DJE Holdings Network’s United Entertainment Group and Shawn “Jay-Z” Carter’s Roc Nation joined forces to form Roc Nation United. The company has been named as the exclusive global merchandise licensing agency for fashion designer Naeem Khan.
“We are thrilled to be working with the team at Roc Nation United to expand the Naeem Khan brand across multiple platforms around the world and this partnership reflects our desire to collaborate with companies that share our vision of elegance and inclusivity,” said Khan.
The CEG/Roc Nation alliance will assist in expanding the Naeem Khan brand into new product categories such as accessories, fragrance, and beauty. Roc Nation United will be headquartered in New York City and serve as the sole licensing entity for all incoming and outbound opportunities for Roc Nation and United Entertainment Group.
“In an effort to continue to service and create the best platform for our clients, there isn’t a better partner than Roc Nation, which has been creating and driving cultural change since inception,” stated Jarrod Moses, CEO of UEG. “In today’s cluttered marketing world, brands need to find their lane to connect to consumers in meaningful and impactful ways. Culture is the fuel that drives these opportunities. We’re excited to work with the incredibly talented Naeem Khan in expanding his brand across multiple touchpoints.
“I am excited to work with Jarrod and his team at UEG to create singular opportunities for our clients that will grow their brands into new verticals,” said Brett Yormark, co-CEO of Roc Nation United. “As an iconic fashion designer who has worked with many of the world’s most influential people, Naeem Khan is a terrific first external partner for our venture. I am equally as excited about the opportunities this alliance will create for brand Roc Nation, and to see it activated in never-before-seen categories.”
Khan launched his eponymous fashion label in 2003. Former United States First Lady Michelle Obama, Queen Noor of Jordan, the Duchess of Cambridge Kate Middleton, and entertainment superstar Beyoncé have all worn Naeem Khan designs. Thomas Caravella was appointed as Managing Director for Roc Nation United, and he will oversee Khan’s business.