Eminem and Nike Hook Up to Release Limited Edition Air Max Shoes For Charity

Rapper

Eminem has teamed up with Nike to create a limited edition run of the company’s

Air Max series shoe.The

effort will go towards raising money for the lyricist’s Marshall Mathers Foundation

and ninemillion.org.Eminem

will design limited-edition uppers of eight different shoes in the series, from

the Air Max ’87 to Air Max 360. Sixty-four pairs of shoes will be produced before

being numbered and autographed by the rapper and auctioned off over a four-week

period at Nike stores and on eBay, beginning Aug. 31."If

you told me ten years ago that I’d be designing this whole series of Air Max’s,

I never would have believed it," Eminem said. "It’s one of the hottest

lines that Nike ever produced, so I’m honored to make my own contribution. My

only problem was figuring out how to make the shoes different from stuff they’ve

already done: Nike always has the dopest color combos."Led

by the UN Refugee Agency (UNHCR), with founding partners Nike and Microsoft, Ninemillion.org

is a global campaign designed to raise awareness and funds to bring education

and sport programs to the world’s refugee youth.The

Marshall Mathers Foundation is a non-profit corporation set up to provide funds

for organizations working with troubled youth in southeast Michigan."We’re

always looking for new ways to try to raise money and awareness for the foundation,

so when Nike approached us we jumped at the chance," stated Eminem, who was

further drawn into the project after looking at the information on ninemillion.org.

"It made even more sense. Who wouldn’t want to design their own line of Nikes?

And to do it for charity makes it that much better."The

Aug. 31 auction will take place in conjunction with an event at NikeTown London.

One pair of the Max 1 and the Max 90 will be offered at the event and later posted

for auction on eBay. All eBay auctions will be 00:00 hours on the scheduled days

and run for seven days. It concludes at 23:59 hours the following Monday.Proceeds

will be split equally between the foundation and ninemillion.org.The

following is a schedule and listing of items that will be auctioned:Aug.

31 NikeTown

London Air

Max ’87 1 pair

Air Max ’90 1 pairSept.12

eBay

Air

Max ’87 7 pairs

Air Max ’90 7 pairsSept.

16 NikeTown

Berlin

Air

Max 180 1 pair

Air Max ’93 1 pairSept.

19 eBay

Air

Max 180 7 pairs

Air Max ’93 7 pairsSept.

22 Nike

Store, Paris Air

Max ’95 1 pair

Air Max ’97 1 pairSept.

26 eBay

Air Max ’95 7 pairs

Air Max ’97 7 pairsSept.

28 NikeTown

London Air

Max ’03 1 pair

Air Max ’06 1 pairOct.

3 eBay

Air

Max ’03 7 pairs

Air Max ’06 7 pairs

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