(AllHipHop News) The line between mixtapes and albums have blurred to the point were in many cases it is impossible to differentiate between the two. Rappers release albums for free and put mixtapes on sale. But what are the advantages for artists to give their fans music without having to pay for it?
Killer Mike spoke with VladTV about that subject. As one half of Run The Jewels with El-P, Mike dropped two free official projects over the last three years.
“Why pretend like this is the f-cking Puffy era and you’re gonna sell a million and shine on n-ggas? Get the f-ck out of here,” said Mike. “The truth of it all is if kids really love your stuff, they’re going to find a way to support it.”
The Atlanta rhymer continued, “So why try to trick them into first week sales and sh-t? When we can say, ‘Hear take the album. If you like it, dope. If you like it enough, buy it. If you don’t want to buy an album, buy a t-shirt. If you buy an album and a t-shirt and want to see this crazy sh-t live, come out to a show.’ So the trade-off works for us.”
Killer Mike and El-P’s Run The Jewels 3 is expected to arrive later this year. The duo released the remix album Meow The Jewels in 2015. The proceeds for the project’s sales go to help protesters’ legal fees.
Watch Killer Mike’s interview below.