The Black Eyed Peas are partnering with the Hard Rock Hotel San Diego to create a customized $1 million Rock Star Suites.
The group will hand select everything in the room from the furniture to the bed linens.
“Hard Rock is a brand that has always been true to its core and I really dig the direction these guys are headed in San Diego,” said Peas member will.i.am. “When I heard about this project, I knew I had to be a part of it and what we’re going to do will be outrageous and, at the same time, benefit the Peapod Foundation and children all over the
world. All the band — Fergie, apl.de.ap, Taboo and I — will have input so it’s going to be a great time for us all.”
One of 17 customized suites in the hotel, the Peas suite will be donated to the group’s non-profit The Peapod Foundation by the project developer, 5th Rock, LLC.
The Peapod Foundation will then have the option of selling the customized suite, will all proceeds benefiting the charity.
The Hard Rock Hotel is one of the first condo-hotel’s in Southern California. Owners are “treated like Rock Stars” and according to a Hard Rock Hotel representative, the property has already generated an interest list of more than 6,000 Hard Rock fans.
“This place is making news around the world and it’s going to play a massive part in this city’s coming of age,” said Greg Casserly, president of Tarsadia Hotels, the operator of Hard Rock. “Working with The Peas is going to be a blast. I love their music and the ideas they’ve shared are so far out there I’m more than confident this is going to be a massive hit. The best part of this though is the fact that the developer, 5th Rock, LLC., has agreed to donate a million dollar Rock Star Suite to The Peapod Foundation — a great and worthy cause that we’re all excited to be associated with.”
The condo-hotel is currently under construction and is scheduled to open in summer 2007.