Business mogul and Bad Boy Worldwide Entertainment Group CEO Sean “Diddy” Combs is one of 16 American businessmen appearing in CNBC’s “American Business” advertising campaign, which is airing now on the network.
The most forceful and thriving business people are being highlighted in the ads for CNBC, by revealing how they became successful in business, as well as their methods of management and what their aspirations are for the future.
“I am honored to be included in this group of America’s chief executives and top business leaders,” Combs said. I’ve worked very hard to get where I am today and the testimonial showcases my philosophy on business.”
Combs, 38, launched Bad Boy Records in 1993.
The company has since expanded from a record label, to a multimedia powerhouse, which includes music recording and publishing, artist management, television and film production, as well as Combs’ Sean John clothing line, the mogul’s Unforgivable Woman perfume and a recent deal with Ciroc Vodka.
As the new Brand Manager for Ciroc Vodka, Combs will be responsible for all brand management decisions, including advertising, product placement, marketing, public relations and events.
The union between Sean Combs Enterprises and Ciroc Vodka, which is a division of Diageo, the world’s leading spirits, wine and beer company, could be a profitable one, worth more than $100 million dollars.
Among the moguls featured in the other 15 advertisements for the American Business campaign include Sumner Redstone, CEO of Viacom, Chris Boone Pickens, CEO BP Capital; Herb Kelleher, Co-Founder Southwest Airlines; Bob Johnson, CEO, The RLJ Companies, Founder BET and others.
The CNBC American Business campaign can be viewed on CNBC and by clicking here.