new sports brand.

London announced the Forever Stronger campaign in a new video.

“I got a question only Lord knows; does life birth us twice?” she asks in the Danny Williams-directed video she narrates.

“Lauren London is proud to join forces with Puma to support her on this next chapter of her journey,” a statement reads. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Forever Stronger.”

Nipsey, who is the father of Lauren’s son Kross, was shot and killed outside his Marathon clothing store in Los Angeles in March.