On Saturday night (December 10), hat brand New Era, opened their Los Angeles flagship store in grand fashion. The store is the first New Era flagship on the west coast and one of 11 worldwide.
Rapper/producer Chase N Cashe of the Surf Club music group was present at the event and performed for those in attendance. New Era and Surf Club have a hat that is expected to be in stores in the spring or summer of 2012. There were rumors that the hat was going to drop at the launch last night, but Chase N Cashe took to Twitter to clear the speculation, “We’re just celebrating the opening of New Era LA.”
If you live in the Los Angeles area, visit the store located at 8001 Melrose Ave.