(AllHipHop News) Kanye West stopped by the Brose Arena Bamberg in Germany for the Adidas Global Brand Conference. Ye was there to discuss his upcoming Yeezys sneaker line.
The rapper/producer/designer made it a point to express that his desire to create is not just about picking up an endorsement check.
“When I create and when we create, it’s not based off of the word you hear all the time – ‘celebrity advertising,'” Ye tells the audience. “It’s nothing I love more than to sit there and put the fabrics together, and think about the way people react to the creations in real life.”
Kanye goes on to talk about his partnership with Adidas, and his drive to constantly make new products despite what critics think about him.
“This is the company that was experienced and brave enough to give me the opportunity to create. So all the so-called ranting that you ever heard was ‘if you are creative, that means you’re oxygen,'” added Kanye. “Creativity is my oxygen. I have to create, and I don’t care how crazy I look to anyone as long as I can make the best product for all of you.”
Watch Kanye’s speech below.