EPMD_Crossover

The Gentrification of Rap: Did Hip-Hop Sell Us Out ?

“a.k.a. a sellout /rap definition/get off that boy/change your mission” – “Crossover”, EPMD

Although broken glass was everywhere, unemployment was at a record high and 911 was a joke, Clive Saddler’s Sedgwick Avenue neighborhood was not the jungle the media portrayed; it was home and full of promise. But everyday the six o’clock news would run stories about drugs, murder, and falling property values.That was until Universal Development Corp. came in with the bulldozers. One year later, the streets are clean, new businesses are on every corner, and the police know everybody by name. Clive still lives there, behind the garbage bin of Sal’s Deli. But what happened to the rest of his neighborhoods who couldn’t afford the rent of the new brownstones? Nobody knows and nobody cares….

If you live in any ‘hood in America chances are you have heard of gentrification. In every city it’s the same story, businesses close down, property values drop, and the local news starts reporting about how dangerous the neighborhood has become. Then one day, a development company rolls in and buys up all the property dirt cheap. A few years later, the projects have become a
paradise, and the news is reporting how it is one of the best places to live in America.

The same can be said for Hip-Hop.

In the early years, rap music was seen as the authentic voice of “inner city” America. Groups from Grandmaster Flash and the Furious Five to Run DMC made records about the trials and tribulations of growing up in the proverbial “ghetto.” Within five years, rap music had grown from just an obligatory observation to a critical analysis of the socio-economic conditions that created the ‘hood in the first place.

Although Hip-Hop has had a small group of hip, suburban fans since the early years, for most of mainstream White America, rap music was something to be feared and best avoided. However, by the end of the ’80s, MTV and major corporations had come to realize that the money that could be made from what they once considered ghetto garbage outweighed the risk of getting mugged in some dark alley way in the South Bronx.

As the popularity of “Yo! MTV Raps” began to grow, so did White America’s acceptance of Hip-Hop. So, by the time Treach of Naughty By Nature issued the chilling warning, “If you ain’t never been to the ghetto, don’t ever come to the ghetto,” White America saw it as a party invitation. If you watch some of the throwback Hip-Hop documentaries, the climax is always when a teary eyed Ol’ School rapper reminisces about that glorious day when his majority Black
audience turned lily white.”

But, in retrospect, was that a good thing?

Of course, the added exposure meant more money in the bank, but at what cost? Contrary to the title of LL Cool J’s classic album, “bigger” ain’t always “deffer.”

Crossover kills.

Probably, the area hardest hit by crossover was Afrocentric, conscious Hip-Hop. While it was briefly tolerated by White America, it was never truly accepted by the mainstream. There were just so many times that Poindexter was gonna allow himself to be called a “slave maker and bloodsucker of the poor,” regardless of how funky the beat was. Thus, answering the great philosophical question, “can a man condemn himself?” with an emphatic no.

While much attention has been given to “gangsta rap” as the cause of the demise of pro-Black Hip-Hop, it must be remembered that the the less racially “offensive” De La Soul and the Native Tongue Movement, as well as the dance music of MC Hammer and the rise of Vanilla Ice, played a role as well.

During that era, while the average Black rapper rejoiced in his newfound suburban fans, it was, actually, white rappers, MC Serch and Pete Nice from 3rd Bass, that warned of the change that was coming on songs like “Gas Face” and “Pop Goes the Weasel.”

So, as time progressed, the measure of the success of a rap artist became how many middle class White kids bought his CDs. And eventually “Yo! MTV Raps” eclipsed the popularity of shows like BET’s “Rap City”. For instance, although many rap fans are familiar with Ed Lover, Dr. Dre, and T-Money, only a true Hip-Hop head can tell you about Chris Thomas, Joe Clair, and Big Lez.

While many may point to money as the motivating factor behind crossover, that is not entirely true, as one cannot put a dollar value on the psychological need for White acceptance in the Black psyche.

Have you ever wondered why the superstar rapper who always shows up grinnin’ at the Grammy Awards is always missing in action at the Soul Train Music Awards? There is that annual awkward moment when the nervous presenter has to say,

“And the winner of the Lifetime Achievement/Hip-Hop song of the year award is……Well, um, he couldn’t be here tonight, so…um..I’m gonna accept this on his behalf…”

It is said that, “Once you go Black, you never go back,” but once you go White forget about it. If Biffy leaves Sally Ann for Shaquana, he may get a little more swag in his style and start listening to “some Marvin Gaye, some Luther Vandross, a little Anita to set the party off right,” but he’s basically the same dude.

But when Rasheed leaves Bonita for Becky, he loses his darn mind. His whole world perspective changes. All of a sudden, even the most culturally aware brotha develops cultural amnesia and becomes a colorblind, Hip-Hop hippie, vehemently attacking any discussion of “Black” issues as outdated and racist.

As we wind down another Black Music Month, the point here is not to whine about what happened to our culture. But to develop ways to save it.

Or else, one day when our children ask us what happened to real Hip-Hop, we’ll just shrug our shoulders and sing like Joni Mitchell:

“They paved paradise and put up a parking lot.”

TRUTH Minista Paul Scott’s weekly column is “This Ain’t Hip Hop,” a column for intelligent Hip Hop headz. He can be reached at info@nowarningshotsfired.com, on his website, or on
Twitter (@truthminista).

  • water_ur_seeds

    White people and latinos have always been supporting hip hop, for Me its not them that ruined things, as they liked it in its pure infant stages…

    Its people not liking ‘real’ hip hop, but them same people, which there alot of, still buy records, therefore creating a market for the shit dance, gimmick hip hop, which the labels and artists support…

    When hip hop was popular being ‘true’ in 80’s, the white record labels realized the potential, and took a slice, then the artists took another slice out of by agreeing and coming with the gimmicks that the labels wanted.. Then before you know it the artists start making dance hip hop and sell-out tunes that took another huge slice…

    Look at all the graff documentaries, from the early ones to classics like ‘Infamy’ they are full of white and latino people, you heard of Dash Snow? (RIP) 

    Hes A legend in hip hop and graffiti, and He was A white dude and was best friends with Earsnot, white people been in culture for years…

    Its not down to color, its down to ages and the person and age group you are, most of Nicki’s audience are young black girls for example… And that bitch is making trance hip hop which is the death of hip hop…

    Now young black kids aswel young white or latino kids are soaking up this wack dance hip hop gimmick schitt…

    Its down to record labels making artists making artists try to appeal to as bigger range of people and culture in hip hop, and in doing that it raped the essence of hip hop…Theres kids in every race and culture that relate to pure hip hop…

    Though these teenage white girls that buy hip hop and quote all these Wayne and Drake lyrics are devils that piss Me off, but I blame the artist, if they didnt make that music, them same girls wouldnt want to Be part of hip hop…

    • Pierre Elliott

      YEAH AND GIRLS SAY DRAKE CAN RHYME…DRAKE RHYMES ABOUT THE SAME SHIT….HE AINT HIP HOP. HE IS A EUROPEAN/AFRICAN/CANADIAN.

      HIP HOP HAS BEEN CHANGED SO GIRLS BUY IT…..
      I DONT SPEND MY EVERYDAY THINKING ABOUT BITCHES AND WHAT I CAN DO TO GET ONE…THATS WHY GIRLS THINK ITS ALL ABOUT THEM NOW DAYS…

      I CALL IT GIRL HIP HOP// 
      WHERES THE HIP HOP FOR THE GUYS?!!!
      I DONT WANNA HEAR ANOTHER SONG WITH SOME HERB NIGGA BEGGIN SOME CHICK AND LYING ABOUT THREESOMES YOU WILL NEVER EVER HAVE….

      • immackulate

        wheres yo music page … you talking cash shyt my bruvah … im interested in hearing something

      • Pierre Elliott

        Myspace/insanexrelick

      • Pierre Elliott

        Only bangers.

      • immackulate

        these NA STATE, JACKIE BODEAN, BKLYN DOLPHIN, SLAYERS these shyts been buffering for like 10 minutes now … and i had to create an account – i even tried logging in thru FB – im’ma try these shyts out later myG

      • Pierre Elliott

        yo i dont know whats going on with it but it could be your connection… I just got offa time warner and upgraded to verizon. i know this sounds like an infomercial but it helps its faster…

      • immackulate

        im on a LAN line – shouldnt hv no problem but either way i got the information AND THAS MY WORD um’ma chk you out

      • Pierre Elliott

        Good looks yo…I wouldnt talk the shit I do if I couldnt BACK it up. Im tired of heads sayin they are the next this or that and the music sounds like TRASHHHH

      • Pierre Elliott

        no doubt. check them out. im a descendant of pete rock marley  marl earth wind and fire & prince mtume
        loose ends….

  • messias3

    HIP-HOP UMMMMM

  • Good read

  • Q.

    Back in the day, MC Hammer was called a sellout for crossing over into mainstream commercialism. Now, looking back, Hammer was 10 X the role model as most of this new breed of rappers. He came from the ghetto, but he was passionate about and great at what he did, he gave a lot back to his community, and he didn’t advocate the destruction of his own people. And Hip-Hop was much more diverse at that time.

    Fast-forward about 15 years…You can barely get signed to a major unless you fit into some Black stereotype. Either you rap about moving kilos and catching about 100 bodies a week, or you have to be fantasy-ballin’, having three-ways with strippers in Learjets, smoking endless pounds of kush while pissing out $2K/bottle champagne. But you will ABSOLUTELY NOT be Afrocentric-minded, political, or waste time rallying against social injustice. If you want this paper, you WILL fall in line, dummy it down, and coon it up…

    …So who are the REAL sellouts?

    (BTW, the Native Tongues were very Afrocentric.)

    • Pierre Elliott

      IF YOU REALLY WANNA BE REAL…………….
      HAMMER WAS A GENIUS……….HE STARTED IT ALL…
      HE WAS THE FIRST TO SELL OUT… KFC COMMERCIALS RENT A CENTER..
      THAT NIGGA SOLD OUT…AND NOW HAS NO DOE.
      WHAT A DUMB F*CKN NGGA..

      • MrWow

        You must not be big on technology or network with anyone in that field because anyone that has been to silicon valley knows and sees hammer all the time. You know silicon valley where all the tech giants are? Not to mention his management company. What about the money he made with the his ministry? Hammer has helped more folks than you will ever help in you entire life dud so how is he dumb? Besides are you his accountant?

      • Pierre Elliott

        UH ITS PUBLIC KNOWLEDGE HE LOST OVER 30 MILL

  • TruthHurtsDontIt

    Man i remember Big Lez,, we use to talk bout what she had on yesterday before we would talk bout the videos in school half the time lol.

    But on some real,, all artists who have had heavy commercial success have been accused of selling out whether it was justified or not.

    The record labels want to sign what they feel they can make money off,, that aspect hasn’t changed in 2012.

    The internet has changed the music landscape however and it’s hip hop that has seemed to suffer the most as far as sales and who the labels actually put money behind.

    The bootleg market was always huge in our communities but once people were able to simply hit ‘download’ and have a brand new studio album for free appear on their music device it created a situation that the labels simply couldn’t compete with.  The people at the top of any business will not lose money personally,, they’ll just hire and sign fewer people to offset the lost revenue so at the end of the day their net gains remain the same.

    I miss the real life gritty-style music i grew up with as far as what comes on the radio but that comes along with missing those ‘good ole’ days’ in general. 

    Any of us with a camcorder can make a quick song for Youtube and if it blows up ,whether there’s true talent involved or not,   That kind of influence is gonna affect how music is going to be marketed.

    • Pierre Elliott

      THAT IS TRUE….SHE HAD THAT THICK BODY….I MET HER IN REAL LIFE, SHE WAS MAD COOLS. NONE OF THAT INDUSTRY BS…

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  • digitallife

    I’m frankly tired of repeating this but white people have been part of hip-hop since year 1..there were white people living in the south bronx, there were white people living in the projects where hip-hop was birthed. Were they as prominently featured as they are today? Nope, it’s been a long road of acceptance. If anything the gentrification of hip-hop has enabled people to live off one song for the rest of their lives. How many of those same brothers from the 80’s are doing 9 to 5’s because the one and only hit they had just didn’t generate “live the rest of your life” kind of money? Hip-Hop was about fun when it started, then merged into bragging, then into talking of social ills..but what race doesn’t have people with a story to tell? We talk about slavery and often forget the original slaves “The Jews” who were slaves for well over a thousand years which is like 3 times that of african slaves..so whose to say a white mans pain can’t be equally as important as that of a black man or latino? In the end Hip-Hop is poetry of life’s experiences..we all have a right say our own story in the fashion we choose to.

    We still have brother ali and talib holding down their version of hip-hop. Hell we have a version of them now representing every race in similar fashion.

    • Pierre Elliott

      no jew dude, you get no pass with me. stop crying about your “pain” 
      Jewish people may have had it hard but its all negated by the way they act.
      Not all Jews are bad, I have Jewish friends…But even they get tired of the bullshit.

      Never try to lay claim to suffering. No one wants that. But to say what your saying is stupid and is a dead horse…. you know why?

      Cause atleast the Jews suffering has been recognized.
      Ours only has been spoken of..So take that shit back to the synagogue.
      Dont even get me started on the Orthodox.

      CAUSE IN THE END, YOU ALL COME TO OUR CULTURE TO TAKE AND TO NEVER GIVE BACK……..

      • Pierre Elliott

        And OUR MUSIC….which is a state of feeling which is EVERYDAY..
        ISnt something that was created for sales…JAZZ, BLUES, HIP-HOP, RAP
        Its something we made because we didnt have money..
        All we had was friends and family members….

        That all can be said of all the elements:
        Beat Boxing. Graffitti. Break dancing. Using a drum machine and sampling…
        Because most people of color didnt or dont have dads or parents to spend 5gsto buy them a whole set up…So understand there are cultural and social issues
        as to why Hip Hop came about…Because if it was always about a few separate
        people and some Jews and managers, then Hip Hop would have been a Whites
        or Blacks only thing.. But it wasnt…
        It was blacks and hispanics providing the talent AS ALWAYS….
        ANd some white dude or Jew fronting up the studio time….

        I make music dude, and have been there from the start.
        But dont start that bullshit, cause all music created by black people is based
        in some sort of pain… Its not a gimmick or fad. Its everyday.

        Thats why The Beastie Boys Always got respect. They were Jewish
        but it was never even about that..

      • digitallife

        1st I’m not Jewish.
        2nd I’m not white
        3rd at least attempt to counter reply in a legible way, hurling insults pointlessly is shit dumb people do to come off like they are steam rolling other people.
        4th Funny how you came back and changed your entire post up to make it seem nice and proper. I still have a copy of your original post. I won’t even bother throwing that kinda ishh up in public brother, seriously. You should be ashamed of yourself…that kinda shhh is an embarrassment to every man of color and quite frankly tells me that you are one insecure human being. 
        5th Please don”t even bother replying to anything else I post cuz, seriously..you and I know clearly know why.

      • ladynamor

        1st I’m not Jewish.
        2nd I’m not white
        You something like it though (in Day Day’s voice)
        That Yahweh shit is for the birds. Wake up and recognize the truth that is hard to accept. You  are lost, brother?

      • digitallife

        No LadyNamor, I just took the opportunities available to educate myself, and actually did. Unlike many who carry our shade and walk through life with only the knowledge they get off website, the internet, and television. Case and point the idiot I got into it with. I didnt bash anyone I pointed out one singular fact that gentrification in hip-hop was a process that started near the time of it’s birth. 

      • Pierre Elliott

        What?! wow some of you people really…. if you lie or dont lie.. But you sound stupid…wow..hahaha insecure? dude.

        I go where I want. Buy what I want. Can have almost any woman I want..I am an accomplished artist. and now im about to drop my first songs from my SELF PRODUCED album.
        17 songs all done by me. ALL lyrics by me..
        Thats after I produce half of F. Stokes Album..

        Like I said to another loser on here:

        YOU ARE JUST A CONSUMER MY DUDE.
        STFU AND LISTEN TO THE MUSIC AND SIT DOWN..

      • digitallife

        LMAO!! Thank you for proving my point about being insecure. I can have any woman i want, I can buy anything i want…1st thing you learn when you get around intelligent rich people is they don’t talk about their money nor do they attempt to be condescending on their accomplishments..so naturally i’m going to call your bragging pure an unadulterated bullshit. What’s the album called? “Rapping from my mama’s basement?” You want to boast about that shit? lol..son..if only you knew…if only you knew….

      • Pierre Elliott

        HAHAHA HAHAHAHAHAHA KEEP TALKING DUDE……. I GOT ALL OF WHAT I HAVE BECAUSE I PAID MY DUDES… I HAD TO STRUGGLE TO ATTAIN.. THATS AFTER I SPENT YEARS MASTERING MY CRAFT..

        NO I LIVE IN MY BRAND NEW CONDO IN BROOKLYN………..I MOVED OUT OF MY MOMMAS HOUSE WHEN I WAS 20 FOOL.

        REMEMBER THE NAME CHUMP.

                    INSANE RELICK

      • Pierre Elliott

        IM A PRODUCER. I ENTER BEAT BATTLES AND MAKE NIGGAS TURN OFF THEY SHIT…. I DONT GIVE A DAMN ABOUT YOU, WHAT YOU THINK YOU ARE OR WHO YOU THINK YOU KNOW…..I AM THAT DUDE.

      • digitallife

        Lmao @My nice condo in brooklyn…son I look out my window and see radio city music hall..nuff said. Come up to where i’m at and then you can brag til then i’ll still shit on you from where i’m at..look at my name on here..separate the two words I used in it..and then figure out what I do and quite well possible who I actually am off the internet. For the record, I could’ve helped your cause a million times more than you are aware of it “my brother” but you seem to have your aims set on me running on overdrive. Remember one thing my brother for every dime you earn there is someone in the world earning twice that, and someone earning twice what that double up person was. Just because you have two dollars to rub together does not define you, getting online bragging about your music mean jack shhh..You say you are a successful musician hats off to you for not playing the corner and doing something with yourself and perhaps gifts from god but alas it is what it is. As you claim I am a consumer and nothing more right…Perhaps someday in some office you’ll be pitching me your album alongside your manager..perhaps…

      • Pierre Elliott

        NOPE IL NEVER SIGN TO A MAJOR. I WORKED THE INDUSTRY GUY…. SINCERE THOMPSON, GENERAL SYLVIA RHONE… MY X WAS HER SEC.. I WORKED AT VIACOM, UNIVERSAL, GEESTREET MOTOWN.
        I LEFT THE INDUSTRY TO BECOME AN ARTIST…….AND WHEN I COME BACK AS I AM NOW, IT WILL BE ON MY TERMS…..YOU DONT KNOW HOW DEEP IT GOES PLAYA.

        IM IN THE TV MOVIE WORLD OVER AT SILVERCUP DOG….IM NOT EVEN WORRIED ABOUT RAP DUDES CAUSE MY WHOLE SHIT IS ORIGINAL AND NEW….

      • Pierre Elliott

        THE CIRCLES I RUN IN DOG LOL…..PUT IT THIS WAY PLAYA….I BE THE RIGHT CIRCLES… I DONT ROCK WITH COMMON FOLK…

      • Pierre Elliott

        and i dont do that down south trash…

      • digitallife

        Yup…

      • mikelawry

        Intelligent rich people don’t brag remember?

      • digitallife

        I never said I was on the level of the people I am speaking of. I stated the difference between he and I and why my opinion takes form from my exposure to such people not because I am one. Grew up in washington houses in harlem, I wasn’t born with shiiii but I worked and earned mine. Perhaps in our kids lifetime we’ll see members of that elitist group be of color but as it stands now..there are none.

      • immackulate

        not you too … the original JEWS mentioned in the history (not religious) book called The Bible were BLACK my bruvah

      • Pierre Elliott

        im talking about these NEW jews. The Jews that dont recognize the fact that they spent 100 years in africa after leaving israel. Who up in here
        know about Lali Bela? Or the countless Jews that still exist in africa..

      • immackulate

        yeah you know my bruvah >>> moving on im bout to check yo page real quick if i can i dont have a myspace acct

    • Those Jews were black

    • immackulate

      myG – you lost or something?
      have you ever read the book of EXODUS
      are you seriously about to say the Jews of JUDAH were WHITE

      now i understand why you wasnt feeling my GWYNETH PALTROW vs the term NIGGAR
      post up – you just all confused with knowledge but NO knowledge of SELF

      • digitallife

        With all due respect, I respect your opinion but please do not pretend like you know me and base your assumptions on your own experiences with others. You don’t know me from a stranger walking down the street. This internet familiarity people have is laughable..for all I know you could be cornell west and I could be jesse jacksons grandson..we aren’t but we could be..but you don’t know that…you speak of knowledge of self based on what exactly my opinion? I base my opinion on simple math..the jews=1 thousand plus years of slavery..Africans weren’t made into slaves until the late 1400’s at which point the queen of spain asked the vicar to also remove the jewish communes from rome or set the spaniard army who was already present in rome to fight against france on them. This is documented history in not only papal documents but also in just about any history book reflecting the era that’s worth it’s weight. The reality is there have been people trying to kill the entire jewish faith and it’s followers since before christs death up until the mid 1900’s now you tell me how many years is that? Now if you have to stand for 3 days, does that make you more tired than someone who had to for 100 days? I think not, and keep in mind we were a hell of a lot more civil as human beings by the 1400’s..I am not taking away anything from black suffering, my own grandfather was born into slavery and worked the sugar cane fields as a child..I’ve been hearing our story of struggles since the day I was born..but I have no knowledge of self?

      • immackulate

        dont confuse apples and oranges BRUVAH – never claimed to know you PERSONALLY or otherwise – you aint anywhere near DUMB so you know exactly what i meant LOL – i said i know your TYPE (soapbox type) not of you just simply YOUR TYPE

        i was wrong in my presumption that you had no NO KNOWLEDGE OF Self becuz it seems you truly do “KNOW THYSELF” now to the point …

        you say 1400’s i say after the 13TH DYNASTIC PERIOD IN KEMET – you say THE JEWS i say US JEWS as in descendants of the originals – (to-mato/tom-ato)

      • digitallife

        It is what it is brother..if that’s your opinion then so be it.

      • immackulate

        no doubt … peace N blessings!!!

  • It’s not hip hop anymore, it’s ringtone rap.  Ya’ll should know that by now.  It’s only been that way for the last 5-6 years. Dats why I don’t fucc wit it no more.  It’s for the white folks now.

  • Reblogged this on Mediamyxx and commented:
    We just had this conversation this weekend and I was working on a blog of my. Thanks for writing this. Great read and I love the analogy of gentrification that is PERFECT.

  • The rap game is weak! Go on yahoo chat for example in a Rap Room Full of white folks lmao I played some old school hip-hop they put me on ignore………..but every person that comes forward to do something positive get framed or assassinated which puts fear in these rappers smh. 

    • immackulate

      i was just building with a bruvah not too long ago … and i told him

      “THE TRUTH SHALL SET YOU FREE … i dont mean free like in FREE TO GO
      i mean FREE as in DEATH … Jesus, Martin, Malcolm … told the truth and eventually
      were all set FREE”    FEEL ME?

  • ultrablack

    ummmm…  America sold out.  Always has, always will.  It’s what happens in business eventually.

  • Pierre Elliott

    HIP HOP SOLD OUT AND WENT WHITE. IT FORGOT ABOUT THE BEAT…
    AND THE SOUL..NOW YOU GO ON TV AND SO CALLED HIP HOP IS CHRIS BROWN OR
    RHIANNA…. OR LMFAO..NOT  GROUPS LIKE SLUM VILLAGE. J LIVE. LMNO.
    MADLIB, BAHAMADIA OH NO ONRA. GEORGIA ANNE MULDROW J SANDS
    ARSONISTS KING BRITT EHLZHI AND THE LIST GOES ON AND ON…..

    • I think The Roots explained it best in the “What They Do” video homie.  For real.

      • immackulate

        dayum nigga ok … THE ROOTS WHAT THEY DO video BUT let PIMP C tell it …lol

        “WHAT THEY DO, WHAT THEY DO – that shyt was corny as phuck
        you get no play down in TEXAS that shyt dont bump in the trunk …

        PHUCK BET cuz they aint down with the souf”

        -Pimp C

      • Bumpy Johnson

        that song is a hip hop classic …u trippin foo

      • immackulate

        that song aint no classic IMO but it was aight …
        dont misconstrue what i typed as my feelings because that was a quote from the late great PIMP C about the roots WHAT THEY DO video – hence why i said ACCORDING TO PIMP C

  • Pierre Elliott

    HIP- HOP ON THE RADIO AND TV IS OK’D BY 3 GROUPS OF PEOPLE :

    WHITES, WOMEN AND GAYS. ITS NOT ABOUT THAT HARDCORE NEXT LEVEL BEAT
    WITH SWING AND FEELING…BECAUSE MOST OF AMERICA CANT DANCE TO A SWING BEAT EXCEPT TEENA MARIE…

  • You wanna know what I feel about hip hop?  Watch the Roots video “what They Do”.  It’s the best description of what I feel about hip hop.

    • Pierre Elliott

      dude thats over 15 years ago… rap and the world has changed since then. 
      and dude you had to go hard and say it twice…

      • Bumpy Johnson

        thats as far as people have to go to get a good feeling song nigga…shiiiit…i feel you john.

    • ulostatlife

       And yet the Roots are Jimmy Fallon’s house band..Always for the dollar..always for the almighty dollar.No one is immune..

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  • rep87

    The Industry killed hiphop forcing Garbage on the public  hiphop heads dont control rap period The Airwaves and TV are control by who ? its accepted by force, AHH is Guilty along with every other site, magazine Take a look at yourself AHH before you release another article that your GUILTY OF

    • Pierre Elliott

      Rep Just smoked you AHH.COM

    • water_ur_seeds

      Good call… AHH post just as much, if not more Drake, Wayne, Nicki, Gucci etc as another other mainstream media outlet… It will Be justified by one of these articles couple times A year lol

    • immackulate

      GET’UM

  • ladynamor

    . All of a sudden, even the most culturally aware brotha develops cultural amnesia and becomes a colorblind, Hip-Hop hippie, vehemently attacking any discussion of “Black” issues as outdated and racist.

    This the real problem. Happens on here all the time.

    • immackulate

      thats why you cant give up on the SOLDIERS that haven’t recognized their self worth yet

      JESUS walked amongst murderers, theives, rapist, the downtrodden, WHORES, etc…
      they eventually became DISCIPLES (some crooked disciples, but nevertheless they walked with JESUS)

  • ladynamor

    Watch how many blacks come and attack their own race of people because of the truth being told. Blacks are steady fighting for this so-called “equality” that they concocted post Obama, while EVERY OTHER RACE is doubling down on their racism towards black people. We need more soldiers and less entertainers. More questions and less co-signing. I am about to give up on black men and do it all by myself. A  sister may have to fix this shit we have gotten into. It took Harriett Tubman to pry some of these blacks dudes hands from their masters fence and run to freedom, Some of them did not believe anything was wrong with staying a slave.

    • Pierre Elliott

      You know why sista? As with every other race especially ones of color..
      The men are weak….Systematically made to feel weak and be soft.
      Look at the images today of men…

      There is a battle to waged soon…They want the men as weak and docile as possible.

      • immackulate

        NO they want you to believe that BLACK MEN have become weak and DOCILE
        so they put the WEAK ones upfront because there’s more WEAK/Followeres now than ever and you know the saying”MOST people cant see the forest thru the trees …” 

    • immackulate

      don’t give up on US becuz we haven’t given up on YOU … keep fighting the good fight!!!

  • This is 100% true

  • water_ur_seeds

    quality hip hop that is controlled by the artists is still around, tech, jmt, lowkey etc, its not all doom and gloom lol

  • MrWow

    Hip Hop didn’t sell out it was the poor, stupid, uneducated want to be rappers that sold out. Most of them were sell outs before they were making records. If you was selling crack, coke, and other drugs in the hood where mothers and fathers were to busy doing drugs rather than taking care of they kids You Are A Sellout. If you shoot, kill, jack folks for a red or blue shirt making it difficult to for the community You Are A Sellout. 

    It is the weak minded folks that would be doing dumb ish regardless of if they were in music or not that fuc ked ish up. On record they gangsta in the label office they yes men. Wack thing is you niggas and bitches still support these losers. SMH

  • Aaron Davis

    Interesting article dat definetly has many truths to it. In some part, we needed hip-hop to appeal to the masses(white America which is the majority in the U.S) so we cud be accepted & financially powerful.But in da same breath, dat changed the way we created becuz rapping about da struggles of da hood,police brutality or living a life of crime doesnt really appeal as much to white america as it does to blacks/latinos. I think label execs recognized dat and searched for talent dat cud produce records dat cud crossover & get radio play.In the 90’s, hip-hop cud finally sell to the masses & have the support of the black community at the same time. So on one hand,authentic hip-hop took a huge hit during the 90’s when it became accepted by White America but it also reaped the benefits of gaining dat acceptance/exposure and put more $ into rappers pockets(even tho label execs were gonna get their share also)…Dis was all inevitable tho, and wud’ve happened eventually

  • immackulate

    shouts out to P.ELLIOT and DIGITAL for keeping it interesting

    digital remind me of somebody from way back when – vs Judah/EL Bark

    • digitallife

      It’s all good fam, discussion leads to enlightenment for both parties if they are open minded about both arguments.

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  • 2012Industry1

    Being from not only that Golden Era of Hip Hop when it all changed, but from SOuth Central Los Angeles where the artists that changed it came from more or less, Sellout is half the reason to describe how it came to be. Hammer, Young MC, Fresh Prince, Ice Cube, Dr. Dre, Scarface, Eazy E, Ice -T were all who they were when they came out. They didn’t try to be anyone or anything else when they debuted and popped off because of the way they were. So to call them sellouts because they crossed over is not right. However, you have to point at the balance that was in effect when all those artists came out, if not some of those same artists balanced each other. For every NWA you had De La Soul, for every Geto Boys you had Public Enemy (who actually sold more records), for every Ice-T you had Rakim (who again, sold more records). There was a balance and labels and radio gave it all a chance. THEN, it became all NWA/Geto Boys/Ice-T/Death Row…that’s where the problem began.It became dollar and advertisement driven. Like all businesses, theres  a cornball, marketing factor and that’s where the sellout factor begins. I hate Coke/Old Navy/Insurance commercials that’s corny to reach an audience, even if that audience isn’t black hip hop, it’s just corny! We now have a sellout culture because our artists refuse to be themselves and sell themselves, instead of what sells based on who’s signing the check!

    • thuglifefukdapolice

      nwa  music had a message without groups like nwa white ppl didnt care nwa made real music too they itType your comment here.

  • Best Comment Advanced Dialogue

    Good music is still out there, you just have to look/find it. Mainstream really isn’t the way to go anymore because it sucks the life out of music and is all about the money rather than the love, respect and realization of music’s power towards it’s listeners! 

    Look at how many times we see the same rappers on 30 different songs in a day. I heard the radio the other day and first it’ll be Rick Ross featuring Lil Wayne and Drake then the next song will be Drake featuring Lil Wayne, Rick Ross and Nicki Minaj or somethin’ like that. It’s ridiculous! It’s all the same artists but they mix it up or add one more person than the last song had. 

    Then on top of that, all the rappers talk about the same stuff; money, cars, jewelry, women, weed, and poppin’ bottles. It’s stupid! That’s why the world is gettin’ worse because people think that’s what life is since music is so powerful, it’s affects every person that listens. Some people know better while some people are lost in the world and it’s hard for them to realize anything other than what they hear. 

    You don’t never see Obama saying “Hollywood and/or Music Industry, I would appreciate if you didn’t focus on Sex, Violence, Drugs and all the other negative aspects of life unless you’re out to help and better the viewers and listeners that you are influencing and entertaining by showing and/or speaking about these situations while giving positive ways on how to counter-act these situations.” 

    So, If you think music sucks because of a lack of talent, you’re wrong. Music sucks because they give us every negative lyric that they can and that’s what’s the labels want and if they didn’t then they wouldn’t sign those type of artist. Don’t forget, it’s not all about demand, they sign alot of these artists before they’re even known and/or before they ever even sell a record. 

    -DamiaN BanCster

     

  • Lisa

    Hip hop did sell us out and if you fools don’t believe it did then you’re brainwashed of you want good music then go find it becasue that’s what I do all the time I go and look for it on my own,a nd not go on the radio for it like how some of you fools do, if you’re smart read the book “How to overcome fear, and start living fearless” it’ll open your mind up!

  • Qadir Muhammad

    Hip Hop destroyed the urban youth and community just look at the young blacks in America today

    • thuglifefukdapolice

      hip hop is dead its white ppl who run these compsny’s hip hop never killed nobody its the polotics in it that destroyed everythinh the music out suck

  • People get it all confused..Hip Hop is not dead its live and well its just not accepted commercially. Now… Rap is the bastard child of hip hop ( see “I used to love her” by Common).
    The four elements (Dj’ing, Breakdancing, Graffitti, and Mcing) are alive. Rap is the commercialization of one part of the 4 elements. So when you don’t have all four you lose sight of the culture. There is no one who can challenge me on this because it is a fact. Ask KRS..” Rap is what you do HIP HOP is what you live”.

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