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FIFA Bans Beats by Dre Headphones From 2014 World Cup

(AllHipHop News) The World Cup may be the only event where one can claim the world is watching with a high degree of certainty, so it’s advertising heaven. Today (June 17th), reports surface that FIFA’s existing licensing agreement with Sony has forced them to ban World Cup players from wearing Beats by Dre headphones.

On June 5th, days before the World Cup began, Beats Electronics released a five minute mini movie entitled “The Game Before The Game” featuring World Cup players as well as Lil Wayne and other celebrities. Even though the video has amassed over 11 million views on YouTube, FIFA has banned players from wearing the headphones in the World Cup stadiums and during media events. Sony, official partner with FIFA has provided the players with headphones to wear during those times they are not permitted to wear any other headphone brand.

This is Beats Electronics second attempt at circumventing FIFA’s licensing rule. During the 2012 Olympics in London, the headphone maker provided headphones to the U.S. Basketball team, which included Lebron James who had a stake in the company at the time.

Check out the 5-minute “The Game Before The Game” below:

  • Reblogged this on Open Labs Blog and commented:
    Ouch.

    #BeatsbyDre
    #WorldCup
    #FIFA

  • $17637591

    Aint nobody checking for Sony head phones.

    • Furiousone

      They are still used heavily in Studios and their Bluetooth headsets are
      top notch. I have a pair. Their headpones are way better then beats.

      • dehova

        But can they suck yo dick and toss yo salad (Chris Rock voice)?

    • Don Blanco

      Guarantee no rappers using Beats headphones in the booth frfr

      • anemia716

        actually, a lot of these inexperienced engineers have them in their studios. word of advice:

        if your engineer hands you a pair of Beats for your mix, find a new engineer/studio.

      • Celz

        Only DJs wear Beats and its just to show an image to the dumb niccas.. Somebody said the extra bass was a feature lmao.. I hope you’re job isn’t mastering recordings..

    • water_ur_seeds

      I refuse to wear Beats, a, the quality isnt that great and b, you look like a sheep…

      • cromthelaughinggod7

        Exactly beats is the worst head phones ever. Please check utube if you never wore a pair you are lying Poorichboy. Poorichboy is full of shit. They break very very easily. The are not flexible just a name. My sony head phones not only sound better but last longer. The Japanese people are smart in electronics for decades. I think they got the formula for good technology poorichboy. I wouldn’t buy beats with his money. I rather have a can in a string than beats. It is just a name not quality.

      • DL

        They own 65 percent of the market share and growing. Their new Studio is impeccable and also the newly designed Solo2. They have improved in everyway and the sound is second to none. Dr. Dre signature bass is evident which is why it’s the most popular headphone of all time!!! Keep crying like a bitch. Get down or lay down!! It’s a Beats takover

      • DL

        They own 65 percent of the market share and growing. Their new Studio is impeccable and also the newly designed Solo2. They have improved in everyway and the sound is second to none. Dr. Dre signature bass is evident which is why it’s the most popular headphone of all time!!! Keep crying like a bitch. Get down or lay down!! It’s a Beats takover!

      • water_ur_seeds

        get the fck out of here getting sentimental because your one of the sheep that spent money on them haha i would be feel like a dickhead wearing beats… do you work for them or something, acting like you got shares in the company the way you repping for them smh

        you see people wearing them stupid headphones round their neck when they arnt even listening to music lmao they look ridiculous… if someone gave me a pair i wouldnt wear them…

        beats arnt even in the top 20 best quality headphones on the market… bose, akg, sennheiser, audio technica all do better quality…

        beats are a fashion statement, you think beats have technology no one else has??? no chance…

      • brotha_man

        co-sign…i rock bose,tho

      • BIG MIKE SOMETHING SERIOUS

        Me Too!

      • ChiVa02

        Bose all day!!

      • hoeyuno

        I sport 30 dollar skullcandys. ..no way im paying anymore then that for headphones…and the music sound fine. ..beats did a good job of making kids think that 300 is what you need to pay to hear music. .those things are everywhere..my pops pushin 60 has a pair for the gym..haha

      • water_ur_seeds

        i only wear headphones for gym, and i brake them every couple months so i have £10 skullcandy joints haha they do the job fine for the gym…

        if i wore headphones every day for a long commute or something i would shell out £300 for some dope headphones, but it defo would not be on beats!!!

      • pockets_hot_from_pepperoni

        word. Seheiser has been the best $90 i’ve ever spent on headphones

    • AlbertoRipRon

      Ain’t nobody checking for them Beats, except the idiots who thinks an outrageous price tag means quality.

    • bigdoe6

      My sister got me some beats for Christmas. I sold them cause they were not comfortable. As far as the quality i bought a pair of Sony headphones from Walmart, quality is up to par with beats and they only cost $50 bucks.

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  • DL

    Beats owns 65 percent of the market and their quality on their 2 latest versions (New Studio and Solo2) have all gotten great reviews. It doesn’t matter what you think. They are just like apple improving after every model and now they are merged so Beats will always be the number one high end headphone maker on earth!! Get down or lay down!!

  • HATER PROOF

    S/O to niggas that ordering them in bulk from china for 30$, selling them in america for full price!!! killin em

  • jubileeshine

    L.A. Cop [Det. Frank Lyga] on Tape: No Regrets Shooting Black Lawman, “Could Have Killed” More [this was 9 days after they killed BIG]

    laweekly[DOT]com/informer/2014/06/17/la-cop-on-tape-no-regrets-shooting-black-lawman-could-have-killed-more

  • Sean Power

    fifa said if we don’t get a cut of money your not welcome they saw the apple deal

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  • Psyer

    So was it only Beats that was banned?? Or everything not Sony?

    • Skappie

      FIFA has official partners like Coke, Adidas, Hyundai, Sony, Budweiser, McDonalds, etc. You can’t see anyone with a Heineken and KFC in the stadiums. FIFA strict like than and always careful of ‘ambush marketing’

      • Psyer

        I get that…I’m just wondering if it was only Beats headphones that has been explicitly banned…

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  • Chris

    “When you diss Dre, you diss yourself.”

    • pawg.hunter

      love it!

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