chuckd-2

Public Enemy Strikes Wireless Distribution Deal For New LP

Legendary group Public

Enemy and Chuck D.’s label SlamJamz has partenered with Boston-based m-Qube

to help promote their new album New Whirl Odor.

Through the venture, a package of mobile offerings will be available

for download.

"As an independent label, we are always looking for ways

to expand our distribution network," said PE frontman Chuck D. "Mobile

is happening in a big way, and we are thrilled to be using it to reach our fans

– wherever they are."

Fans will have access to exclusive content, including polytones,

mastertones, full tracks and wallpapers.

According to Public Enemy’s manager Walter Leaphart, the new

venture was a natural progression for the group.

"Public Enemy has always been a leader in music and new

technology, and this is the latest phase of their multi-faceted campaign that

will continue to build in the coming months."

m-Qube will manage distribution of the content, releasing it

to their network of wireless carriers.

"We are thrilled to leverage our technology and distribution

network to help innovative entertainers like Public Enemy use mobile to reach

their audiences," said m-Qube’s VP of Worldwide Content, Jon Bukosky. "Mobile

is a critical channel for musicians and we are pleased to have been selected

by Public Enemy to make this happen.”

PE’s album New

Whirl Odor is in stores now.

blog comments powered by Disqus