Atlanta’s newest reality TV dynasty isn’t a rap group or a label. It’s a Black family rooted in hoodoo, healin and hustle. The Conjure Family, now streaming on Apple TV and Prime Video, follows spiritual mogul Lala Inuti Ahari and her daughters as they build an eight-figure empire while staying true to ancestral traditions.
Tina, also known as The Rich Witch, is navigating motherhood and media attention while rumors swirl about a romantic connection with rapper Gunna. Chaela balances spiritual work with her pursuit of acting in Los Angeles. And Eria, the youngest, launches a music career while playing the role of peacemaker within the family.
The show brings together ritual, realism, and raw energy. Viewers will see love spells, money manifestations, and group chats that turn into family therapy. It’s hoodoo with high stakes and hip hop cameos, all presented through a lens that honors the culture.
Watch the official trailer here: https://www.youtube.com/watch?v=QRbEtAsRgoM