IN ANTICIPATION OF THE SEASON’S START, SPRITE DROPS A NEW LEBRON COMMERCIAL
Sprite and legendary artist Futura have partnered this NBA All-Star Weekend to create three uniquely designed basketballs that bring together basketball and street culture through creative self-expression. The basketballs will appear throughout the weekend in New Orleans. http://www.youtube.com/watch?v=kBVeOaQJsSk
Back in early July, LeBron James and Kobe Bryant made a surprise appearance at UNLV where the early winners in the Uncontainable Game program had planned a practice game. James and Bryant used the opportunity to select the captains of their respective teams who will compete Friday of NBA All-Star 2013 in Houston.