Russell Simmons Launches Def on Demand, Issues Statement About The Source

Simmons/Lathan Media

Group has teamed up with Comcast cable to launch Def on Demand (DOD), a On-Demand

channel dedicated to Hip-Hop and Urban music.

DoD which will be the first on demand video devoted to the lifestyle

of the Urban Culture and will be a free service through Comcast’s On Demand

feature.

“The channel will feature lots of stuff that core hip-hop

fans are going to love,” Simmons told AllHipHop.com. “Fans will

also get the underground hip-hop and fun stuff too.”

The new lifestyle channel will feature new and exclusive content

from new videos to exclusive biographies and interviews from artists like 50

Cent, Paul Wall, Nas, Damon Dash and many others.

"With over $1 trillion a year in spending power, hip-hop

consumers, ages 13-34, have become the driving force of a great movement in

popular culture by uniting fans across racial lines,” said Will Griffin

CEO of DoD. “With DoD, we are creating a cutting edge channel that will

fill a huge void and pent-up demand in both the genre of Hip-Hop and Urban music

as a whole."

In addition to music programming, DoD will also feature sports

and celebrity driven documentaries.

Each month DoD will also feature different themes centered around

the culture of Hip-Hop and host will a variety of VJ personalities.

The first month is scheduled to be centered around one of hip-hop’s

most enduring tools- the mixtape.

Founding sponsors include Coca-Cola, General Motors and Reebok.

The company is also backed by Syndicated Communications and Pacesetter Capital

Group, the leading private equity funds in urban media.

DoD is scheduled to launch in Comcast’s On Demand menu November

11th. A listing of markets that the service will debut in is listed below.

In related news, Simmons has responded to recent chatter that

he has plans on purchasing embattled hip-hop magazine The Source.

In a statement

released yesterday, Simmons expressed zero interest in any business affiliation

with the magazine and wished the magazine luck.

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