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(AllHipHop News) Producer/rapper Pharrell Williams has launched his latest creative venture, a custom YouTube channel for his i am OTHER brand, in partnership with Google.

Pharrell’s channel is designed to engage users, while introducing i am OTHER’s original content to viewers. The channel is launching with original series’ like Boy Genius Report with tech guru Jonathan Geller, Awkward Black Girl by Issa Rae and a series by music journalist Nardwaur.

The programming on the i am OTHER channel focuses on music, culture, fashion and the arts, while encouraging individuality through different forms of expression.

“The idea for i am OTHER really came from the fans,” Pharrell Williams said in a statement. “They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy,” says Williams. “I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.”

Check out Pharrell’s new YouTube channel i am OTHER by clicking here.