Iconic sport lifestyle brand Puma will celebrate 60 years of existence with a series of free concerts featuring rapper Charles Hamilton and New Orleans rhyme duo The Knux.
The entertainers will join pop collective Chester French and DJ Jus Ske on Monday (December 1) for the Happy Birthday Puma concert at the Music Hall of Williamsburg in Brooklyn, New York.
The New York show will be followed by happy birthday concerts at the Roxy in Los Angeles, the Great American Music Hall in San Francisco and the Metro in Chicago.
Performers include Plain White T’s with DJ Adam 12, who will take the stage December 8 for the Los Angeles show and Steve Aoki, who will be with special guest Lady Gaga for the San Francisco concert on December 9.
The Bravery will headline the Chicago show on December 10.
The Happy Birthday Puma concerts are among a string of events lined up to commemorate the creation of the Puma brand in 1948.
In honor of the milestone, the company will launch a footwear, apparel, and accessories collection called the “I Am 60” decades collection.
The line, inspired by classic Puma styles from the 1940’s to the 1990’s, will consist of three mini-collections that will feature accessories, footwear and apparel.
Each collection will represent two decades: the 1940s-50s, the 1960s-70s and the 1980s-90s.
Tickets for the Happy Birthday Puma concerts are available now at Puma concept stores in Brooklyn, Los Angeles, Chicago and San Francisco.
For details on the atletic brand’s 60th birthday celebration and to RSVP for events, visit www.puma.com/bday48.