Kasseem “Swizz Beatz” Dean and Timothy “Timbaland” Mosley announced a blockbuster business transaction this week. The two super-producers sold their Verzuz online music platform to the Triller Network.
The deal includes Swizz and Timb joining the Triller Verzuz management team and serving as brand visionaries. They are also now shareholders in the Triller Network. Additionally, all of the performers who took part in the Verzuz series acquired a portion of equity as well.
“There is no more disruptive and innovative brand in music today than Verzuz,” said Bobby Sarnevesht, Executive Chairman and co-owner of Triller. “Verzuz and music are synonymous, and both Triller and Verzuz share the ‘artist first, music first’ vision.”
— TRILLER (@triller) March 9, 2021
While Tim and Swizz did receive widespread applause for the move, some critics complained about the sale. For example, Power cast member Michael Rainey Jr. – who plays Tariq St. Patrick in the Starz franchise – used his Instagram Story to call out the Verzuz co-founders.
“Can’t ever just have something of our own. It’s always about the money… Cool move but these n##### still sellouts,” wrote Rainey Jr. on his @whereis22 Instagram account. Hollywood Unlocked reposted the 20-year-old entertainer’s comments to their own IG page.
Both Swizz Beatz and Timbaland hopped in the comment section to react to what Whereis22 had to say. Swizz posted, “But we own Triller [person shrugging emoji and face with tears of joy emoji].” Timbaland added, “We own everything tell who done that.”