Clothing retailer Gap will launch their new television ad campaign with two :30 second commercials featuring rapper Common on November 16.
Common and his daughter Omoya Lynn are featured in both of Gap’s “Holiday In Your Hood” commercials, which were directed by famed video director, Paul Hunter.
Common also wrote an original song titled “Holiday In Your Hood” for the spots, where he rhymes over a sample of Madonna’s 1983 hit “Holiday.”
The remake was produced by the Black Eyed Peas’ will.I.am.
The commercials feature Common, his daughter and DJ Samantha Ronson wearing Gap hoodies, while dancing around a forty-foot gold peace sign, which is also the symbol for the clothing giant’s holiday marketing campaign.
“There isn’t a more meaningful time to emphasize the importance of peace and love than during the holidays,” said Trey Laird, Creative Director for Gap. “We wanted to capture these unspoken emotion in our holiday campaign and what better way to do that than by featuring some of our favorite style makers with their loved ones. We chose to focus on hoodies — everything from hooded sweatshirts to the softest cashmere sweaters — because they are so iconic to Gap and so perfect for the winter season.”
Rapper Bow Wow, Diane Kruger, Claudia Schiffer, Deepak Chopra, Seal and others will be featured in the Gap’s “Holiday In Your Hood” print campaign, which launches in December in publications like Rolling Stone, Lucky, Vogue, Vanity Fair and others.