50 Cent, Lloyd Banks
and super producer, Swizz Beats teamed up with celebrity sports agent Glenn Toby
and NY Jets #91 Josh Evans, to open the "2004 Book Bank Foundation
Holiday Superstore for the Homeless," over the Christmas holiday.
New York’s Bowery Mission housed the superstore
which provided over 300 New York City homeless children with 100,000 worth of
brand new clothing, toys and over the counter medicine for free.
Recipients received free celebrity chiropractic services from
the Pico Chiropractic Center (Madonna, Wayne Brady, etc) while shopping through
designers including Tommy Hilfiger, The Omavi Clothing Company, G-Unit Clothing,
Triple 5 Soul and many others.
Vendors from the toy and pharmaceutical industries donated products
so that Bowery Mission recipients could "shop" at no cost.
Glenn Toby, who represents over 30 NFL players including two-time
Superbowl star Asante Samuels of the New England Patriots, felt a special connection
to the mission participants.
"There are currently over 35,812 children, families and
adults surviving in the New York City shelter system," says the Total Entertainment
Athlete Management CEO. "As one who personally experienced freezing holiday
nights at one time as a homeless child, I understand how one toy, coat or simple
remedy for a dry, stubborn cough that’s given with respect can impact the spirit
of a child and family – especially during the holiday season."
50, and Banks who attended the event with no bodyguards or entourage,
stayed at the event to sign autographs and personally hand out gifts to the
This is the second
year Josh Evans and the Book Bank Foundation have successfully provided the
coat drive for New York City’s Homeless.