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Blac Label Premium: Big Guys Can Cet Fly Too

Maybe you haven’t seen it

coming. Maybe it snuck up on you. But out of nowhere, the run-of-the-mill

“Big and Tall” community let go of their bland prehistoric colors

schemes, oversized t-shirts and sweat suits, and emerged as fashion

trendsetters. You could turn to any sports channel and watch as stars

like Lebron James, enter the arena at 6’ 7”, 275 plus pounds, dipped

in the freshest of fabrics, and clearly proud of his fashion sense.

Little over five years ago, NBA players would walk into the arena looking

like they just stepped out of a fried chicken establishment headed to

a rap video shoot. 

A huge part of this change

was built on destined circumstances. Mike “Black” Yussuff, born in

London, raised in the Bronx, is the conceptual mind behind establishing

Blac Label Premium. Out of college, Mike worked as a Financial Reporting

Analyst at Saks Fifth Avenue and then Liz Clairborne before circumstances

led him to take a severance package. In 2002, he became General Manager

at Total Sports, Inc. a retail chain based in Philadelphia, owned by

his close friend and colleague, Mike Harris. Today, the Blac Label Premium

brand has transformed from making 6 million annually to 50 million in

just menswear.  

Mike “Black” Yussuff sat

down with www.AllHipHop.com to tell a story of perseverance, self

belief and being mindful of every moment. 

AllHipHop.com: Nowadays,

becoming an entrepreneur is the popular move compared to the best move

for a persons’ skill set. What do you feel is the one quality the

separates the contenders from the pretenders? 

Mike “Black” Yussuff: I

feel that an important quality to have as an entrepreneur is being able

to remove yourself from the situation, to look at that particular situation

from a different angle. For example, people that have a favorite recording

artist. And that artist most likely has something going on in their

life. Because you love that artist, you overlook the facts of what’s

going on in their life. For me, I’ll step out of that love and say,

“wait, maybe I’m being biased because I love this artist, I need

to remove myself from that love and see what’s in front of me.”

With clothing, I particularly like holes in my jeans. But when I look

around the room, I see three people with holes in their jeans. So maybe

I shouldn’t make jeans with holes in it, even though that’s what

I love. 

AllHipHop.com: I prefer

to wear my jeans out (wear and tear creates natural holes) on my own. 

Mike “Black” Yussuff: Right,

maybe you want to wear your jeans out naturally. So that’s where other

designers often get caught up in what’s particular to them and their

style. That doesn’t always translate into the market.  

AllHipHop.com: Blac Label

Premium opened up and expanded a market that once steered clear of the

“Big and Tall” being fashionably current. So how did it all come

about? 

Mike “Black” Yussuff: When

I saw the decline in the licensed good market, I wanted something that

fit more like my personal style at the time. I’m 6’ 4”, 225 pounds

and all our friends were the same size or bigger than Mike Harris and

me. So if we couldn’t find clothes, our friends definitely couldn’t

find clothes. 

Everything happens for a reason.

I had a surgery for a medical issue. I lost weight due to that. So I

started wearing all the premium brands that I couldn’t fit before.

This one particular time, we were at the All-Star Game in Houston, going

from one venue to another. We piled into a limo and met this Italian

guy from NYC who was sitting there with his fiancée. His fiancée looked

at me and said, “I really like how you dress, I like your style.”

After she said that, my crew turned their attention to my style that

night and each took turns on what they did and didn’t like about what

I was wearing. That information gave me an epiphany. And that epiphany

led to the creation of Blac Label Premium. 

I’m not an artist, so I don’t

draw. So I put together a Power Point presentation, brought it to HeadGear

Inc. which was dealing on Negro League Baseball and Black College at

the time. They were looking for something new to work on. So we linked

up and from there I gave out clothing to my friends that either played

Basketball or Football. I gave clothing to Al Harrington and Vernon

Davis. I also gave clothing to the promoters that I knew in Washington

DC and Philly, like Mike Walkin and Taz in DC, Smooth Troy in Philly.

Then I just worked the street angle since we didn’t have any marketing

dollars. It took time but it caught on. We were that transition brand

because slimming down wasn’t the look at the time. Our sizes went

up to 6X. For example, let’s say that a guy my size walks into the

store looking for a 4X. The 4X wasn’t available but he really loved

the shirt so he buys a 3X. He takes it home, puts it on and his girlfriend

asks him what size the shirt is because she likes how it fits him. Now,

he’s a 3X. He comes back to the store as a 3X, but loves a shirt that

is 2X. Once again his girl likes the way it fits him. Now, he’s a

2X. We were a brand that bridged the gap. If you wanted to slim down,

we had it for you; if you wanted to dress oversized, we had it for you.

It is a logistical nightmare keeping that type of inventory and that

type of size scale. But no one else was doing it or not doing it as

well. Usually when brands go above a 3X, they change the offering, style

and color-wise, as if big guys don’t want to be fresh.  

AllHipHop.com: We’re in

a trending society. One person hits off, everybody wants a piece of

it. Let’s talk about the word “Premium”. It adds a flare to your

brand name; a flare that others may try to lift for their brand. What

does the word “Premium” means to your brand? 

Mike “Black” Yussuff: Mike

Harris and I, when we were working with Mitchell and Ness, we had access

to their manufacturers. What was a good part about working with Mitchell

and Ness was that they liked to make clothes exactly how they were made

originally. So if they were going to make a Philadelphia Eagles 1975

Wool Jacket, they wanted to use the same wool from that time. The clothing

was dope, but we had to charge $500 for the jackets because the NFL

had to get their money. So Mike and I thought, if we could take these

dope material jackets, hoodies, and make them plain, we could offer

it for half the price and sell just as many. So that’s where the Blac

Label Premium title came about. We sell premium product. We felt like

our brand name didn’t rub people one way or the other. Blac Label

Premium is versatile, easily expandable.  

AllHipHop.com: Being a designer,

seeing the future is very important. Take us a few quarters from now

and let us know what you feel is next for 2010. 

Mike “Black” Yussuff: 2010

will be a time where people will clean their fashion palate. Right now,

there is shift where people aren’t looking at one particular style.

I was just talking about this… this is the first time in my life when

fashion is without a must-have item. Every generation had their must-have

item, mine had the Starter jackets. Tonight, we have 300 people at this

event, and everybody has their own look. I’ve been looking around

and couldn’t find two people with the same look. People want something

to set them apart. So what we are looking at are different treatments

we could do with basic items. T-Shirts have been a major part of our

business. Right now, people are pretty much doing a plain “T’ with

something over it. This year it was cardigans. Next year, I believe

it will be dope lightweight jackets. People will wear lightweight jackets

almost like shirts. Instead of spending $100 on a shirt, they’ll spend

it on a jacket and wear it with a white “T” under it or a black

V-neck up under it. People will change from jacket to jacket on a daily

basis. 

AllHipHop.com: You came

into your business in an unorthodox way, compared to those that dreamt

every night about having a successful company in fashion. What type

of advice would you give to those that would like to be in your position? 

Mike “Black” Yussuff predicts fashion trends for 2010

video platformvideo managementvideo solutionsfree video player

Mike “Black” Yussuff: This

is a balancing game. You can’t lean too far one way or the other.

You just have to be sure. When you know that something will work, you

must be sure of it. When you receive criticisms, you must investigate

the criticisms. There’s a disconnect in fashion between designers,

retailers and customers. So even though I may think that a customer

wants something, I have to get the store to buy it, to get the product

to the customer. Think of ways to get your point across. 

T.I. Released From Prison, Heading To Halfway House

Atlanta rapper T.I. was officially been released from a low-security federal prison in Forrest City, Arkansas today (December 22).

 

The rapper, born Clifford Harris Jr., is expected to report to Dismas Charities Atlanta West correctional center tonight, where he will spend three months.

 

T.I. was sentenced to 366 days in prison after an October 2007 incident, in which federal agents caught him attempting to purchase three machine guns and two silencers.

 

The rapper, who faced up to 10 years, had given almost $21,000 in cash to a bodyguard who had illegally purchased as many as 25 guns on behalf of the Atlanta rapper just before the BET Awards.

 

As a convicted felon, T.I. is prohibited from purchasing or carrying a firearm.

 

In March of 2009, he pleaded guilty to several federal weapons violations and was sentenced to serve a year in prison, as part of a plea deal reached with prosecutors.

 

He was fined $100,000 and ordered to completed 1,000 hours of community service prior to his jail time, which was documented on the MTV reality show, T.I.: The Road to Redemption.

 

After he has finished his stay at Dismas Charities Atlanta West, the rapper must complete 500 hours of community service, in addition to another 23 days of house arrest.

 

T.I. is expected to work during the three months he is confined to the halfway house, according to reports.

Bone Thug’s Give Fans Free Music For Christmas; Talk New Album

Cleveland rap group Bone Thugs-n-Harmony will give their fans a Christmas this year with the release of the FixTape Vol 3: Special Delivery.

 

The mixtape was slated to be released today (December 22), but the group delayed the album to ensure fans received the highest quality of material from the group.

 

The FixTape Vol 3: Special Delivery will now be released on December 25th as a present to the group’s longtime fan base.

 

“We decided to release this project on the day that our fan family are celebrating a day of giving special deliveries to their loved ones, Dec 25,2009,” Layzie Bone told AllHipHop.com. “Initially we planned to release it on Dec 22,2009 (and we still are going to give them one song) but we want to give them our total gift on a much more meaningful day to them.”

 

Various members of the group will reveal more details about the mixtape on their website BTNHBoard.com and during a live Ustream event later today.

 

Group member Flesh-n-Bone expressed enthusiasm about the direction of Bone’s mixtape and album, Uni5: The World’s Enemy.

 

Last week, the group released snippets of the album, which has a planned release date in March.

 

“It feels good to be back as a full family and team with my brothers after all the years apart from one another,” Flesh-n-Bone told AllHipHop.com. “We have been working at a steady and focused pace. One day at a time, one fan at a time we are working hard to truly give the world a special delivery on March 2, 2010. Stay ready so you won’t have to get ready.”

 

To view Bone Thugs-n-Harmony live conference later today, click here.

Beyonce, Maxwell, BEP to Perform at 2010 Grammys

Nominees Beyonce, Maxwell, and the Black Eyed Peas are among the first performers that have been announced for the 52nd Grammy Awards.

 

Beyonce, who already has 10 Grammy wins on her ledger, leads the trio with 10 nominations this year, including Record of the Year, Best Female Pop Vocal Performance (“Halo”), Album of Year (I Am…Sasha Fierce), Best Traditional R&B Vocal Performance (“At Last”), and Best R&B Song (“Single Ladies”).

 

Maxwell has secured 6 nominations. Powered by his successful LP Blacksummers’ Night, Maxwell’s list features distinctions for Song of the Year, Best Male R&B Vocal Performance, and Best R&B Song for “Pretty Wings,” Best Pop Instrumental Performance (“Phoenix Rise”), and Best R&B Album.

 

Three-time Grammy winners The Black Eyed Peas have also secured 6 nominations, including Record of the Year (“I Gotta Feeling”), Best Pop Vocal Album, and Album of the Year for The E.N.D.

 

Through January 15, fans can upload a 20-second video of renditions of BEP’s “I Gotta Feeling” for the opportunity to have their covers appears live during the Grammy telecast.

 

The videos can be uploaded at http://www.cbs.com/specials/grammys/upload/ The 2010 Grammy Awards will air live from LA’s Staples Center on Sunday, January 31 at 8PM.

 

Online coverage will be available through www.grammy.com, Youtube (www.youtube.com/thegrammys), Twitter (www.twitter.com/thegrammys), and Facebook (www.facebook.com/thegrammys).

For 2010: The Death Of The Mom and Pop Record Store

For years – about 7 to be exact – I have entertained the argument that Hip-Hop sales have declined primarily because of the Internet. While that is true today, I have maintained that the blame for the cause of the sales drought belongs somewhere other than file sharing, mp3s and ipods. As the Fourth-Quarter of 2009 ends and with it the Christmas sales that became the life blood of the industry, I thought it would be good to devote this week’s AllHipHop.com Hip-Hoppreneur ™ commentary – the last of 2009 – to the full story of what really happened – beginning in 2002.

I think getting to the bottom of exactly why first-week sales have fallen off of a cliff and why they will not return, is a case study and business lesson for all entrepreneurs, artists, managers, and professionals who are trying to find a way to navigate the changing music industry landscape of the next decade.

The reason why I think my perspective is unique is because I am one of a small group of individuals who have seen the business from virtually every angle – concert promotion, radio, artist management, journalism, and perhaps most importantly – retail. Those perspectives are enhanced by my worldview as an economist and political strategist.

From 2003 to 2006 I managed or consulted with record stores in the Northeast region who operated at the height and heart of the mixtape phenomenon. In that capacity I rang the cash register, heard what the consumer liked and didn’t like, advised record labels on what artists were selling (or weren’t) and was a first-hand eye witness to the tactics of the Recording Industry Association of America (RIAA) and the war that they and the major retail chains waged on the independent record stores (who represented approximately 30 to 40% of all sales in rap music). I even brokered a meeting between Members of Congress and these independents in an order to save them (or help them save themselves). I dealt with the business of selling music at an industry and street level.

To me it is the most important, yet untold story of the last decade (watch how many top 10 lists leave it off) but filled with lessons that must be mastered if the culture and industry are to undergo a resurrection this coming decade.

I’ll tell the story from two reference points. The first is an excerpt of a January 2003 interview I conducted with Russell Simmons, Co-Founder of Def Jam Records and Chairman of the Hip-Hop Summit Action Network, published at BlackElectorate.com (http://blackelectorate.com/). The second is an excerpt from Volume II of my new book series, The Entrepreneurial Secret To Starting A Business Without A Bank Loan, Revenue, and Collateral (http://theEsecret.com/)

From my 2003 BlackElectorate.com interview (http://www.blackelectorate.com/articles.asp?ID=791) we read:

Cedric Muhammad: Let’s close out with a last couple of questions. Ok, Russell, we do a lot of work with record stores. I don’t buy this argument that file-sharing, CD-burning, and MP3-ing is what hurt us last year…

Russell Simmons: No?!

Cedric Muhammad: This is what I think. Nothing came out until May with Cam’ron and Eminem right after. It was like nobody put out anything in last year. I addressed this with the LA Times (http://www.blackelectorate.com/articles.asp?ID=641)…

Russell Simmons: In Hip-Hop. Yeah right! It wasn’t that many good records…

Cedric Muhammad: Naw, it was like nothing came out. It was Styles P. in July, Cam’ron in May and then you had to wait for LL, Jay-Z, and then Ja Rule and Nas…

Russell Simmons: That is very, very important point, what you are saying. But I can tell you that it really is affecting us in a dramatic way. There is so much file-sharing. And I just bought a piece of a company, Brilliant Digital, and they have something called Altnet that identifies what’s clean and what can be traded and you pay 50 cents for the service. If you got 2 million Nat King Cole Records going over the counter in one year and you would have had 200 thousand and if 50% of those people pay you some money per file, or everytime they shared a file, on millions of records that would have never have been sold or traded under any circumstances in stores; and now it is being traded; and we could actually make the majority of them pay some fee for this; I think that we should pursue a real dialogue with these online companies and big file-sharers like Napster or now, Morpheus -the big file sharer, on how this can be done profitably.

Cedric Muhammad: But I have a problem when the RIAA (Recording Industry Association of America) comes in. You know how people are making money in their stores in this drought Russell? They are selling 10 different ‘Best of 50Cent’ mixtapes…

Russell Simmons: Right.

Cedric Muhammad: The mixtapes are keeping the Mom and Pop record stores going. And you have Hillary Rosen (who just resigned last Thursday as head of the RIAA), who I know you are friends with and the RIAA shutting stores down and it is the labels who are facilitating the release of the music to mixtape DJs…

Russell Simmons: They aren’t making enough money on records that cost a fortune (to consumers) that cost nothing to make – they pay a lot in the actual recording but the manufacturing of these records costs nothing. They charge a lot of money for a huge overhead and the artists aren’t making any money either. No one is making money. They have to figure out how to go with the culture. The culture is going with the file-sharing and trading so they have to figure out how to monetize the new industry. They cannot keep fighting it. No legal issue can help. The legal approach can slow down the momentum of the cultural process but it cannot save the industry. You can threaten and you can arrest some kid and you can threaten everybody all you want but the business has to change, to go with it. Fighting the world is not going to be the industry’s solution. So they have to make some decisions now. There will be a dramatic drop-off this year and next year in sales. And I never agreed with their approach. I always thought that the exposure was the best thing for the record in the first place. MTV was supposed to kill the industry – it tripled it. Radio was supposed to destroy the industry at one point. It helped it. But this is really a more serious problem than any of that because the culture is going away from buying. When the culture goes that way they have to figure out a way to monetize it. And I was actually on a panel at Harvard about this on Saturday. They were talking about a lot of legal remedies they have. And I know a lot about the legal remedies. I think that is OK to slow it down while you make a decision but the industry has to make some serious decisions now.

Cedric Muhammad: But I think the legal remedies are disproportionately affecting us man, because we are the ones that made 50Cent on the street. And He worked with the street. Eminem signs him and Shady/Aftermath/Universal provides Eminem to mixtape DJs like Kay-Slay and then, stores are getting shut down by the RIAA for selling the stuff…

Russell Simmons: Right, right…

Cedric Muhammad: It is like the crack cocaine vs. powder cocaine sentencing discrepancy where the low-level guy gets killed for something that the big dealers and money-laundering banks go free on. I hope that you will fight for us at the bottom of the process…

Russell Simmons: You are right. At the bottom they are deserted. I mean the record and exposure is still the best promotion for the record and we still deal with the mixtapes. And we know that the culture is something that we have to move with. You can’t fight the culture. You cannot. If music becomes more popular because people have more access to more music, then we should figure out a way to make money off of that and not overcharge. Because that is what they do – they overcharge for the albums too. And then they don’t pay the artists because the artists’ spend the money…it is just a big wasteful system. They have to learn to manage the business of music and they are not doing a good enough job of it. They are not changing quick enough.

Now, for more context and the responsibility that the stores themselves had in their own demise, we read the following from The Entrepreneurial Secret.

By the early 2000s with record sales declining, it was not uncommon to find independent record stores making more money on mixtape sales of rap music alone, than all of their other album sales combined.

The mixtape, which the major national retail stores did not sell, (eventually though, even they got in on the act) gave the smaller community based stores a lifeline and even a comparative advantage over their larger competitors.

Eventually, the major retail stores pushed back, and through effective business and political lobbying, the Recording Industry Association of America (RIAA) began to issue ‘cease and desist’ orders to record stores that were selling mixtapes, even though record labels (who were also members of the RIAA) were endorsing, and assisting with the creation and promotion of mixtapes, and had direct relationships with these same record stores (by some measures these independent record stores were responsible for at least 30% of all sales in Hip-Hop in the late 1990s and early 2000s and the industry was dependent upon them to push certain records).

When the ‘cease and desist’ orders failed to stop the mixtape phenomenon, the RIAA, and its lawyers, influenced local police departments and the FBI to conduct raids on these record stores. They even began to work with state legislatures to pass stiffer laws aimed at shutting the mixtape down.

Virtually all of the street DJs, artists, and independent or smaller record labels (out of fear of losing access and business relationships with the major labels) who all benefited from the sale of mixtapes, remained silent, allowing these stores to go out of business.

The Mom and Pop record stores were unable or unwilling to organize themselves into an effective political lobby to counter what the RIAA was doing.

As a result, hundreds of stores went out of business in the 2003-2006 period due to these raids. And there was one more important and related factor at work: another local institution was under attack – the independent community based bookstore.

At around the same time major retailers like Wal-Mart, Best Buys, and Target were working together with the RIAA to shut down the mixtape market, these outlets and the major book chains like Barnes and Nobles and Border’s, began selling books that one usually could only find at Black-owned book stores or independents that specialized in small but profitable niche categories like urban fiction.

But these stores were not just selling books and music to make money on them, they were using books and music to attract new customers into their locations in order to sell them more expensive items like televisions, computers, entertainment systems, and household appliances. In fact, these stores were able to get the music industry to approve suggested retail prices for new music at cost or even a slight loss, in order to increase the volume of new album sales and traffic in their stores. In some cases, the major record labels were providing CDs to these stores in large amounts for free (the motivation for this was to cause a boost in first week sales – if an album sold enough records in its first week out, it usually earned extensive media coverage, which further promoted album sales at a normal or higher price, in the following weeks).

In the case of the major book stores, the larger retailers were not just selling books, they now offered food, coffee, wireless internet, and convenient reading areas, allowing their customers to read books (even spilling beverages on them!) without purchasing them and get the benefits of a library experience and atmosphere.

The final nail in the coffin of the small independent community-based music store arrived with the emergence of the Internet, file compression software, and file-sharing websites allowed people to download music, or convert it from CD format into mp3, and share it without cost.

Why weren’t the small book stores and music stores able to adapt?

In short, in addition to their inability to identify their self-enlightened interest and organize themselves politically to pursue it, they did not know what business they were in.

They thought they were in the ‘book’ and ‘music recording’ business when in reality they were in more than just that. Their customers patronized them for reasons they did not pay attention to, and were leaving them for real reasons they did not understand.

In the case of the book stores – the major retailers competed with the smaller stores not just on the basis of the price of a book, but also on the basis of convenience (students and professionals can have a meeting for free at a table) and atmosphere (finger food, coffee and tea in a quiet setting).

In the case of music stores – the major retailers sold more than just music – they offered efficiency as one did not have to travel to several stores to get music, electronic devices, clothes, and household items.

Many of these major retail stores sold a wide variety of products making a day of shopping more convenient, and they were often located in or near large shopping malls that these customers planned to visit anyway.

The smaller book and music stores that survived longer than the rest (or still exist today), were the ones who were able to compete in areas that the majors couldn’t, like inventory (many smaller stores had more titles in specific music categories), expertise in specialties (many smaller stores offered music genres like Gospel that majors couldn’t and book titles in subject matter that the majors knew little about, like Afro-centric history.)

And in a strange way, while the RIAA’s aggressive reaction to the mixtape ended up bringing about the demise of many of the Mom & Pop record stores, it also showed these same stores what business they really were in and where they had a comparative advantage over the major stores.

The mixtape phenomenon exposed that many music consumers were not satisfied with the album format – where a customer has to wait long periods of time to purchase 10 to15 songs from a single artist, with a good chance that they may not like more than three of these songs.

The mixtape allowed a consumer to get quality and variety all in one, and the best new music first. This is also a major factor in what made downloading music from the Internet attractive. The consumer could become the producer – selecting the song titles they wanted, compiling them on one ‘album,’ if they liked; when they liked; and as soon as the music was released, anywhere in the world.

If the small music stores had been able to organize themselves, leveraging their buying power and scale to cut a deal directly with a company that made money and sold music in downloadable format – like say Apple Computers – they might have survived. They could have worked out an arrangement with Apple – to have its computers placed in the store where people could make their own ‘albums,’ and then possibly buy an ipod or Apple device on which to play it (which is where Apple has a higher profit margin).

With this point of sale and technology leading to huge sales that could be quantified, a group of smaller retailers could have pressured the music industry to give them favorable terms on new music and perhaps, even backed the RIAA up a bit.

And while their lack of location space may have been an issue, if the smaller bookstores had placed greater emphasis on atmosphere and maybe became licensed to sell food, their business model would have been closer in line with what business they really were in.

A final option would have been for these music and bookstores to merge (many of these smaller music stores did finally begin to sell books, but for most, the transition was too late).

****

In conclusion, I can’t state enough how important it is for consumers, fans, artists, entrepreneurs and industry professionals to understand why sales in Hip-Hop have declined so dramatically. Blaming technology is too easy, and inaccurate. There were cultural, political, and business tactics that just can’t be ignored. While there is more to the story (like how hyped, bloated and artificially high sales were due to fraudulent Sound Scan transactions and record label promotional ‘arrangements’) the center piece of understanding where the business has gone, to where it is headed must include the rise and fall of the Mom and Pop record store and why it happened so quickly.

If we don’t heed the lessons of history we are doomed to repeat them.

Cedric Muhammad is a business consultant, political strategist, and monetary economist. He is author of the book, The Entrepreneurial Secret: To Starting a Business Without A Bank Loan, Collateral Or Revenue (http://theEsecret.com/). He is a former GM of Wu-Tang Management and currently a Member of the African Union’s First Congress of African Economists. He can be contacted via e-mail at: cedric(at)cmcap.com

Hip-Hop Rumors: Rick Ross’ Legendary Collabo! More T.I. & Beanie! Tiger’s Black Girl?

DISCLAIMER:

All

content within this section is pure rumor and generally have no factual

info outside of what the streets have whispered in our ear. Read on.

T.I. STATUS: WILL BE HOME SOON

 

You know, I grow weary of this rumor, but that’s all I can get out of people. I suspect I am dead on, but I can’t say. I sure hope I am not making it hard for the Tip Family. I haven’t gotten any hate mail or any cease orders from my bosses so I figure I am good. From what I understand Lil Duval is also saying that T.I. is going to be home sooner than we think. We’ll I say unless sooner means last week, we think he’s out now! LOL! Anyway, one of my readers, Alicia, seems to think that T.I. will be out in time for some Jingle Jam down in the A, but I don’t know.

 

BEANIE IS FINE! PAUSITO!

 

But, if you were worried about Beanie, he is OK. Somebody sent me some pics of him in VA at that show I mentioned and he looked perfectly OK. Now, the car that was run off the road is another story, but Beans didn’t look like he had a scratch on him. GOOD. Now, I hear Beanie is moving on to phase 2 of his world domination strategy: a new album. Where is 50 Cent in all of this? I hope he can pull some corporate strings and help.

RICK ROSS IS WORKING WITH…LIONEL RITCHIE?

 

When the staff told me this one, I almost fell out of my seat. But YES, according to reliable sources, RICK ROSS and the LEGENDARY LIONEL RITCHIE are doing a song together for Lionel’s upcoming album! How weird is that, but the thing is I am hearing the music is hot! The song is reportedly produced by The Inkredibles, a production team that has worked with Mary J. Blige, Nas, Jay-Z, DJ Khaled, Young Jeezy, The Game, Rick Ross, Akon, Lloyd, Trey Songz, Jadakiss, Fat Joe and more. They did their first song for Ace Hood. Anyway…you heard it here first.

Now, for some Lionel!

 

ILLSEED’S QUICKIES

One of the most outrageous things I have ever heard is that Jay-Z may change his name to Shawn Knowles-Carter! Ludicrous!

A half Black/ Half Puerto Rican chick says she had sex with Tiger. We don’t believe you, you need more people!

Looks like prescription drugs killed Brittany Murphy. A lot of people hated her spouse too. Hmmmmmm….

Apparently, Diddy doesn’t have a release date for Dirty Money.

On the lady that Twittered as he son was dying…somebody said he twittered while he was in the hospital, not in the pool. My initial reports say it was as he was in the pool.

K. Fed did what MY RUMORS SAID…he got all FAT just so he could parlay that into something and now he’s set for Celebrity Fit Club. He’ll be on there with Bobby Brown.

 

EPIC FAIL OF THE DAY!

Ew! Never snitch on your brother when you are a s### with elephant skeletons in your closet. This dude is Asian and he was hiding a 12-pack of beer in his room. Well, his sis ratted him out. So, he posted in FB all of the dudes she was screwing and doing. AW MAN…this is an implosion! If he was on punishment for the beer, he’s about to be grounded for his teen life.

Shout out to the homey, Santo Valentino!

SIGNS THE WORLD IS COMING TO AN END!

 

I know this dude is a devout Christian, but this is crazy!

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SHE’S BACK AT ITAmy Winehouse seemed like she was getting her act together, cleaning up and getting some physical enhancements, but it looks like the old Amy is back.  Apparently she attacked a staffer at a theater in the UK after they asked her to stop yelling obscenities at the cast, like calling the sisters “b***hes” and telling the leading man to dump his lady and leave with her.  She was escorted out of the theater and although no arrests were made police say they are looking into the incident.

THEY JUST MIGHT MAKE ITSo there has been rumors that a rift is growing between The Carters over when Bey will produce an heir.  They were both at the Robin Thicke album release party but there were no pictures of them together.  Well no need to worry, someone inside the club says they were inseparable.  According to the source:”The duo shared a table with hotelier Andre Balazs and his blond

friend, and they stayed glued together all night. Beyoncé sipped Svedka

martinis…while Jay-Z

stuck to champagne…then the couple moved the party downstairs, where they held court in a banquette together.”Good for them…guess their habit of keeping things quite is starting to backfire in the rumor mill.

SNEAK PREVIEWWhile that relationship is looking good … this one not so much.  Check out this clip where Beanie Sigel gives Jadakiss a sample of his “What We Talkin About” verse.  They are backstage at Powerhouse where Beans claims Jay-Z sicked security on him:

SHE WORKS HARD FOR THE MONEYAmber Rose has definitely kicked her hustle into overdrive.  Every other day she’s hosting a party in a different city and rumored to be pulling down $10,000 a pop.  This time she took it down bottom, where the girls are thicker than a Snickers, to host a party with some skrippers.  Of course it wasn’t her first time in a strip club … she’s legendary round these parts.

HAPPY FAMILYIt looks like Swizz Beatz and Mashonda were able to stop their Twitter beefing and public letter sending long enough to celebrate their sons 3rd birthday.  They held the party at FAO Schwartz, the best toy store in NY.  No drama and it looks like their son had a great time.3 years ago:

NEW BARBIES???Nope…this is actually a video shoot for the remix of Mariah’s “Up Out My Face”.  It will be on a re-release of her album coming next year.  Looks interesting.

I’M JUST SAYIN’Entertainment Weekly named Rihanna’s Rated R the Album Of The Year…was it really that good???Oh you thought the IRS fell back?  They say Sinbad owes them 8.1 million.  Seriously, where are celebrities finding their accountants?A few people have come out saying they saw the signs and Brittany Murphy’s death wasn’t such a surprise.  Why didn’t you say something then?Tigers wife is going for 1/2 of his $600 million nest-egg.  That’ll definitely put a cramp in his billionaire ambitions.King Magazine is back with Rosa Acosta on the cover…anyone who came to my toy drive last week knows she’s just as beautiful in person (cough cough).Speaking of the Toy Drive…Drag-On was there too for all of 5 minutes, I heard he left so quick because “n****s was lookin’ at him funny”.

Peace – CHANCECDR @ TWITTER FACEBOOK OR GMAILT.I., WE LOVE YOU! NOW PULL THOSE STRINGS AND GET OUTTA JAIL, KING!

 

 

They keep us talking, but if we stop talking about them then they should worry!

-illseed

 

WHO: illseed.com

WHAT: Rumors

WHERE: AllHipHop.com, MySpace.com/TheIllseed

HOW: Send your rumors and ill pics to illseed at [email protected].

 

TOP 5 DEAD OR ALIVE: Raekwon

Raekwon and CNN rocked the stage during their North Carolina leg of the “Only Built 4 Cuban Linx 2” tour, and AllHipHop was right there to get his Top 5 Dead or Alive. But, there is more. While paying homage to the artist on his Top 5 Dead or Alive, Rae also gave me an update on his project with Kool G Rap and his anticipated three-way collaboration with fellow Wu-Tang brothers –  Method Man and Ghostface Killah.

Raekwon: One thing about me and my top five, it may be n*ggas that ain’t even relevant like that… at the level of today’s Hip-Hip. that will really hurt a lot of peoples feelings, but that’s how I feel. I take real emcees serious, so I will definitely say, one is Rakim. Rakim is our Marvin Gaye of Hip-Hop.

Then you have Slick Rick. Just their albums that came out almost 20 years ago is still busting a lot of n*ggas a** today lyrically. I wouldn’t even consider myself in the “Top Five” yet. I haven’t put in any work yet. Them two… I like [Notorious] B.I.G. Definitely one that definitely had a lot of talent, he had that good voice.

Big Daddy Kane was crazy back then. His s### was on fire. He has come with all different types of styles and flows. ‘Cause see that’s what I look at too. I don’t look at a n***a just being able to rhyme and talk tough all day. I’m talking about literature on wax. S### that will be like “what he say?” Spitting that sh*t right back. I look at all that. One thing to me about being a real emcee is that you have to fit that role as being one of those n***as. All n***as are made to have their own style and charisma. B.I.G. had his own style, his own charisma. He was able to do R&B s**t, kill it and still come back to do the real s**t.

Always presenting his lyrics, always knowing how to write stories and dip in different things. So I look at all that. Rakim, Slick, B.I.G., Kane…

I got one for more… KRS-One. Lyrically, l said those names right there. That’s why I picked them.

AllHipHop.com: You named these artist as your “Top 5,” why do you say they won’t be relevant?

Raekwon: Because they had their time. Everybody had their time to shine. It’s not like they can’t come back and bust n*ggas ass again, it’s just all about the production. I’m just saying it in like a good way. Anybody might say Michael Jordan is one of the best basketball players, but you have these young n*ggas like Lebron doing their thing. Dwyane Wade and all these dudes, but you always have to mention Jordan. So that’s my thing on how I really feel about real Hip-Hop. When i think of Rakim, he made me want to rhyme. He made me want to get knowledge of self. He made he want to challenge myself lyrically on wax. He helped me gain that energy, gain that swagger- that’s the new word today. I call it style but ya’ll call it swagger. So, he taught n*ggas how to get fresh. Flat tops, good four finger rings,all that. Style is important. Slick Rick dressing up. Slick flowing and really knowing how to rhyme. Sh*t just be coming out bouncing, bouncing over everything. So all these type of things I look at.

That’s why I’m able to do the type of songs that I do. I test myself because I want to be put in that category one day. I like anything after 25 years in the business, then start calling me a real legend. But right now, I still have a lot of work to do. I only have four albums in right now. When you think of all these old soul singers, they have multiple albums. The O’Jays, The Isley Brothers, all these n*ggas have more than four f*cking albums bee. So when you start seeing somebody at that level, they have to have a long track record of music. I want to do 50 albums. So when I get to that level, maybe I’ll start calling myself one of the “top dead or alive.”

AllHipHop.com: In a recent interview with AllHipHop.com, you revealed that you will be doing a project with Kool G. Rap.

Raekwon: Me and G Rap was definitely talking about something. I think that will be something crazy because that’s me doing it with one of my mentors. I don’t even know why I didn’t pick him [for the top five dead or alive], but he’s definitely in that category as well. How I’m looking at it is like I get to do sh*t with some of my favorites. Remember when Michael Jackson first got the opportunity to see James Brown on stage? He waved the flag and they put the cape on him? That’s how I look at my greats too. So for us to do that, I’m looking forward to doing something like that. If me and G talked about it, then hey… it may happen sooner then you think. But whatever we do, it’s gonna be something ill. We’re going to make sure of that. When I think about me being in the street selling crack all my life and listening to Kool G. Rap “In the streets of New York, dope fiend’s leaning for morphine,” it was like he was talking to me. It was like he was talking to me personally and talking to the world from our perspective and where we was at. So for me to get back in the studio with him, I want to go right back there. I want to do it on that level. We have to understand that our brothers who paved the way for us, we can never forget them. That’s not in my nature to forget them because I don’t care if they’re not on the radio today. He still got it, he still can rhyme. So in my heart, we’re always going to have a door open for them because they helped me get here today. So when that project does happen, you’re going to know about us. It’s going to be a real ill project because he’s still paving the way and he was paving back then. His pen is still sharp. You’ll see what it is.

THE SIDEBAR

Raekwon: Right now, you know we’re working on the Meth, Rae and Ghost album. There’s some s### that you all will be able to listen to soon. We’re just going to keep the it kind of tight right now. It’s suppose to come out during the February month. It’s all about creating. When it’s time, you’ll know about it. Word up.

Hip-Hop Rumors:Beanie Sigel Update! Chris Brown’s Nice To Strippers!

DISCLAIMER:

 

All

content within this section is pure rumor and generally have no factual

info outside of what the streets have whispered in our ear. Read on.BEANIE UPDATE

There’s no update here, other than I THINK Beanie is OK. I mean, honestly, if he was in really bad shape, I would know something by now. They are saying he was leaving Baltimore when the truck hit him and totaled the car he was in. Sigel had cuts to his face, according to thisis50.com, but he managed to get to his show in Norfolk, VA the next day. Shout out to Beans. CHRIS BROWN’S POLITE TO STRIPPERS!According to the New York Post, Chris Brown is kind and doting to strippers. Read:Chris Brown finally got a break — when he unwittingly found himself at Greenhouse

with girls from topless club FlashDancers. A source said, “When 86

gorgeous girls turned up, Chris Brown, who just happened to be there,

looked delighted. And he has an eye for the Latinas.” Brown, who’s

still on probation for beating Rihanna wasn’t drinking, the girls told Page Six. One ecdysiast who calls herself Carmen said, “He was the perfect gentleman and very polite.” Another girl, Maria,

told us: “He was talking to me but checking out all the other girls at

the same time. He seemed fun but very flirtatious . . . it was clear he

had to be on his best behavior, especially with regards to how he

treats women.”

T.I. UPDATE

Is T.I. really getting out? I don’t know. The sad reality is I know TMZ or whoever read the rumors today and totally is on this – IN KNOW. Anyway, nobody is talking right now, but I am being told things are moving. Honestly, that’s all there is.

EPIC FAIL OF THE DAY

Dude, I don’t know what they do in Columbia, but I hope this is not the norm! A man’s wife won’t give him any puma, but he doesn’t want to cheat…what does he go and do? Dude castrated himself! OUCH!!!!!!!!!!!! And it got infected down there. FAIL!

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LIL MAMA AND NICKI MINAJ SQUASHED BEEF?

I don’t know if this can be classified as beef, but I am hearing that Nicki and Mama got together and peaced everything out. I guess that’s cool, because somebody would have gotten ethered if they battled. LOL! (I don’t know who, by the way.)

A RIHANNA / JAY-Z ALBUM?

I don’t know how much you can put into this rumor. But, I heard from a source that Jay and Rihanna may be plotting a duets album. I guess Mary J. Blige got too old? Weren’t they talking about that before?

REST IN PEACE, ROSE!

Actress Alaina Reed Hall lost her battle with breast cancer on December 17 – she will be remembered! R.I.P.

Hell, I miss all of “227” – check it out!

EARLIER RUMORS! Click here for the earlier rumors, which included this crazy pic of Nokio from Dru Hill.

CHANCE ENCOUNTERS – Where Chance gets in and talks the talk about what he’s hearing in these evils streets. MRS. WESTSo it doesn’t look like Diddy popped the question this weekend as was rumored, but now there’s another proposal rumor floating around.  A source close to Kanye has said he plans on proposing to Amber Rose when the two go to the Dominican Republic in January.  But I’m also hearing a rumor that suggests ‘Ye may not be ready to settle down just yet.  He was reportedly at a club called Whiskey Mist in London last week with RiRi until about 4:30 a.m. and patrons at the club say the two we’re in their own world the entire night and Rihanna even gave Kanye a private dance which “he loved every second” of.

GOOD STUFF

I was introduced to this guy when Jay went on the show and he

definitely has some pretty dope interviews…Check out Rihanna on

Jonathan Ross, the UK’s Late Night king.

KUDOS TO KUDIKid Cudi is rumored to be dating a model named Jamie Baratta.  She escorted him to an event at LAVO NIghtclub in Vegas, where Cudi was hosting.  Good for him hopefully this doesn’t go south cause he’s not good with rejection.

OH BABYBraylon Edwards of the New York Jets may be in the same boat as Nas.  Former Americas Next Tob Model contestant Nik Pace, who recently had his child, is suing him for $70,000 a month in child support.  He’s tried to move the case to Georgia, a state with less generous child support laws, but it looks like this one is going to be settled in New York.  The two never had a serious relationship.

FINALLYIf you watched the last season of Making The Band, you know Day 26 was having some issues getting along as a group…well actually the group had a problem getting along with Que.  Well they recently solved the problem by kicking him out of the group.  I’m actually surprised they didn’t do this on the season finale.  Well here is Que explaining his side of the story via Ustream.

THE VIEW

Check out this pic of Ice T’s wife CoCo getting it in in the gym.  Cheers!!!!Click here to read all the commentary on this one!

I’M JUST SAYIN’I just got back on Facebook…click here and add me…I’m pretty entertaining :-).Amber Rose was rumored to have received $20,000 to appear at a club in DC last week…she actually only received $10,000.Word is The Carter/Knowles family will be headed to an isolated group of islands about 500 miles south of Sri Lanka known as The Maldives for the holidays.  They spent Thanksgiving at Jay and Bey’s house in Tribeca.Shouts to DJ J TreyKobe Bryant was at a club in NY this weekend and witnesses say he had a little fun with a waitress in the bathroom…hope he doesn’t get Tiger Woods’ed.I’m listening to the Young Money album as I write this…definitely the illest collective around these days.I hear Def Jam is moving out of the Universal building.While everyone in New York was enduring the snowstorm Saturday…Jay-Z and RiRi found the time to shoot a performance for Carson Daily’s New Years Eve Special.

This pic is for Lady GaGa’s Fame Monster Deluxe Album booklet.

Peace – CHANCECDR @ Twitter or FacebookNOKIO, WE LOVE YOU!!! BUT…GOT DAMN, HOMEY…LAST DECADE YOU WAS THE MAN HOMEY, WTF HAPPENED TO YOU?

They keep us talking, but if we stop talking about them then they should worry!

-illseed

WHO: illseed.com

WHAT: Rumors

WHERE: AllHipHop.com, MySpace.com/TheIllseed

HOW: Send your rumors and ill pics to illseed at [email protected].

Buju Banton’s Label Stands By Artist, Offers Legal Support

Gargamel Music Incorporated has announced their full support for their star reggae artist Buju Banton, who was arrested December 10 on federal drug conspiracy charges.

 

According to Gargamel president Tracii McGregor, Banton will be provided with top legal service representation from David Oscar Markus, who is a veteran of many high-profile drug cases including that of former Panama military dictator Manuel Noriega.

 

Markus is set to replace Banton’s current attorney Herbert Walker III, who represented the singer for his initial court appearance.

 

“It’s on and popping. Walker has never really been our attorney,” McGregor explained to CaribWorldNews.com. “This is Buju and we’re going to get him the top legal representation there is. We are ready to fight. I saw him yesterday and told him to go inward and preserve you.”

 

Banton, real name Mark Anthony Myrie, was indicted last Tuesday (December 15) with two other men for allegedly attempting to distribute at least five kilograms of cocaine.

 

Before his arrest, Banton was having a highly successful year, receiving a Grammy nomination for his latest album Rasta Got Soul.

 

A video for the track “Optimistic Soul” was recently completed.

 

Last Wednesday (December 16), Banton waived his bail hearing right and will face trial in Tampa, Florida. If convicted, he faces a minimum of 20 years to life in prison.

Young Jeezy Performs During High School Football All Star Game

Rapper Young Jeezy will make a high profile appearance during the Under Armour All-America High School Football Game in January.

 

Young Jeezy will be the featured halftime performer during the third annual game, which showcases the nations top high school senior football players.

 

The game is taking place at Tropicana Field in St. Petersburg, Florida and will also be televised live on ESPN on Saturday, January 2 at 11:00 AM ET.

 

Tickets for the game are available for $10 and also announced February 9th, 2010 as the release date for Young Jeezy’s upcoming album Thug Motivation 103.