Vinnie Brown of Hip-Hop group Naughty by Nature and Shakim Compere of Flavor Unit Entertainment are launching Ladies First, a new clothing line of junior plus sportswear.
The pair are partners in J&V Brand Management, along with Johnny Sajnani, who is president of Johnny Signature Inc.
Signature Inc. manufactured and distributed Naughty by Natures Naughty Gear clothing line, one of the first Hip-Hop clothing lines.
Compere, who manages actress/rapper Queen Latifah, also managed Brown when he was a member of Naughty by Nature.
Ladies First, which is named after Queen Latifahs 1989 hit single of the same name, will be distributed by Next Inc., an emerging leader and distributor of sportswear products.
“We are glad to have now finalized this all important agreement with Ladies First, said Robert Budd, Next Inc.s CEO. We believe this relationship will prove important to us for a multitude of reasons. Primarily, it is well known that our business has traditionally been very seasonal due to our reliance on our collegiate branded apparel offerings.
Ladies First, which will endorsed by a number of celebrity singers and rappers, is due in stores in late March.