ludacris-2

Ludacris Launching Athletic Shoe Line

Ludacris has signed

a deal with Sole City Inc. and will design his own line of footwear, "Da’

Hood Collection by Ludacris."

The collection

will feature athletic street shoes and boots and will launch in February of

2004.

The first shoe

to hit the stores is titled "Da’ Block."

Sole City will

handle the production, distribution and marketing of the footwear line.

A portion of the

proceeds from the collection will go to The Ludacris foundation and will then

be distributed to various youth charities.

Ludacris recently

dropped his latest album, Chicken & Beer.

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