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Zoo York: The East Coast’s Pioneer Skate Brand

Seamus Deegan has been called “the hardest working Team Manager” for his dedication to ZOO YORK. Launched by a small band of NYC skaters, ZOO made its mark in 1993 as the “East Coast’s first true skateboard-inspired lifestyle brand” with its blend of graffiti, hip hop, punk and military style. With an abundance of pro skaters, designers, musicians and more backing the brand, ZOO continues to expand and adapt to the times, introducing new cut-and-sew pieces, clean denim and more. Kiki got a chance to learn about the interesting path that Seamus took before he earned his title, what the brand has in store for spring/summer 2010 and much more.DrJays.com: How did you get your start in the apparel business? Seamus: “Long story, although I don’t consider myself solely to be in the ‘apparel business’ as ZOO YORK makes skateboard decks and kicks as well. When I was 17 I moved from Providence, RI to NYC to attend Pratt Institute in Brooklyn – I moved in 5 days before 9/11. That was a crazy time to be in the city and school didn’t seem a priority, so I spent my days and nights skateboarding and filming it. “I officially dropped out before the holidays and started working full time at a butcher shop saving money. My first real job in this industry was at 5boro thanks to Steve Rodriguez taking a chance on me. A great learning experience that lasted about 2 years; I knew though, that in order to get involved in this industry long term I had to take a chance and move to California. “I took a job working at Blitz Distribution as Team Manager for Birdhouse Skateboards, a position I had for about three years. Then in 2006 I received a phone call from long time friend Nardelli (Zoo Brand Manager at the time) asking me to move back East and take over Team Management at ZOO YORK. It made complete sense, ZOO was dope and the East Coast is my roots. Now four years later I run the Marketing Division as Brand Manager”. DrJays.com: Describe a day in the life of ZOO YORK’s Brand Manager. Seamus: “Most mornings I wake up to a blown up inbox on my Blackberry. After replying to the most urgent and a quick check of Twitter, my walk to coffee and the office begins which is one of my favorite things about living in NYC. “I am usually in the office by 10am and have meetings or phone calls till about 4pm when I grab some lunch. Then jump right back into it calling the team riders, checking deck production, working on projects and planning till about 8 or 9pm when I head home or out for dinner. “Most nights I am up till super late communicating with the International partners or with our team riders. This schedule is on repeat nearly everyday unless I am on the road, which currently seems to be at least a week each month although is often longer”. DrJays.com: With ZOO YORK being the East Coast’s ” first true skateboarding-inspired lifestyle brand”, how does the brand stand its ground now, with all the new skate brands that have flooded the market? Seamus: “ZOO YORK has set the bar for so many years and continues to do so whether with music and art collaborations or with our skateboard program. We are constantly working to drop the freshest product, ads or videos. What makes ZOO special is its NYC roots, the only skateboarding inspired brand of this size on the East Coast, operating on a global scale”. Adam Sandler DrJays.com: What can we expect from your spring/summer 2010 collection?”Spring 2010’s collection is a mash-up of clean and athletic inspired apparel. It is a tribute to what was and what is all at the same time. ZOO YORK has taken the simplicity in product with sophisticated details and put a blended assortment that is ready to wear. Woven tops lead the collection with lightweight flannels and great colorful wovens. Grey is the new black which helps keep the collection feeling fresh, but keeping it very easy. Graphic tees continue to be present, heritage graphics are always a staple!” DrJays.com: What is the most exciting project you have worked on with ZOO YORK? Seamus: “Each one tops the last it seems but a memorable one was the launch of “ZOO YORK State of Mind” DVD. Three years in the making, this feature length DVD dropped last Summer with a huge premiere in NYC. Outside of that, the daily project of working on a brand like this is what its all about, worth getting out of bed each day.” ZOO YORK rider: Chaz OrtizZOO YORK rider: Brandon WestgateDrJays.com: I remember watching the gross (but amusing) “ZOO YORK Roaches” ad campaign a while back – how did that do for you guys? Seamus: (Laughs) “That campaign was cool to work on. It was so out there, playing to both the people who have no idea about NYC just as much as it did to those of us who live here. The commercials were the first ZOO ever dropped on TV, a milestone for sure. The response on YouTube was crazy – it was the #1 watched video the day of its launch with a million plus views. Crazy. Pretty sure I never want to touch a cockroach ever again though…”DrJays.com: Any exciting news or collaborations in the works? Seamus: “We have a couple big things in the works for later in the year, which I can’t really speak on yet. “Just like the New York State motto, “Excelsior” – ZOO is always moving upwards.” Check out the “ZOO YORK State Of Mind” trailer below, and take a sneak peek at an upcoming ZOO YORK shoot we did with rapper Yelawolf: Yelawolf in ZOO YORK ZOO YORK gear on DrJays.com: Barrio Woven by ZOO YORKEvader Brooklyn Slim by ZOO YORKClick HERE to see more.

Method Man and Redman Offer Free Haircuts on Easter Weekend

Preparation for Easter Sunday will be a little easier for parents as rappers Method Man and Redman offer free haircuts and for kids at this year’s ADG Kids Cuts Day.

The second annual event, a joint venture between the entertainers and Staten Island, NY-based barbershop chain Against Da’ Grain (ADG), will provide haircuts and styling for children under the age of 12 from noon to 5 p.m. April 3. Participating ADG locations include West Brighton at 821 Castleton Avenue and the barbershop’s flagship store at 61 Victory Blvd. (formerly the Wu-Tang/Wu-Wear Store).

ADG barbers as well as celebrity barber/stylists Sean White and Tariq will be on hand to provide haircuts for kids. According to Redman, Kids Cuts Day is true example of ADG’s efforts to give back to the community.

“Whether it’s free haircuts or family style BBQ’s, ADG is always looking for ways to reward its customers and I’m always down to celebrate their community efforts,” the rapper said in a statement.

“Considering last year’s overwhelming participation and appreciation from our customers, we have now expanded our offerings to provide both boys and girls styling services, as well as our footprint to include both ADG locations,” added ADG CEO Sean White.

In addition to free haircuts, Staten Island artists as well as DJ Megatron from BET’s 106 & Park’s What’s Good On the Streets segment will speak to kids while helping them prepare to “look their Sunday best” for the Easter holiday.

Organizers for ADG Kids Cuts Day encourage those bringing kids to arrive early for the event. Haircuts and styling will be administered on a first come, first serve basis.

Hip-Hop Rumors: What Could Make Usher Paranoid?

DISCLAIMER:

 

All content within this section is pure rumor and generally have no factual info outside of what the streets have whispered in our ear. Read on.

USHER RUMOR – WORD?

 I was under the impression that Usher’s album has leaked online, but I am not fully sure. Anyway…here is a strange rumor.

 Usher is or was very paranoid about his album leaking, I heard. So ‘noid is he, I heard dude would get a final mix on his songs and whenever they send a mix out to the execs, they put just the one song on an iPod touch. This song would then be sent out to the exect[s] so they could hear it. But, leaks and extractions can be rather difficult. But they are doing his for EVERY SONG and EVERY EXECUTIVE, I heard! Do you know how many iPod touches this mean? Enough to make Apple’s stock rise! LOL! Hundreds! On top of that, do you know how much money this is costing? If this is true, dude’s budget is through the roof!

 

ILLSEED’S QUICKIES

 Shout out to The 49ers! They are a rap group that have the #1 Hip-Hop song in Japan for like a month now!

 

Don’t forget AHH’s EVENT at SXSW! See below!

Go here for more info:

SXSW, WE LOVE YOU!!!

They keep us talking, but if we stop talking about them then they should worry!

-illseed

WHO: illseed.com

WHAT: Rumors

WHERE: AllHipHop.com, MySpace.com/TheIllseed

HOW: Send your rumors and ill pics to illseed at al*************@***il.com.

Kandi Burress: Kandi Koated Part 2

This is Part 2 of our candied interview with Kandi Buress.

In this interview, Kandi talks about dating, her mastery of songwriting and the

art of the comeback.

Click here for the first installment.

AllHipHop.com: Do

you date industry guys?

Kandi: (pause then bursts

out laughing) Lets see well normally I don’t but I might be kinda communicating

with somebody right now but we’re just friends for right now so I don’t know.

AllHipHop.com: Aww see you gotta give us the scoop now.

Kandi: I can’t give

you the scoop, because its not even scoop to give yet. See and that’s another

thing you talk about the whole public thing at this point in my life right now

I cant even go out with somebody who’s high profile because as soon as we go

somewhere together everybody makes it seem like we’re together. When in real

life you cant even hang out with someone and just go out to see if you even

like them before your pegged as an item and that’s kinda not fair. That’s why when

you asked that question I was kinda like have I met anyone in the industry who

has sparked an interest yes but I’m scared to go out because even if we just

have dinner people put us together and I don’t even know if we’re compatible.

AllHipHop.com: Ok

I’ll get out your business, lets get back to your music. So this project is

indie?

Kandi: I’m doing it

through Asylum Warner Bros. We’re just trying to figure out what single we’re

officially gonna go with. I did “I Fly Above” because it was on the show so i

kinda worked that song on my own before i got with them but I’m still gonna do

like a viral video to go with that but they want to do a new song that no one

has heard yet so we’re still figuring that out. They want my album slated for

summer but i want it out NOW, but i understand the whole process. So for right

now I’m just jumping on other projects and keeping my buzz going until its time

for my album to drop.

AllHipHop.com: Yeah,

it seems like you took some time away but you’ve always been writing behind the

scenes and I know the money is better as a writer

Kandi: Yea it is,

and that’s why I’m very happy with everything I’ve been doing behind the scenes

but you definitely always miss it. I always tell people its a lil bit harder to

have had success and then go back to just chilling and being back behind the

scenes than it is to have never had success. People are like “Oh if I could

just do it one time” no because then when you get it once you want it again and

again.

AllHipHop.com: Is it

more intimidating coming out now vs the first go round when you were all green?

Kandi: No, I think

its just a lot of things have changed since then. Like say for instance now you

can do an indie album and you can sell 100-200,000 copies and that’s deemed a success

because you’ve made hella money. Now see I had sold a couple hundred thousand

with my solo album but it was considered a bust because I didn’t go gold or

platinum. But if I did that now I’d be real happy, but things have definitely

changed.

I also know a lot more now like I don’t think its totally

the labels’ responsibility to promote the album. Now you gotta do more in

promoting yourself. And investing in yourself so I’ve grown a lot vocally I

don’t even sound the same my voice has developed a lot more now and I’m on

other peoples songs more now. And I think all those things help as well so I

think I’m a little smarter when it comes to the music same aspect but at the

same time it is scary because if it doesn’t do well you still gonna be disappointed.

AllHipHop.com: When

it comes to reinventing yourself as an artist who has been around as long as

you have, how do you keep it pushing and remain relevant?

Kandi: Well I think

its the transition that’s important when your an artist. Like a lot of people

that I started with they’re not even in the business anymore and they don’t

even know how to get back in the business. So my career has been about

transition, you gotta know how to transition, like going from being an artist

to a songwriter or going into the production side or management or whatever

your good at, you gotta be good at multiple things. If you’re just dependent on

being an artist, you could be outta here in no time. You just gotta know how to

stay on your grind and I think a lot of women sometimes we suffer because

sometimes their grind isn’t as strong as a lot of fellas that’s in it so

there’s even less females that I started out with that are still in the game.

AllHipHop.com: Yeah

well that probably comes from the fact that women get so distracted with things

like kids and looking for love and other things that become distractions. Was

love a big distraction for you?

Kandi: Relationships

are definitely a distraction even for me but i think my relationships

definitely suffer for my career because I’ve always put that on the back burner

whereas a lot of women don’t always. For a lot of women it’s about the

relationship. I’ve seen so many relationships fall apart because the guy he’s

not gonna tell you “I’m not going into work all the time so he can go lay up. A

woman though, she’ll fall in love and be like “girl i cant make it today I just

wanna lay up all day with my boo’ and a man will be like ‘baby lay right there I

gotta go get this bread real quick so he’ll go do what he gotta do and come

back and be in love with you later. Ya know? So I just try to adopt that

mentality because I’m a mother and a daughter and the bottom line is I’m the

one who has to take care of things around here, I’m the go to person so I got

other folks depending on me so i cant let their stuff fall apart trying to

chase a relationship.

AllHipHop.com: How

have the past 10 years defined you as a woman?

Kandi: I defiantly

think I’m stronger now. I’m a better businesswoman. Way more mature, of course

there’s always room to grow and get better. But I’m a real businesswoman now

with my store here in Atlanta (www.tagsatl.com) and just involved in so many

more things that I don’t want to let just being an artist define who I am. I’m

just trying to keep growing and being a better mother and a better person. I

think even the way I deal with fame – I think I just appreciate things more.

Having gone from the fame of Xscape then the highs and lows of my career have

just really taught me how to appreciate things more and to really fly above.

 

Texas Says Hip-Hop Has No Stand in History

They don’t know who we be/

They don’t know who we be/

—DMX, “Who We

Be,” The Great Depression (2001).

“[ O]nly a small

percentage of people … have a genuine concern for Hip-Hop.”

—Chuck D, Fight the Power: Rap, Race, and Reality

It’s been 30 full years since the

cultural force known today as Hip-Hop mushroomed out of the ghettos of South

Bronx and spread over the surface of the earth, but nobody could have claimed, back

then, to foresee the journeys Hip-Hop would take or the magnitude of a legacy

it would build through those journeys. It was simply impossible for a gang of

hopeless, crime-prone Black and Brown

saps to set off a cultural explosion that in little over two decades boasted a

multi-billion dollar empire. It’s easy today to look back and reminisce with

great pleasure (and displeasure), but the founding fathers and mothers of

Hip-Hop had no idea what trail they were blazing would one day make many multi

millionaires or create such intense international dialogue and debate.   

More importantly, they couldn’t foretell,

even through all the struggle and strife that produced this remarkable

phenomenon, that very few would have the courtesy—nay, the human decency—to

acknowledge its place and time in history as a moving mass of artistic genius.

Last Friday, the Texas Board of Education cast its lot amongst those

unconvinced Hip-Hop deserves the light of public recognition.

In a controversial—really whitewashed—draft

of the state’s high school social studies curriculum, Hip-Hop as a significant

cultural contribution failed to meet the mark, as conservatives struck out, on

multiple counts, attempts to add Hip-Hop to the list of noteworthy cultural

creations in American history. “Experts had recommended students study the

impact of cultural movements in art, music and literature, such as Tin Pan

Alley, the Beat Generation, rock and roll, the Chicano Mural Movement, country-western

music and hip-hop,” reported The

Houston Chronicle. “The board’s seven social conservatives, joined by

Geraldine ‘Tincy’ Miller, R-Dallas, considered some of the hip-hop lyrics

offensive and voted to eliminate hip-hop as an option for students to

consider.”

Hip-Hop, however, made

some good friends at the party, as Thomas Jefferson, the word “democratic,”

and references to religious tolerance also fell under the red inks of the

Republican and conservative members on the board whose sense of history stands

somewhere between the pages of McCarthyism and Reaganomics. Texas students, if

this measure is finalized in May, would learn some strange stuff of their

country and world. They would learn that Hispanics hardly count as having any

social relevance in American history—and neither do just about all non-White

people. They would learn that their country is God-given and can do no wrong—and

never has. They would learn that if not for conscionable and courageous

conservatives, Black people might still be hanging half-burnt from trees and

denied suffrage. They would learn that the Black Panther Party was a violent

and fascistic mob with eyes cocked at social destruction. And, of course, they

would learn next to nothing of the global force for political and social

advocacy that is Hip-Hop. In short, they would learn White History to an H.  

… Man, this history don’t acknowledge us/

We were scholars long before colleges/

This notion that all Hip-Hop artists

wallow in the wasteland of gutter talk certainly brings to bear baggage of the

past. From the early ‘90s on, political leaders lived high off the curiosity

Hip-Hop aroused in society. From congressional hearings to TV panels to newspaper

columns, the fix was in—Hip-Hop dominated the national dialogue. Everyone had a

say and couldn’t remain tight-lipped long enough to ponder its accuracy. What

is Hip-Hop? When was Hip-Hop conceived? Why is Hip-Hop relevant? Why do White

kids love Hip-Hop so much? Very few could answer; but far more wanted to—and

did—weigh in.

Commentators and critics divvied up

Hip-Hop into categories—“Gangsta,” “Commercial,” “Mainstream,” “Underground,”

“Good,” “Bad.” But the scale showed it bias—public figures shamed “Gangsta” and

“Commercial” Hip-Hop for exploiting social maladies and repackaging trauma and

glamorizing violence and fetishizing fatalism. Black activists invited TV

cameras to special sessions where stock of Hip-Hop CDs cracked under their trampling

boots and the crushing tires of farm tractors. Still, very few voices of

conscience made headway as the debates ratcheted.

And though even fewer flew to the

defense of this great contribution to society—contribution without which a

whole generation might have lacked meaning—the full swath and broad bath of

Hip-Hop still remains unknown to most, especially those quick to mouth off

about how bad and despicable and vile and endangering Rap lyrics are. And the

reason why lacks no mystery—for a generation raised on the terror of

Reagonomics and brought to life in an age where their humanities had dollar

signs written all over, the pent-up rage that found refuge through the mic

didn’t do well to please authority figures.

And for all the attacks lobbed at

Hip-Hop through time, most evident has been the belief that Hip-Hop artists

have no leg to stand on in attacking society for the problems they believe it created for those they represent—those torn apart by

racism and classism. You lack the

credentials, society is quick to fire back. Your concerns are as valuable as a toad’s croak. But Hip-Hop

artists have remained effervescent in demanding dignity from this society,

refusing to let the bellicose barrage take hold and stomp out their message or

mission. Through all the storms and static, they still find this their

responsibility—to hold the feet of the rich and powerful to the fire, and to speak

loud for the oppressed and underserved.   

Perhaps this very fact—that Hip-Hop at

its best lifts the voices of the unloved and rejected, of the displaced and dispossessed—is

what makes the culture so threatening and so scrutiny-served, and this is what

must be kept from the hearts of schoolchildren even as they listen to Hip-Hop

artists, some of whom, it should be admitted, stray far away from any forms of advocacy

for the meek and muted, the weak and wasted—the

wretched of the earth, to invoke Franz Fanon.

Grace Wiggins, executive director of United Sisters, an E-mentoring program

focused on females ages 14-18, says she “can understand the disdain for the

music,” as modern forms of Hip-Hop have largely failed to “demonstrate the

qualities it once had—so I think we have the leaders in Hip-Hop to thank for taking

away the significance of Hip-Hop and not having it taught as a part of history.”

Hip-Hop since its inception, Wiggins contends, has morphed from an ant-sized

social service agent to a “giant hungry only for the top of the charts and

skilled in leading our children into believing that there are no consequences

for our actions—only rewards.”

Wiggins also manages a listenership

campaign, Listen 2the

Lyrics, through which United Sisters hosts “After School Listening Sessions”

to empower young female Hip-Hop fans in putting what they hear in critical

perspectives. She says the Texas ruling only pumps up the volume why

initiatives like Listen 2the Lyrics matter: “This decision only further makes

our project relevant to our community and society, as Hip-Hop is no longer just

influencing minds in the city—it has made it across seas and has become

multicultural and a language that the youth listen to and understand.”

Prolific author and scholar Tricia Rose, PhD, insists the decision “represents

a specific attack on Hip-Hop, one that has been going on since its inception,”

but also “reflects a general ignorance about, marginalization of, and hostile

disregard for, the contributions of African-Americans—intellectual, political,

social and culture—to the United States.”

And such undervaluing, Rose warns, “is a

terrible mis-education of our youth about the complex ways that new cultural

expressions come into being.” Hip-Hop’s reach extends beyond beats and rhymes,

she adds. It has “empowered and inspired people around the world for over 30

years. To rob young U.S. citizens of their knowledge about this art form is an

educational disservice and a sign that there is still a whole lot of work to be

done when it comes to educating people about African-American culture.”

Rose, whose acclaimed work on Hip-Hop

culture and music includes books like Black

Noise: Rap Music and Black Culture in Contemporary America and The

Hip Hop Wars: What We Talk About When We Talk About Hip Hop—and Why It Matters,

can bear witness to “disregard, disinterest and evasion” of Hip-Hop within the

academy. Hip-Hop theory often takes flesh in forms of “fun scholarship,” many

detractors scowl. But at stake is the “general incapacity to properly

understand, interpret and appreciate the creative and intellectual

contributions” Black people have produced on these shores. “Let’s not forget,”

Rose reminds, “that Jazz, Blues and other musical forms continue to remain

marginal in music departments and in school curriculums generally.”

“Even more importantly,” she says, “all

black cultural forms suffer from misunderstanding because the larger cultural

contexts out of which they come are not studied and thus we create uneducated

cultural consumers.” If students learned early on the value and virtue of

Hip-Hop, and understood the responsibility to consume critically, it would set

their feet firmly forever because, as Rose point out, “I find that once you

know something, you can’t un-know it.”

But perhaps the Texas Board of Education

has a few lessons to teach the Hip-Hop community, amongst which must be that an

uneducated mind is a terrible thing to flaunt.

Tolu

Olorunda is a cultural critic whose work regularly appears on AllHipHop.com, TheDailyVoice.com and other online journals. He can can be reached at:

To***********@***il.com.

AllHiphop ChartWatch: Luda’s Got That No. 1 Spot!

ChartWatch for March 17, 2010

 

“I’m on the rise, so

many people despise me

Got party ammunition for those tryin to surprise me

It’s a celebration and everyone should invite me”

                                    –

Christopher “Ludacris” Bridges

 

I don’t

know if he is a despised as he likes to believe because a lot a fans showed up

to support him this week.  Ludacris released

Battle of the Sexes last week and it

has moved 136,000 copies since its debut. 

The Atlanta MC grabs the number one spot this week which is pretty big

for a rapper in today’s sales climate.

He is

followed, at number two, by the Gorillaz (they have a rapper so I’m including

them), the animated hip/pop/rap group and their latest disc Plastic Beach.  The group sells 110,000 copies for the sales

week.

Sade takes

another dip, dropping from 2 to 6 and selling 55,000 copies of her latest album,

Soldier of Love

The Black

Eyed Peas also drop a spot but continue to sell more copies of their monster

album The E.N.D.  This week the group moves another 42,000

copies. 

Moving

beyond the top ten we find Lil Wayne and his rock themed album Rebirth

This week the New Orleans MC moves another 28,000 copies.  Plus with Gucci Mane and Jay-Z falling out of

the top 50 the remaining album is from Wayne’s label Young Money.  We Are

Young Money sells 15,000 copies and takes the 33rd spot.

           

There aren’t

too many albums dropping this week so we’ll be back next time with more from

the charts.