DJ Whoo Kid has
announced the formation of The Shadyville DJ Coalition along with Hustle.’s
Datu Faison, John Monopoly and Don C.
According to Hustle.
co-founder John Monopoly, the new coalition was formed to the premiere DJ’s
making waves in radio and through mixtapes.
Monopoly explained
that The Shadyville DJ’s would have nationally and internationally known
DJ’s, but would also focus on building relationships with markets traditionally
overlooked.
“The whole Shadyville
DJ Coalition is a positive movement,” Monopoly told AllHipHop.com. “We
are taking another path and perspective to get these secondary markets the hot
new exclusive material.”
DJ’s are selected
and screened by Mawuli "Mo Chedda" Hormeku, the Director of Urban
Promotions for Hustle. and the coordinator for the coalition.
He looks for DJ’s
with a unique quality to push the coalition closer to becoming a dominant force
in the Hip-Hop game.
"Shadyville
DJ’s will be the new appraiser/critic/go-between/intermediary/ of the streets
for the Hip-Hop consumer as well as corporate America," said Hormeku. "We
have the ability to determine who are the hottest artists and singles out in
the market."
Shadyville DJ’s will have
access to unique marketing services, event management, mixtape collaborations
and project support.
They will also be able to
network with other talented DJ’s and artists. St. Robert, Missouri’s
DJ Impact was recently announced as a new member of the Shadyville DJ Coalition.
DJ Impact has created a
buzz for himself in the Midwest through his "Main Event" mixtapes
and DJ’ing various clubs throughout the area.
Currently, Impact holds
down a spot as a Rotation Mixshow DJ on Sirius Satellite Radio’s Channel 42-Wax.