kanye-west

Kanye West Talks Dr. Dre's Apple/Beats Deal, Fixing Instagram + More

(AllHipHop News) In less than two weeks, Kanye West went from intentionally omitting Jay Z’s name while performing to claiming that Jay Z influenced Apple’s biggest acquisition deal in its history. Earlier today at  Cannes Lions Creativity Conference in France, Mr. West spoke on how Jay Z’s Magna Carta Holy Grail collaboration with Samsung helped Dr. Dre’s Beats by Dre/Apple deal happen.

Last July, Jay Z partnered with Samsung for a Magna Carta Holy Grail app that would give 1 million Samsung Galaxy owners a free download of Jay Z’s album. Less than four months after Jay Z and Kanye performed at the first night of Samsung’s SXSW concerts, AdWeek reports that West explains how Jay Z’s Samsung deal may have been culturally influential, but is ultimately behind Apple:

There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture. The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.

For the deal, Jay Z was reportedly paid $5 million. While Kanye has not announced any hands-on collaboration with any tech companies as of yet, he did reveal that him and Instagram CEO/co-founder Kevin Systrom spoke about West fixing Instagram:

I said to Kevin [Systrom], why don’t you let us redo Instagram? Now, you know, Instagram is nice. It’s nice looking. I’m not knocking it. But just in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up.

Days after their wedding, Kim Kardashian and Kanye West posted a picture of the two of them kissing in front of a flower wall which amassed an record 1.9 Instagram likes. According to West, achieving that record almost ruined his honeymoon:

Annie Leibovitz pulled out right before the wedding—maybe she was scared about the idea of celebrity. … But I still wanted my wedding photos to look like Annie Leibovitz. Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram, that we need to work on the color of the flowered wall? But the fact that the No. 1 most liked photo has this certain aesthetic on it was a win for what the mission is—of raising the palette.

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  • Brooklyn Stoop

    “There would have been no Beats deal without the Samsung deal.”

    I hate when people say things like this. if it wasnt for this one past event then there wouldve never been this present day event.

    i heard jay was offered the headphones “idea” but passed (or convinced not to) on the idea. then came dre and the apple deal and the firing of his long time business partner

    • Don Blanco

      I’m wondering how much Jimmy Iovine got out the deal I’m thinking he got more than Dre

      • HATER PROOF

        he didn’t get enough to make him a billionaire either….

      • RapItUp

        Jimmy HAS to be a billionaire by now! Just because they don’t line him up alongside Diddy and Jay don’t mean anything! He’s not a hip hop artist! Jimmy’s plate will always be bigger than Dre’s..

      • HATER PROOF

        hes not!, his “beats” plate was not either…Bloomberg.com
        billionaires index…tells it all, you can read it for your self

      • RapItUp

        Fair enough.. He’s currently clocking in at $970M. I gotta say, I’m really surprised Mr. Interscope doesn’t have a billie by now. All he has to do is fart in the right direction now and he’ll break into that bracket. Maybe Dre hasn’t been signing ridiculous deals after all

      • HATER PROOF

        yeah i was think the same thing…

      • Brooklyn Stoop

        hell yeah he did. from my understanding jimmy talked dre into this deal. dre wanted to make alcoholic drinks and jimmy was like nah lets do head phones

  • John Q. Public

    “I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by.”

    …how romantic lol

    • Don Blanco

      Lol

  • jacksjus

    Dre and Iovine actually coengineered the development of Beats. They weren’t just celebrity tag alongs. Not sure what Ye is talking about.

    As far as Instagram is concerned the creator got paid billions for his idea. Now what in the hell could Kanye do to make it better? Wasn’t he just complaining about not being able to get into fashion?

    • Ipullcards

      First of all an engineer from frisco had the idea brought it too jimmy and jimmy brought it to dre In which dre turned it down. ALL FACTS! Dre told jimmy he wanted to do liqour and jimmy said hell no you’re doing headphones 100% facts! Dre never thunk to do this jimmy either he just had enough for sight to steal it!

      • jacksjus

        What does any of that have to do with Dre and Iovine both being involved in the further development of the headphones?
        They were more than just celebrity figures was my point. Both of them are pretty established sound/mix engineers to begin with. So they were certainly instrumental in the further development of the headphones. #FACT

      • Ipullcards

        Because you’re over zealous ass is talking like their visionaries? They stole it! Has everything to do with what u didn’t say! It counters your d1ck riding. Like they’re some type of marketing geniuses or that ahead of the business curve! Please! Congrats to them but u don’t know wtf ur talking about. It’s easy to further a finished product genius

      • jacksjus

        How did this turn into all of that? Now I’m an over zealous dickrider because your ignorant ass misunderstood me. Smh!

        I never said they invented them. I said they weren’t just marketing figures, but they actually worked on the technical side of things, which you said was easy.

        Fugg U and yo mama!

      • Ipullcards

        They were a finished product! All he did was add bass genius.
        Fux my momma lol Lame Guy

  • Southcidal

    Phuck all that Yeezy niggah, work on them tracks. That Yeezus shiit was delicate. Make your wife stay at home with the kid and keeping her azz out the clubs and tell all of them fashion sissies to bug off because you are in the lab. The music lab, not a tech one. I used to like Kanye West’s music, damn.

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  • Nemesis_Enforcer

    WAIT! So < 2 Instagram likes is a record?

  • bigdoe6

    When is someone going to just knock this dude out. Somebody need to break his jaw again.

  • Johnny Boy

    Kanye stfu!!

  • Fosho3528

    YAAAAAWWWWWNNNN……

  • Maitreya One

    why we always running to fix everybody shit but our own

  • 5% Hov

    This nigga stay throwing shade at JAY….

    Also.

    “going to represent any company but Louis Vuitton, because that’s No. 1. …”

    Nike > Addias. //….. What Now Ye?

  • WeakSauce

    I wish Kanye wasn’t from my City because he has never represented my city like other rappers rep theirs! Except when he reps it on It all goes down smh

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