real-fake

EXCLUSIVE: Freeway Rick Ross Speaks On Reebok Ending Deal With Rick Ross


(AllHipHop News) Reebok’s recent dissolution of their endorsement deal with Maybach Music Group head honcho Rick Ross over his controversial “U.O.E.N.O.” lyrics has everyone talking. In a statement exclusively obtained by AllHipHop, “Freeway” Rick Ross speaks on the recent turn of events for his constant legal rival.

[ALSO READ: Rick Ross Releases Official Apology; Reebok Comments]

While “Freeway” Rick Ross admits that the recent events are unfortunate, he believes this incident is a reminder of artistic responsibility:

It is a sad situation, but we all have to be responsible about what we say in art and in life. Maybe this will be a turning point that brings a better awareness by artist of repercussions from consumers. The youth are listening and following us all as role models.

[ALSO READ: Rocko On Rick Ross And Reebok: “It Wasn’t Fair”]

Always outspoken, “Freeway” Rick Ross also advises future endorsers in Hip Hop to properly assess who they are investing in so they are not blindsided by these type of preventable mishaps:

Endorsers also have to hold this high standard in evaluating who they use to sell products in our communities. They can’t just wait until a firestorm and react, they should evaluate their partners throughout the time of their deals.

On March 21st, “Freeway” Rick Ross lost a legal battle over illegal republication with rapper Rick Ross’ parent label, Warner Bros Music. The ex drug kingpin has been unsuccessful on two previous attempts at suing Rick Ross over trademark infringement dating back to a August 2010 legal defeat.

“Freeway” Rick Ross is currently working on his as-of-yet untitled biopic with Nick Cannon assuming the role of famous ex-con. “Freeway” Rick Ross is also looking to release the documentary Crack In The System this fall with Emmy award-winning documentarian Marc Levin assuming directing and production duties.

[ALSO READ: EXCLUSIVE: Freeway Rick Ross, Warner Brothers Going To Trial Over Rapper’s Name “Rick Ross”]

  • infinit221

    Makes a lot of sense. Wish these two would sit down and talk things through instead of all this stuff in the courts. To me they are both benefiting from each other, the rapper keeping freeways name out there, and well the rapper is using one of the biggest names in drug trafficking history.

    • Celz

      This shyt ain’t helpin the Real Rick Ross.. He’s a hustler with a once in a lifetime story. He’s really in the streets doing community work. He’s out her in Cali HEAVY.. He would be straight without the added publicity..

      • infinit221

        I know he’s out there. Lots of ex drug kingpins with lost fame though, only kept alive by past works. The real rick Ross is different though, you can tell he’s strong. People weren’t allowed to forget about him partly because of William, and the fact that he’s the only kingpin to ever expose the CIA. Both dudes are legendary in their own right. If William was a nobody and not influential no one would care about his doings either. There’s room for both of these cats.

      • There might be room for both…but there definitely isn’t a need for Officer Ricky.

      • infinit221

        There isn’t a “need” for an ex drug kingpin that flooded the streets with poison. But he is who he is, and the world can learn from his experiences. As for William, he’s the most consistent artist out that needs better advisors and PR people helping him make decisions. His work ethic can’t make up for too many more mistakes. And this is coming from a Ross supporter.

      • I guess hard work beats talent if talent doesn’t work hard.

        The Real Rick Ross is making amends, while the fake Rick Fawlse is promoting the negativity that the real one is fighting?

        No comparison?

      • infinit221

        Not really EDOG. Yeah his most popular tracks are ignorant as hell, but he’s got enough in his catalogue to let me know he’s not clueless. You want more positive music, go after the listeners and the community that only shows love to the hardcore stuff. I support both cause I think they both have a place in hip hop. But most people today don’t support any of it, just talks down on one form and ignores the rest.

      • True, it’s hard to support RAP when it’s putting out this type of music.

      • Tony G.

        the only thing consistent about Rick Ross is his lyrics…that he rapes the same shit over and over again…

  • restless

    The youth are listening and following us all as role models. AINT NOBODY CHECKIN 4 THIS DUDE LOL

    • The Undisputed Leader

      Young people will look at who he once was and try to imitate.

      • corey mack

        So I guess when you were young you lames ran out and did everything you heard your favorite hiphop artist did. Sound like you bunch of lames cant make your own decisions in life and have to follow others. Maybe this type of hiphop is the reason they have advisory stickers on the cd case to keep lames like you from buying the music you might go buy a Maybach or get 100 acres to live on, or go buy $1000 pair of shoes or something by listening to this type of music.

      • The Undisputed Leader

        Nigga don’t come on here callin’ me no lame. I’m a man of God. Just because you’re smart enough not to do what these other niggaz talk about doesn’t mean that other people are. Everybody ain’t the same. I stand for the people. Stop thinkin’ for yourself.

      • corey mack

        You are a lame man of God, if you think hiphop make somebody do something I dont hear people listening to Godly music going out and saving the world, I do see Godly people here on an hiphop website commenting on wordly music. You must like wordly music more huh Godly man.

      • The Undisputed Leader

        You goan get yourself embarrassed tryna go up against me in a verbal battle…

        First of all, I came up on rap, it’s what I know. I just changed into a more spiritual person in the last few years. I come on this site because my Pops used to always mention it, so it’s one of the last of my old habits that I still give-in to. But now, instead of promoting the ignorance, I speak out against it.

        If you knew any better, you’d realize that music can make people do a lot of things and feel a lot of ways, especially to the weak-minded individuals. Look at the trends and stuff that come from rappers. Everybody poppin’ mollies and wearin’ snapbacks and all dat, so don’t tell me that rap/music doesn’t influence people.

      • Calico Joe

        That’s some true sh*t. Everybody wanna fit in, or not be excluded. And the funny thing is that It’s not only the people who listen to the music, It’s also the ones making it.( rap/rappers) Everybody follows everybody. It’s nearly impossible now days to find a rap dude or chick that doesn’t look, dress, sound, flow, or act like somebody else rapping. Clowns and clones if you ask me.

      • The Undisputed Leader

        True.

    • bigdoe6

      Trust me, there’s only so long you can fool these youngsters.

    • I beg to differ… A WHOLE LOT of people in California look up to this dude. Whether its warranted or not, they do.

  • hoeyuno

    Give me a fuccin break. What did this guy ever do for his people. “The youth are listening and following us all as role models”.. homie who the fucc is “us”? This ain’t 1974.

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  • Teks

    Starting the crack epidemic is unforgivable in my eyes.

    • ItGoesDownINtheDM

      we all make mistakes @least it looks like Freeway learned from his … plus he was @ the head of the game so far ahead he didnt know the reprocussions of his actions outside of getting alot of $$$$ …. imo to sell crack today after seeing all the aftermath it cost its users and sellers …. would be unforgettable …… and stupid

    • He didn’t start the crack epidemic. He capitalized on it because he was an enterprising young savage at that time. Poverty can turn anyone into a savage. He also did 13 years of a 20 year bid for his actions and has been rehabilitated. He’s THE authority on why youth need to leave a poisonous lifestyle alone.

  • Synista

    There should be a law AGAINST rick FAWLSE to show his double D’s!
    I need to wash my eyes out with bleach :-(

    • RMfag

      +1, although I would like to suck him off.

  • SWAZEY718

    IT KILLS ME HOW MOFOS GIVE MORE CREDABLITY TO A DUDE WHO WAS A CORRECTION OFFICER WHO USED ANOTHER MAN WHO ACTUALLY DID AND WAS INVOLVED WITH INTERNATIONAL KINGPINS FOR STREET CRED AND TO SEE RECORDS. DO ANYBODY KNOW WHAT DRY SNITCHING IS>????? WHY U THINK THE RAPPER ROZAY HAS BEEF WITH THE GDS.. THEY ARE THE ONES THAT SHOT AT HIM. ROZAY AINT THE ONLY ONE THAT USED ANOTHER MANS NAME TO SEE RECORDS AND WONT BE THE LAST. THESE RECORD COMPS DONT MIND CUZ THEY KNOW “NIGGERS” WILL HOP ON IT. 50 CENT, GOTTI, NORIEAGA, JUST TO NAME A FEW THAT HAS DONE IT AND IT WILL BE MORE THAT WILL!!!

  • SWAZEY718

    overstand cuz nas said it best….there isnt no more hiphop===its called RAP ENTERTAINMENT=PLAIN AND SIMPLE. AND BLACK PEEPS ARE THE ONES GETTIN BRAIN WASHED==WHILE 75-80% OF RAP SALES COME FROM EVERY ONE ELSE OTHER THAN BLACK FOLKS…….

    • kristin

      The UNDERGROUND is alive and kickin. It just isnt on here with all this commercial bullcrap. HIP HOP has been reborn in the streets.

  • If the youth are following “celebs” as role models I think some peeps need parenting lessons.

  • TheBigCheeFa

    freeway ricky just want attention because he’s coming out with a book and movie

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  • Mike Swiff

    Neither one of these idiots have done anything for the black community but destroy it Rick Ross with crack and the fake sloppy Joe Rick Ross with destructive lyrics and gang talk.

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  • spit1ne

    rick ross is garbage. he’s a actor. his rhymes have the complicity of 2nd grader. why people even care what he has to say is beyond me..hip hop in the mainstream is retarded right now with a exception of a few, but let’s be real there’s been worse things said on record before..lol. people just want a cause to take up because they want to feed their egos and act like we’re the good guys! but still rick ross is a waste of semen.

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