bambaataa

Afrika Bambaata Inspires Nike Commercial

When

Nike first launched their hot dribbling style basketball

commercial nationally earlier this year, it was proved

to be a huge success for the giant sneaker company.

However, once the video turned up on BET (Black Entertainment

Television) as a music video with hip-hop godfather

Afrika Bambaataa’s

name attached, the hip hop community raised its collective

eyebrow.

"They

were doing their whole thing based on ‘Planet Rock,"

he said to allhiphop.com," So, we said ‘Why

keep taking ‘Planet Rock’ a thousand times

over and over?’ So, we came with the new electro-funk

for the basketball stars, myself and Boogie Brown."

Bam said that he simply applied what he has been doing

for years, but replaced the beats of drums and synthesizers

with the beat of bouncing basketballs.

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