Troy Carter, Tony Davis and Julius “Jay” Erving have started a new entertainment company, the Coalition, which boasts management clients like Nelly, Eve, Fat Joe, Floetry, Kelis, Lil Wayne, Mario, Jazzy Pha, Tatyana Ali, Famlay, Murphy Lee and the St. Lunatics and others.
The fledging company specializes in talent management, film production, television production and urban lifestyle marketing and already has a number of ventures in production.
Shows includes an untitled Fat Joe pilot with Fox Television and rapper Nelly has a reality show rooted in his many business undertakings. Another reality-based series, “Married to the Game,” records the lives of NBA wives and rapper Eve’s sitcom is presently in production.
In addition to the television ventures, Carter, Davis and Erving’s film sector will go into production with "Getting Unstuck" and "True to The Game" by Terri Woods. “Getting Unstuck,” a Showtime movie, is based on the true story of a woman with HIV who deals with drugs and street life. The film adaptation to "True to The Game," a legendary urban book, is being financed privately.
"We are extremely excited about the opportunities that lie ahead for us as we continue to build our management roster and develop the most contemporary talent and projects in the industry. Our new company will better position us to service our clients more effectively,” Carter, Ervin and Davis said in a statement.
The Coalition expects to have offices in Los Angeles, St. Louis, and Philadelphia.
According to hitsdailydouble.com, all three men are pursuing legal action against former employer The Sanctuary Group for unlawful termination. The same report states Sanctuary dismissed the men as part of a company restructuring.
Jay Erving is the son of the legendary professional basketball player Julius “Dr. Jay” Erving.