After successful
spring debut, sales orders have doubled for Jacob the Jeweler’s Fall 2006
J & Co. Sneaker Collection.
Jacob The Jeweler,
long time provider of customized jewels to the Hip-Hop community, launched the
J & Co. Sneaker Collection in June 2005 with partner SneakerLuxe, LLC with
executive Kedar Massenburg and fashion entrepreneur, Brian Krauss.
Several major retailers, including Downtown Locker Room, Underground Station,
Finishline, Dr. Jays, and Sneakervilla, have doubled orders of the new line
which is targeted to a younger demographic with a competitive pricing strategy.
“We are excited about the sell-through potential of our new line,”
Massenburg told AllHipHop.com “Our retail partners have been very supportive
and are equally excited about the launch of a competitively-priced J & Co.
branded sneaker.”
The collection
is available in six styles consisting of three looks and retail between $125-$150.
The sneakers are also highlighted by full grain leather, metallic stitching
detail and the original J & Co. time zone watch logo.
Jacob the Jeweler’s signature shoes have been featured in numerous magazines
and such celebrities as David Beckham, Mary J Blige, Tyrese, Mariah Carey and
Jamie Foxx have worn the shoes.
The Fall 2006 J & Co. Sneaker Collection will debut in stores in July.
Jacob the Jeweler
pleaded not guilty to money laundering charges in a Manhattan Federal Court
on June 15. He was accused of laundering $270 million dollars for Black Mafia
Family (BMF), charges he has vehemently denied.