Maybe you didn’t hear it; Rich Boy’s offering up more advice than just how to pimp your ride. The Zone 4 Alabama star vented on one of the final moments of his debut album, “Let’s Get This Paper” Overtop careful, choral production from Polow da Don, the 23-year-old justifies his pursuit of wealth by highlighting the social woes he’s facing. With Pastor Ma$e narrating, the song transcends the image Rich Boy portrays with his bubble-gum, infectious-by-design singles. Rich tells AllHipHop.com why Paris Hilton’s arrest, like 911, is a joke. Beyond pointing out what’s wrong with Pop culture, Interscope’s Southern talent reveals his triumph, his lost homies, and the social and religious pitfalls of Mobile, Alabama. Cream rises to the top, take a long listen to what this young man is saying, and what’s holding his message back. AllHipHop.com: Im a Hip-Hop dude. Ill be real with you: Throw Some Ds didnt move me. However, youve got this record Lets Get This Paper thats something else; I love this record Rich Boy: Ima tell you I tried to do my whole album like that, man, but the label is on that bulls**t. I had all real songs, and they were like, We need this club record and s**t. The record company just dont know, and the world dont know. [Throw Some Ds] made me look like a gimmick coming out of the South.AllHipHop.com: Ill play devils advocate though. If not for the Throw Some Ds, would enough people care to ever check for the Lets Get This Paper records?Rich Boy: I think nowadays, with how they messed the game up with so many club songs and rappers searching for so many hits instead of just being creative, I think yeah, I needed Throw Some Ds to plant a seed like that. That was just a seed planted. Fans of Rich Boy know. Is he gonna record more songs like this? Eventually, by the time I get to my third album, the whole album will be like that. Youll just have all real music. People will buy it because theyll grow into what Rich Boys talking about. Eventually, thats the way Im going with my career. Everybody wants to be like Tupac and Biggie, but they dont realize that what made them so big was they just talked about relative stuff. I dont want to be Tupac or Biggie, I just want to be Rich Boy an original person, but I notice what they brought to the table and the game.AllHipHop.com: Is it possible to release a record like this as a single now?Rich Boy: Ima tell you something, man: Im fighting for either Lets Get This Paper or Ghetto Rich with John Legend. They lead to the same area police harassment and problems with Blacks. I know, without a doubt, thats why Im in the rap game. God knows Im not a perfect Christian, but I do have the power and the wisdom to kind of lead somebody. Thats my purpose in life; it aint to get rich or be a big rap star, my purpose in life is to be a leader for the South or whatever region or whoever will accept or listen to my music. Thats how I try to come across in my records. AllHipHop.com: Tell me about this record and your mind-state coming into it Rich Boy: Polow [da Don] came with the beat; I was just rappin over it, trying to give [the label] what they wanted. After a while, I just said, F**k it, Im just gonna talk about my life and what my people are going through and stuff. My little brother brought it to my attention. He said, Man, you just gotta talk about your real life on this one. I was like, Man, youre right! I need real records on my album. Ive been trying to get them so long, cause I recorded so many, but then they didnt feel em, so it was disappointing.AllHipHop.com: What was it about that day? Was it a bad day?Rich Boy: I was in the studio in Atlanta. I was just sitting on the couch when it came into my head that my homie Pooh Bear aint here to see my success; it was kinda like I was talking to him when I first started the song off, cause I felt that way. Im just mad. I was mad! Why arent people talking about s**t like this? Its f**ked up! I was just mad for no reason. I didnt write what the label liked; I wrote what I felt.AllHipHop.com: When did Pooh-Bear pass?Rich Boy: He passed two Novembers ago. It was like right before I blew up.AllHipHop.com: In the record you say, People underestimate me cause Im coming from Alabama. Whos underestimating you and why?Rich Boy: I felt like from the beginning of the whole situation, me coming from Alabama I was gonna have to overcome; thats why Alabama never blew up to begin with, cause people just thought, So and so rapper is from Alabama. Thats Bama, thats bulls**t! I felt underestimated from the day I got signed. It was always on my chest, I just needed to express it. Even with that song, I feel like people underestimate me, like somebody else wrote it for me or something. I just felt angry, and I was just expressing myself. I was saying it for my whole state, cause my whole state is underestimated.AllHipHop.com: The narration on the record is so interesting. Its similar to what Jay-Z had on P.S.A. Was that added later? Rich Boy: After I did the verses, Ma$e [the narrator] heard it, and he was like, The song just makes me want to say something on it. Everybody just went in and expressed how they felt at the time of the song. It was not written down, it was not rehearsed, it was one take.AllHipHop.com: You say preachers in the pulpit talking all that bulls**t, are you referring to ethics in the church, or the criticism against rap?
Rich Boy: I feel like the church isnt what it should be anymore; its
more about money. Theres so many preachers who just preach about the
offering throughout the whole service, giving money. Every 15 minutes,
theyre gonna emphasize giving money. I feel like they just lost focus.
AllHipHop.com: Was there any backlash from the family when you said that?
Rich Boy: No, my mama feels the same way. AllHipHop.com: Did they tear down the projects in your town?Rich Boy: Yeah, they tore down the projects. They still tearin em down; they just got one or two more to go. Its just a matter of time till people have to get a new place to move to. The ones thats already lost their homes, theyre staying with relatives and a whole bunch o crazy s**t. They cuttin all the government health; that s**ts real.AllHipHop.com: Is this a record for Black people, for poor people? Who is the record speaking for?
Rich Boy: I feel that its for people going through a struggle on an
everyday basis people who tryin to get over the hump. Realize, theres
real situations in this world besides Paris Hilton going to jail, you
know what Im saying? I dont even pay attention. Thats so foolish to
me. I get mad. I got homeboys down in the hood that go through that
s**t, but its less foolish. Little White girls getting locked up over