MySpace ‘Shoot The Rapper’ Advertisements Seen As Insensitive

In

the wake of the Virginia Tech tragedy, visitors to the popular networking website

MySpace are growing increasingly upset at the placement of offensive ‘Shoot

The Rapper’ advertisements. Tempers

flared when the interactive advertisements were seen increasingly on the MySpace

pages of Virginia Tech victims, as well as hundreds of other MySpace pages. The

advertisement features a rapper who very much resembles rapper 50 Cent and a photographer

whose camera you have to move to "shoot the rapper." If

you succeed, “You will win $5000 or 5 ringtones guaranteed”. Many

people are urging websites like MySpace to become more responsible with their

advertising. "The

time has come for a company with the global reach and influence of Fox Interactive

Media to set some real standards in advertising, and send advertisers with such

a delightful message as ‘Shoot the Rapper’ into the trash heap," Peter Zollman

told Media Post. Zollman

is the principal of consultancy at Classified Intelligence on Poynter.org. "Imagine

the outcry if Fox Television ran a 60-second spot that said, ‘Shoot the American

Idol star — on our Web site — and win $5,000.’ This is no different," Zollman

said.Representatives

from MySpace were quick to explain their side on the situation. "That’s

a random network ad that runs throughout out site, and it’s not connected contextually

because we don’t place banner ads contextually on MySpace,” said Shawn Gold,

a representative from MySpace. “It’s inappropriate if the ads are running

on those profiles, and we can eliminate them from our network if that’s the case."

The

advertisements, which are supposedly from The Advertisers Reward Network, are

dated back to early this year. The

ads have still been spotted on Myspace.com as of today (Apr. 23).

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