Mobile provider Sprint has partnered with T.I. to offer images, downloads and exclusive ringers from his upcoming album King, before it hits stores.
The album’s first single “What You Know” is available in the Sprint Music Store, along with another track called “Ride With Me.”
In April, T.I. will be Sprint’s featured artist of the month.
Three unreleased tracks plus instrumentals for “What You Know” and “Ride Wit Me” will be made available, along with full music videos for video-enabled phones.
“We are very excited to be partnering with Sprint to launch T.I.’s new album,” said Atlantic President Julie Greenwald. “It is through innovative campaigns like this that we are redefining our release strategy, as we are constantly seeking out unique, non-traditional ways to capture the consumer’s attention and drive new music sales. T.I. is our next big superstar, and we are thrilled that Sprint has come to the party with such an amazing roll out.”
T.I.’s last release Urban Legend proved popular with Sprint customers, as more than a million Music Tones have been downloaded from the album.
King hits shelves on March 28.