Snoop Dogg’s official
Web site, Snoopdogg.com, has initiated a new fan club called 4AllMyDoggs.
The rapper’s home
on the web will offer concert tickets and "Snoop Authentic" memorabilia,
including stage props used during touring.
"All my ‘Doggs’
are looking for a fan club and Web site about me that tells it like it is,"
Snoop Dogg said in a statement. "I want to keep it real for them and make
it like we’re hanging out talking about music, movies, honeys, life, whatever
… no matter whether I’m
touring or not."
Paid Inc., a Worcester,
Massachusetts-based company that specializes in building fan sites for celebrities,
will operate Snoop’s fan club, as well as the ticketing and merchandising arms
of the Internet business.
The company will
also redesign and manage Snoopdogg.com, and add new content that includes on-stage
and behind-the-scenes streaming video, photos and audio clips from his extensive
stash from concerts, television and movies, and personal audio messages from
"We are very
excited to be working with an icon who crosses over from music to sports and
lifestyle markets," said Paid Inc. VP Kristen Kuliga. "We believe
that an important part of building and maintaining fan loyalty is helping celebrities
stay connected with their fans both on and off tour."
Snoop Dogg recently
completed a tour in Japan, Australia, New Zealand, and South Africa, as well
as an infamous trip to Europe that led to the rapper being barred from England
for a brawl in London’s Heathrow airport.