West Coast platinum artist The Game has finalized plans for a European debut of his Black Wall Street brand.
Since his 2005 debut under G Unit, The Game has showcased various clothing items from Black Wall Street, but never previously offered a full line of products for sale.
Through the newly launched website http://www.bwseurope.com, The Game’s fledgling line will be available at competitive prices and designs for today’s urban market.
“We at BWS have been creating clothing items since Game and BWS began the climb to worldwide notoriety and popularity,” explained Black Wall Street President Tasiri Hixon to AllHipHop.com. “Now we are taking steps forward to really take the clothing and make it a complete apparel line that will carve out a niche place in the marketplace. Obviously we are still gearing up to launch domestically soon and will be in retail stores and online stores soon.”
Along with promoting the new line, bwseurope.com aims to bolster Game’s international presence through social networking, and unite the diverse urban music cultures across the region.
The website will also feature direct participation from Black Wall Street members, and representation of artists from 2 step, bassline, dubstep, funky house, and grime music genres.
At press time, Game is working on new Black Wall Street mixtapes with DJ Skee and XO, and completing the relaunch of www.thisizgame.com.