[VIDEO] Kanye West Previews Album And Yeezy Season 3

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(AllHipHop News) Kanye West just previewed both his new album and clothing line on Jay Z’s TIDAL streaming service. (See archived video below.)

The event offered guests like Jay Z, Lamar Odom, Kim Kardashian and family, Jaden Smith, A$AP Rocky, Ric Flair, and others who watched the Chi-Town rapper preview both ventures. The Kardashians arrived around 4:30 pm, all wearing white fur coats. Kanye West because playing the album, The Life of Pablo, shortly after.

Supermodels included Alex Wek, Veronica Web and Naomi Campbell all modeled the clothing line, along with thousands of others.