In a sport that is typically associated with country music, the Pro Bull Riders (PBR) has tapped male country/rap artist Colt Ford to write a new rap anthem that will debut at the VERSUS Invitational Pro Bull Riders Competition.
Sponsored by Amp’d Mobile, the competition will be held on January 6-7, 2007 at New York’s Madison Square Garden and will mark the debut of Ford’s new song entitled, “Buck Em.”
The light-hearted song features attention-grabbing lyrics about the sport of bull riding and a infectious chorus that goes, “Put my life on the line, 8 seconds at a time/ It ain’t for the money baby, it strictly the shine/ I’m gonna Buck Em for my knuckles, even when I work/ and I’m cowboy up, until I’m under the dirt/ I’ve been stomped and throwed, been bucked and banged/ but I’m a cowboy baby so it ain’t no thang.”
Known for being the most recognized and popular of all the rodeo events, bull riding is also the most dangerous.
As with b####### riding, and saddle bronc, bull riders ride with one hand and cannot touch themselves or their bull with the free hand. Doing so results in a no score.
In addition to the new anthem, Ford will premiere a video for the song, which features him alongside the top 10 pro bull riders in the circuit, as well as, other celebrity guests.
Ford is also the subject of a new reality television show currently being filmed in Atlanta that will hit the small screen in the near future.