Ludacris and Will
Smith will headline a concert for celebrating the launch of MTV Network’s
100th channel, MTV base, the network’s first pan-African music channel.
The open-air concert will take place on April 20, 2005 in Johannesburg,
South Africa, in front of over 10,000 fans.
"Combining the celebration of MTV Networks’ 1st local African
channel with our 100th channel worldwide says everything about the importance
of Africa to our global portfolio," said Judy McGrath, Chairman and CEO,
"And, with Will Smith, Ludacris and such incredible talent
from all across Africa, this event will be the ultimate celebration of Africa’s
rich mix of music and culture which you will see on MTV base all the time."
The network will
air highlights of the show on other MTV channels around the world in May 2005.